Manager, Consumer Advocacy
Public Affairs & Consumer Advocacy Specialist
CREDIT UNIONS RANKED NO. 1 CUSTOMER SATISFACTION
Credit unions are ranked first in customer satisfaction, significantly outpacing all other financial services, according to findings released today by the American Customer Satisfaction Index (ACSI). The 85 customer satisfaction score is first among financial institutions, where the average bank score lags behind at 76.
The Ann Arbor, MI-based ACSI— the only national cross-industry measure of customer satisfaction in the United States—ranks credit unions substantially better than traditional banks on every component including expectations, quality, value, loyalty and having lower complaint rates. This is the seventh consecutive year that credit unions have ranked above banks.