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CO-OP REBRANDS ICONIC BRANDS, LOGOS
updated 05/06/13 05:01 PM
Shared Branching, ATM Get New Look
CO-OP Financial Services has announced the rebranding of two of its most prominent brands and logos. The CU Service Centers shared branch network and its “swirl” logo will be replaced by the new CO-OP Shared Branch name and logo, while the CO-OP Network will become CO-OP ATM.

The rebranding process is expected to take two years.

“With all the positive attention credit unions are getting in the media, the timing of this change seemed especially right,” said Craig Beach, president of Credit Union Service Corp. and Sarah Canepa Bang, president of FSCC, LLC and chief strategy officer of CO-OP Shared Branching, in a joint statement. “Leveraging CO-OP’s already strong brand recognition will help credit unions educate their members about the credit union difference, not to mention shared branching!”

The purpose of the rebranding is to unify the CO-OP brand's feel and presentation and to make it easier for members and consumers to identify CO-OP ATMs and branch services at credit unions.

Click here for more information on CO-OP Shared Branch and CO-OP ATM!

 
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HIKE THE HILL: A 'PRODUCTIVE' TRIP updated 09/23/14 01:41 PM
Leagues Host Meetings With Lawmakers
Dozens of meetings transpired between policymakers and credit union leaders from California and Nevada during the autumn “Hike the Hill” in Washington, D.C. last week—a period which also happened to be the last regular congressional session.

CUs MEET WITH NCUA, CFPB OFFICIALS updated 09/22/14 04:20 PM
Leaders Encouraged by Visits
California and Nevada credit union leaders were encouraged by visits with two National Credit Union Administration (NCUA) board members and officials from the Consumer Financial Protection Bureau (CFPB) last week during the industry’s annual “Hike the Hill” visit in Washington, D.C., which focused on meeting with regulators and legislators alike.

2Q CU PERFORMANCE REPORTS PUBLISHED updated 09/18/14 12:29 PM
California and Nevada Snapshot
The second-quarter 2014 Credit Union Quarterly Performance Reports for California and Nevada have been published by the California and Nevada Credit Union Leagues.

EXPERTS GIVE STRATEGIC ADVICE updated 09/18/14 11:26 AM
Your Problem: Solved
Risk-based pricing (compliance), creating an operational plan (strategic planning), and making a solid value proposition (marketing) are all highlighted within the latest “Problem? Solved!” column in Credit Union Digest.