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CO-OP REBRANDS ICONIC BRANDS, LOGOS
updated 05/06/13 05:01 PM
Shared Branching, ATM Get New Look
CO-OP Financial Services has announced the rebranding of two of its most prominent brands and logos. The CU Service Centers shared branch network and its “swirl” logo will be replaced by the new CO-OP Shared Branch name and logo, while the CO-OP Network will become CO-OP ATM.

The rebranding process is expected to take two years.

“With all the positive attention credit unions are getting in the media, the timing of this change seemed especially right,” said Craig Beach, president of Credit Union Service Corp. and Sarah Canepa Bang, president of FSCC, LLC and chief strategy officer of CO-OP Shared Branching, in a joint statement. “Leveraging CO-OP’s already strong brand recognition will help credit unions educate their members about the credit union difference, not to mention shared branching!”

The purpose of the rebranding is to unify the CO-OP brand's feel and presentation and to make it easier for members and consumers to identify CO-OP ATMs and branch services at credit unions.

Click here for more information on CO-OP Shared Branch and CO-OP ATM!

 
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THE HOME EQUITY OPPORTUNITY IS BACK updated 09/29/14 11:10 AM
However, 1st Mortgage Originations Drop
Even as total real estate loans for California credit unions in the second quarter of this year matched the all-time high in late 2008, it’s a different story for the “other real estate loans” category—primarily home equity loans, which are off by 38 percent.

2014 CU STAFF COMPENSATION SURVEY updated 09/29/14 10:16 AM
Now Available—Order Yours Today
As the economy continues to push forward, credit unions need a trusted employee compensation rulebook they can consult.

PROACTIVE WAYS TO BUILD CU CHAMPIONS updated 09/29/14 10:02 AM
Building Relationships is Vital
Credit union leaders passionate about political advocacy recently met with candidates throughout California and Nevada to show the industry’s support of their campaigns, including Rep. Tony Cardenas, D-CA, Brian Sandoval, governor of Nevada, and Pat Bates, candidate for California State Senate District 36 and current fifth district county supervisor for Orange County.

SUCCESSION PLANNING: CRITICAL AREAS updated 09/29/14 09:37 AM
Meet Your CU’s Needs
What is succession planning? And is there a regulation requiring credit unions to have a succession plan in place?