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CO-OP REBRANDS ICONIC BRANDS, LOGOS
updated 05/06/13 05:01 PM
Shared Branching, ATM Get New Look
CO-OP Financial Services has announced the rebranding of two of its most prominent brands and logos. The CU Service Centers shared branch network and its “swirl” logo will be replaced by the new CO-OP Shared Branch name and logo, while the CO-OP Network will become CO-OP ATM.

The rebranding process is expected to take two years.

“With all the positive attention credit unions are getting in the media, the timing of this change seemed especially right,” said Craig Beach, president of Credit Union Service Corp. and Sarah Canepa Bang, president of FSCC, LLC and chief strategy officer of CO-OP Shared Branching, in a joint statement. “Leveraging CO-OP’s already strong brand recognition will help credit unions educate their members about the credit union difference, not to mention shared branching!”

The purpose of the rebranding is to unify the CO-OP brand's feel and presentation and to make it easier for members and consumers to identify CO-OP ATMs and branch services at credit unions.

Click here for more information on CO-OP Shared Branch and CO-OP ATM!

 
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INNOVATION PANEL SPURS TAKE-AWAYS updated 10/22/14 05:21 PM
Four CU Perspectives
Attendees at REACH 2014 received a plethora of ideas from Tuesday’s innovation panel to take back to their credit unions—not the least of which included more interaction between employees and leaders, and free-flow of ideas from the bottom up.

WHAT 'REACH' MEANS TO YOUR CU updated 10/22/14 05:00 PM
Unique Cross Section of Opinions
What’s your perspective of “REACH”? And what does it mean to your credit union? On Monday afternoon, the California and Nevada Credit Union Leagues’ 2014 Annual Meeting and Convention was in full swing—so we asked several attendees at this year’s REACH conference their opinion.

MAGIC JOHNSON: REACH FOR NEW HEIGHTS updated 10/21/14 07:20 AM
Delivers Riveting AMC Message
REACH 2014 keynote speaker Earvin "Magic" Johnson challenged leaders attending the California and Nevada Credit Union Leagues’ Annual Meeting and Convention on Tuesday morning to elevate their credit unions to the next level, take their egos out of the game, and "join the team."

PAC GOLF TOURNAMENT RAISES 32k updated 10/21/14 07:08 AM
First Day at Leagues' Convention
More than 80 credit union executives and industry vendors played in the 2014 PAC Golf Tournament on Monday morning at the Mountain Gate Country Club, raising $32,000 for the California Credit Union League’s Political Action Committee (PAC).