For his long-time work and commitment to the credit union industry, the California and Nevada Credit Union Leagues recently named Ventura County Credit Union President and CEO Joe Schroeder as recipient of its Unsung Hero Award. The award honors deserving individuals within the credit union industry with at least 20 years of service who also have made significant contributions in the community.
Leagues’ EVP and COO Lucy Ito presented Schroeder with the award Jan. 30 at a Ventura County CU board meeting held at the credit union headquarters in Ventura, CA.
“I’m truly honored to receive the Unsung Hero award from the League,” Schroeder said. “It has been wonderful to be a part of the credit union movement through the years. I’m thankful for the opportunities l have had at great credit unions, with supportive staff and boards over the years, along with the opportunity to serve on various boards and committees within the credit union industry. I look forward to many more years of service in the industry.”
Schroeder was selected by the 2012 League Awards Committee for the honor for his two-plus decades of credit union leadership experience, including serving as president and CEO at three of Southern California’s largest credit unions. He has served on the board of CO-OP Financial Services and the audit committee of Financial Service Centers Cooperative, Inc. (now part of CO-OP Shared Branching).
Schroeder—respected in the industry as an operational and marketing expert—was a founding member of the Marketing Association of California (now Marketing Association of Credit Unions), and served as president. He is currently a member of the Leagues’ Government Affairs Committee and has served on CUNA’s Consumer Protection Sub-Committee. He was recently added to the board of Member Business Lending, a CUSO out of Salt Lake City. He is also the Vice Chair of FOODShare, Ventura County’s local food bank.
In addition, he was an early supporter of World Council of Credit Unions’ Global Women’s Leadership Network, which connects credit union women and leaders from all over the world and engages them in professional and personal development.
The Unsung Hero Award, established by the Leagues’ Historical Preservation Committee, is now coordinated by the League’s Awards Committee. Individuals, chapters, and other League-affiliated organizations, both in California and Nevada, are encouraged to nominate deserving recipients.