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PUBLIC AFFAIRS DEPARTMENT
Reporter's Guide to CA/NV Credit Unions
The Public Affairs Department welcomes any questions you may have about the credit union industry. Department staff can provide you with statistics and information on credit unions in both California and Nevada as well as on the national level. In addition, we can also help you contact credit union leaders throughout both states. Please contact us at any time for assistance.
When Seeking Comment or Information from a Credit Union
You will want to speak with the CEO or manager when seeking a comment or more information about a particular credit union.
Credit union CEOs or managers can usually be reached at the credit union office. At smaller credit unions, the manager or president may also serve in another capacity. He or she may also have limited hours because the person may be a volunteer who works outside the credit union or only part-time in the credit union office. Larger credit unions may have a public relations department or an outside agency to handle media calls.
Another person you might wish to speak with is the board chairman. Member-volunteers sit on credit union boards. These boards are led by a chairman.
| LEAGUE OFFICE LOCATIONS |
Ontario Headquarters
2855 E. Guasti Road, Suite 600
Ontario, CA,
91761-1250
P.O. Box 51476
Ontario, CA,
91761-0076
909.212.6000
800.472.1702 |
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Sacramento Office
1201 K Street, Suite 1050
Sacramento, CA 95814-3924
916.325.1360 |
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Washington D.C. Office
601 Pennsylvania Ave, NW
Suite 600, South Building
Washington, DC 20004-2601
202.508.6750 |
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PUBLIC AFFAIRS DEPARTMENT
KEY LEAGUE MEDIA CONTACTS
Public Affairs Department
Henry Kertman
Vice President Public Affairs
Phone: 909.212.6048
Email: hkertman@ccul.org
Matthew Buck
Public Affairs Specialist
Phone: 909.212.6049
Email: matthewb@ccul.org
Tina
Ramos-Ingold
Public Affairs Coordinator
Phone: 909.212.6050
Email: tinar@ccul.org
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MEDIA PITCHING CORNER
What is “earned media”? As opposed to paid advertising, earned media describes news and editorial coverage that results from building media contacts, and from pitching and placing stories in newspapers, radio, television, and online communications. Positive news coverage of credit unions not only promotes consumer awareness and education, but also benefits advocacy efforts by providing consistent messaging that is highly visible to elected officials and the constituents they represent.
To earn positive coverage, you have to make the right pitch. The following are two current newsworthy topics suggested by League’s Public Affairs Department:
Timely Consumer Loans
Highlight your credit union’s unique consumer loans that relate to upcoming seasonal events—such as proms, graduations, and summer family vacations. If possible, make the connection between these special loans and a financial literacy component. Contact your local media outlets via pitch letters or news releases— if you need assistance with either of these, don’t hesitate to contact the Public Affairs Department.
June: National Safety Month
Please consider sending out news releases on what your credit union is doing to improve safety awareness in the community and at your credit union — be it identity theft workshops, financial planning seminars, or special community events.
The Public Affairs staff is here to assist you with all aspects of media pitching—from media rosters to drafting press releases. |
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