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The California and Nevada Credit Union Leagues

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Tena Lozano
Manager, Consumer Advocacy
tenal@ccul.org
909-212-6057
Tina Ramos-Ingold
Public Affairs & Consumer Advocacy Specialist
tinar@ccul.org
909-212-6050
   
Latest Press Release

CREDIT UNIONS RANKED NO. 1 CUSTOMER SATISFACTION
Seventh Year They Have Ranked Above Banks
updated 11/18/14 11:22 AM

Credit unions are ranked first in customer satisfaction, significantly outpacing all other financial services, according to findings released today by the American Customer Satisfaction Index (ACSI). The 85 customer satisfaction score is first among financial institutions, where the average bank score lags behind at 76.

The Ann Arbor, MI-based ACSI— the only national cross-industry measure of customer satisfaction in the United States—ranks credit unions substantially better than traditional banks on every component including expectations, quality, value, loyalty and having lower complaint rates. This is the seventh consecutive year that credit unions have ranked above banks.

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