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CO-OP REBRANDS ICONIC BRANDS, LOGOS
updated 05/06/13 05:01 PM
Shared Branching, ATM Get New Look
CO-OP Financial Services has announced the rebranding of two of its most prominent brands and logos. The CU Service Centers shared branch network and its “swirl” logo will be replaced by the new CO-OP Shared Branch name and logo, while the CO-OP Network will become CO-OP ATM.

The rebranding process is expected to take two years.

“With all the positive attention credit unions are getting in the media, the timing of this change seemed especially right,” said Craig Beach, president of Credit Union Service Corp. and Sarah Canepa Bang, president of FSCC, LLC and chief strategy officer of CO-OP Shared Branching, in a joint statement. “Leveraging CO-OP’s already strong brand recognition will help credit unions educate their members about the credit union difference, not to mention shared branching!”

The purpose of the rebranding is to unify the CO-OP brand's feel and presentation and to make it easier for members and consumers to identify CO-OP ATMs and branch services at credit unions.

Click here for more information on CO-OP Shared Branch and CO-OP ATM!

 
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'BIG DATA' SPOTLIGHT: RISK OR REWARD updated 10/22/14 12:06 PM
Three Panelists Share Opinions
With Alessandro Acquisti as moderator, Wednesday’s audience was treated to a lively discussion—and a bit of back-and-forth debate—on the use of “big data” at credit unions and its ramifications.

SPEAKER DELVES INTO DATA PRIVACY updated 10/22/14 11:57 AM
The Credit Union Connection
As the Big Data Panel during REACH 2014 kicked off on Wednesday, it was apparent “big data” is everywhere and infiltrates all facets of our lives. But how much do consumers value their privacy, and what does it mean for credit unions?

SOCIAL CHARM: INGREDIENT FOR SUCCESS updated 10/22/14 07:59 AM
Chen Lizra at REACH
“Engagement” is one of the top buzz words circulating around REACH 2014—and TED speaker, business consultant, and author Chen Lizra shared some unique insights during the general session on Tuesday. Her buzz word: “social charm.”

INNOVATION PANEL SPURS TAKE-AWAYS updated 10/22/14 05:21 PM
Three CU Industry Perspectives
Attendees at REACH 2014 received a plethora of ideas from Tuesday’s innovation panel to take back to their credit unions—not the least of which included more interaction between employees and leaders, and free-flow of ideas from the bottom up.