The California and Nevada Credit Union Leagues have launched its newest business unit, Image Arc Marketing Services—a creative marketing firm to serve and assist member credit unions, affiliates, and business partners.
Among the services Image Arc will offer are graphic design, copywriting, annual reports, direct mail, newsletters, e-blasts, logo and brand development, brochures, and video spots. Image Arc will combine the expertise of the Leagues' in-house creative team with design strategies to help clients with all aspects of their business initiatives.
“The Leagues recognized the need to offer professional marketing services to its member credit unions to help them succeed and thrive,” said Carol Payne, vice president of communications and marketing. “Image Arc will offer services that may be customized to a credit union’s needs and budget—whether it’s a small credit union seeking resources to produce creative campaigns and collateral or a larger credit union in need of adjunct marketing support.”
George Sun, the Leagues’ new external marketing and member communications manager, will serve as manager of Image Arc Marketing Services. Sun has more than 14 years of experience in the credit union industry. He is a former Leagues publications specialist and writer, and served for seven years in consumer business development for Baxter Credit Union. He also worked for five years as the communications manager for the Natural Products Association. In addition, he wrote for MacWorld.com and for nearly four years immersed himself in the retail marketing world of Apple.
For more information, visit www.imagearcmarketing.com, or contact George Sun at 909-212-6047 or firstname.lastname@example.org.
About the California and Nevada Credit Union Leagues: With headquarters in Ontario, CA, the California and Nevada Credit Union Leagues are the trade associations representing the interests of more than 400 credit unions in California and Nevada, and their 10 million members. For more information, go to www.ccul.org.