 FRIENDS OF CREDIT UNIONS
THE STRATEGY
For suppliers competing in today's business environment, long-term success is rarely a matter of chance. Rather, it requires an ability to adapt to current needs while maintaining a clear perspective on the future.
At the Leagues, we understand that this is easier said than done. That's why we've created the Friends of Credit Unions program to help credit union-friendly suppliers optimize their business relationships with approximately 360 credit unions in California and Nevada, which have more than $120 billion in combined assets.
The Friends of Credit Unions program helps you showcase your commitment to credit unions while gaining powerful business tools. If you're looking to grow market share, this program can provide the competitive edge to help you do so—both now and in the long term.
UNLOCK THE POWER OF LEAGUES EVENTS & PUBLICATIONS
▪ The Leagues' Annual Meeting & Convention: Exhibit your products and services to credit union leaders at the Leagues' premier educational and networking event, which attracts hundreds of industry decision-makers from around the country.
▪ FOCUS CU EduConference: Enhance your business relationships with industry professionals and communicate the benefits of your services at one of the Leagues' most acclaimed events (formerly known as Big Valley Educational Conference), which is attended by hundreds of credit union leaders.
▪ Chapter Forum: Broaden awareness of your brand as you meet face-to-face with CEOs and other management staff. Drawing an average of 150 credit union leaders, the Chapter Forum presents a more personalized setting to showcase your products and services.
▪ Credit Union Digest: This award-winning magazine provides greater insight into industry trends, while arming you with up-to-date information to better position your marketing efforts. It has an estimated circulation of 3,300, and is distributed to CEOs and other key executives.
▪ Leagues Websites: Provide convenient access to your marketing information, generate leads, and keep your name visible to member credit unions. Approximately 82 percent of registrations for our events are conducted online.
▪ Resource Directory: This handy, free guide provides convenient information for credit union-friendly vendors for our members. Distributed at the Annual Meeting and Convention.
PROGRAM FEES
The Friends of Credit Unions program is open to all League vendors regardless of size. However, annual program fees are based upon number of employees.
• Less than 10 employees = $1,500 per year
• Less than 50 employees = $2,500 per year
• More than 50 employees = $3,500 per year
*Existing League Business Partners are automatically given membership status. |
THE PAYOFF
▪ Build a stronger brand identity among credit unions
▪ Enhance user loyalty
▪ Uncover additional revenue streams
▪ Create business-building opportunities
▪ Reach your target customers where they live and work
THE VALUE
With this program, you'll enjoy a wide range of event sponsorship discounts and advertising privileges unavailable to non-program vendors. These benefits include:
▪ Advanced notice of supplier booth availability for League events, in order to secure a prime booth location
▪ A significant discount on seminar registration for non-exhibiting members
▪ Exclusive access to early-bird conference registrants, and updated lists of participants
▪ Conference member ribbon and booth tag for display at Leagues conferences and seminars, to identify you as a strong credit union supporter
▪ Receive our League Pack mailing to be informed of upcoming activities and plan accordingly
▪ A free annual subscription to CU Digest and CU Weekly
▪ An exclusive listing on the Leagues' website
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SEARCH OUR SITE
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 BECOME A CU FRIEND NOW!
STILL HAVE QUESTIONS?
If you have further questions about the Friends of Credit Unions program, contact the Leagues' Director of Membership Development, Traci Miller Olszowy, at 909.212.6039.
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