The California and Nevada Credit Union Leagues recently earned two 2012 MarCom Awards from the Association of Marketing and Communication Professionals for its 2011 annual meeting and convention marketing campaign and a Credit Union Digest feature article.
The Leagues’ Membership, Marketing, and Communications Department won the prestigious Gold Award in the Special Event category for its “Right Here, Right Now” campaign for the 2012 Leagues Annual Meeting and Convention. It also won an Honorable Mention award in the Feature Article category for “Board Membership: Risk or Reward?” written by Leagues Publications Manager Matt Wrye. The article appeared in the August/September 2011 issue of the Leagues’ flagship publication, Credit Union Digest.
“Our work competed with entries from organizations such as the U.S. Department of Labor, Aetna, American Airlines, Lockheed Martin, and UnitedHealthcare. Being honored with these\awards helps to showcase the talent and efforts of the Leagues' staff in developing creative products that also strategically meet our members' needs,” said Leagues VP of Membership, Communications & Marketing Carol Payne.
The MarCom Awards are an annual creative competition that attracts entries from Fortune 500 companies, corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers. They are administered and judged by the Association of Marketing and Communication Professionals, an international organization that fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. It has donated more than $75,000 in grants to support the efforts of its members, including marketing materials for homeless shelters, orphanages, day camps, community theaters, art centers, programs for the elderly and for child care, and educational endeavors for the underprivileged.