|Job Title||DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT|
|Company||Downey Federal Credit Union|
|Job Description||Position Summary:
Develop the Strategic Marketing/BD Plan to meet overall CU objectives.
Envision, develop and implement creative marketing, business/community development and public relations concepts. Oversee from conception to implementation including design, copywriting, photography, press releases, multi-media channel usage and ensuring staff is trained on all promotions, programs, etc.
Develop and maintain CU’s on-line strategy including Internet, Intranet, Social Media, etc.
Research and recommend product/service enhancements to better meet member needs.
Administer brand positioning. Increase CU brand awareness and reach.
Prepare and manage budget for department including monitoring ROI on various marketing projects.
Bachelor’s Degree preferred,
5+ Marketing experience in a financial institution preferred.
Please send resume and salary requirements to email@example.com
P.O. Box 4639
Downey, CA 90241
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