|L-R: Tony Kitt, SVP of Strategic Innovation and Planning for the California and Nevada Credit Union Leagues; Jon Hernandez, CEO of CalCom FCU and Chairman of the Southern California Credit Union Alliance (SCCUA); Gary Perez, CEO of USC CU; Shruti Miyashiro, CEO of Orange County's CU; Joe Schroeder, CEO of Ventura County CU; Jeff York, CEO of CoastHills FCU; Larry Palochik, SVP of Member Solutions for the Leagues; and Robert York, Chief Marketing Officer of CalCom FCU and Director of SCCUA|
EVENT SPURS COLLABORATION AMONG CUs
updated 06/11/13 11:36 AM
SCCUA Holds 2nd Annual Conference
A deeper look at what "collaboration" truly means took shape during the Southern California Credit Union Alliance's (SCCUA) Second Annual Collaboration Conference, which focused on how credit unions can drive the philosophy of "working together" to the next level so their members can fully engage with the value provided them.
"Cooperation is even a step further than collaboration—it's working together towards a common goal," said Bernard Brun, keynote speaker and director of governmental relations for Desjardins Group, to the 125 attendees. At $150 billion in assets, Desjardins Group is the largest financial cooperative organization in Canada, comprising a network of nearly 400 credit unions and other cooperative financial service companies.
Brun dived into why the Desjardins model has been successful in Canada—namely how the group is a hit "because we are fully integrated," he said. Certain structural challenges remain, but with every credit union essentially on the same page because of the unique Desjardins model, this movement is acting as a unified force.
"Yes, our credit unions are all under the 'Desjardin' brand—however, there's so much more collaboration you can work on here in the United States before you even think of creating a national brand," Brun said.
He was one of several speakers touting the growth opportunity in front of credit unions as the industry faces a post-recession era where new investments in technology and operations that engage "Generation Y" and "Millennials" are critical to future success. One prime example stood out: Younger generations are so thirsty for technology, they will demand the convenience of conducting personal business via digital tablets from the comfort of their home.
Meanwhile, key issues facing the entire industry were top of mind as California and Nevada Credit Union Leagues President and CEO Diana Dykstra gave an update on perhaps the most important political credit union battle brewing in Washington D.C. right now. Dykstra pleaded with attendees to implement the "Don't Tax My Credit Union" message into their communication pieces with credit union employees and members—a massive grassroots effort aimed at garnering 500,000 communiques from members to their congressional representatives in California and Nevada, and a total of 5 million throughout the nation.
"Playing defense will not give us a victory," Dykstra said. "It will take everyone in this room to educate your employees and members. It's time to step up our efforts and build our political muscle."
During a conference break, SCCUA Chairman Jon Hernandez said member credit unions of the organization are working through many of the same operational and regulatory issues in 2013 as in prior years, but in a healthier economy. Although more interest from credit unions in collaboration is a healthy sign, it doesn't mean SCCUA is focused solely on building its membership "just to get bigger."
"Bigger doesn't equate to success," he said. "Sometimes getting bigger means getting too complicated."
He described SCCUA—which was originally founded in December 2008 as a forum for small credit unions, but welcomes larger members—as a small credit union. "There's something special about a small credit union, and the feeling members get when they step inside of one. That's what SCCUA is all about. We can still be successful without feeling like we have to focus on growing large."
FIs TRUSTED OVER RETAILERS updated
03/25/15 03:00 PM
Better Data Protection
According to a recent Gallup poll, 91 percent of consumers trust credit unions and banks to better safeguard their personal information and keep data secure, compared to less than 70 percent of consumers who trust merchants. More than 11,000 U.S. adults age 18 and older were surveyed for the poll.
OVERDRAFT PROPOSAL OPPOSED updated
03/24/15 08:56 AM
Treatment of Prepaid Cards
The California and Nevada Credit Union Leagues have submitted a comment letter to the Consumer Financial Protection Bureau (CFPB) that strongly opposes the bureau’s proposed treatment of overdrafts on prepaid cards as credit and subject to Regulation Z requirements.
GRR IS LESS THAN THREE WEEKS AWAY updated
03/23/15 10:54 AM
Crucial Event for CA State Advocacy
The 2015 Government Relations Rally (GRR) is the most important state legislative event for credit unions in California— and it’s less than three weeks away. Will you be there to advocate for your credit union?
CEOs TALK RISK, OPPORTUNITY, FUTURE updated
03/19/15 05:04 PM
Cheney, Gunderson, and Hernandez
Threats to cybersecurity, defending against card fraud, and remaining relevant to consumers are top concerns for three credit union CEOs who recently participated on a special panel during a California Credit Union League Orange County Chapter meeting.
CA CEO TESTIFIES BEFORE CONGRESS updated
03/18/15 10:18 AM
Also, Rep. Royce Reintroduces Bill
Patrick Miller, CEO of CBC FCU testified before today’s House Committee on Financial Services hearing titled “Preserving Consumer Choice and Financial Independence.” Miller was the witness on behalf of the California and Nevada Credit Union Leagues and the Credit Union National Association (CUNA). The bulk of his testimony centered on duplicative compliance burdens, as well as the modifications needed to strengthen the credit union charter.
NCUA WARNS ABOUT PHISHING SCAM updated
03/18/15 03:00 PM
‘National Credit Union’ Con
The National Credit Union Administration (NCUA) has issued a warning to consumers that the agency has received reports of an online phishing scam which uses a website with a logo and a design similar to the agency’s own site in an attempt to convince customers/members to provide information or send money. Click here to read the warning.
SMALL, LARGE CUs MEET AT 'GAC' updated
03/16/15 11:31 AM
Also, Pete Aguilar Fundraiser
Nearly 50 CEOs and professionals from small credit unions and their large-sponsor counterparts attended the Partners in Advocacy reception last week at the California and Nevada Credit Union Leagues’ suite during the 2015 Credit Union National Association Governmental Affairs Conference (GAC).
MCWATTERS MEETS WITH CA, NV LEADERS updated
03/16/15 10:27 AM
CFPB Officials Address Rules
The room was packed last week when National Credit Union Administration (NCUA) Board Member Mark McWatters made time to address attendees from California and Nevada during the 2015 Credit Union National Association Governmental Affairs Conference (GAC) in Washington, D.C.
CU HILL VISITS: 'TREMENDOUS SUCCESS' updated
03/16/15 01:25 PM
Keeps Advocacy Top of Mind
More than 225 colleagues from California and Nevada credit unions joined thousands of their peers at the 2015 Credit Union National Association Governmental Affairs Conference (GAC) last week, making visits to lawmakers’ offices and meeting with regulatory officials.
ADVOCATES GATHER IN WASHINGTON, D.C. updated
03/10/15 10:51 AM
2015 Governmental Affairs Conference
California and Nevada credit union leaders attending the Credit Union National Association’s 2015 Governmental Affairs Conference (GAC) in Washington D.C. focused on pressing legislative and regulatory issues as they were briefed in the California and Nevada Credit Union Leagues’ suite on Monday afternoon and met intermittently on Tuesday.
COMMITMENT TO SUPP. CAPITAL AND RBC updated
03/10/15 09:57 AM
Plus, Modernizing FOM Limits
Credit union leaders from California and Nevada were surprised and pleased with National Credit Union Administration (NCUA) Chairman Debbie Matz’s comments from this week regarding the use of supplemental capital for risk-based capital purposes.
PURCELL SCHOLARSHIP AWARDED AT 'GAC' updated
03/10/15 07:50 AM
Honor ‘Means a Great Deal to Me’
This year’s Kelly J. Purcell Credit Union Memorial Fund Scholarship was awarded to Rebecca Herrigel, a student at the George Washington University Graduate School of Political Management who will graduate this year with a master’s degree in political management.
REG. RELIEF HEARING ANNOUNCED updated
03/09/15 10:06 AM
Signals Many Discussions Ahead
With the opening of the Credit Union National Association (CUNA) 2015 Governmental Affairs Conference (GAC) on March 8, the California and Nevada Credit Union Leagues had its first of many announcements.
CEOs JOIN CU HOUSE HALL OF LEADERS updated
03/09/15 09:30 AM
Eric Bruen and Joe Schroeder
Desert Valleys FCU CEO Eric Bruen and Ventura County CU President Joe Schroeder were inducted into the Credit Union House Hall of Leaders during the Credit Union House meeting, prior to the Credit Union National Association’s (CUNA) Governmental Affairs Conference (GAC), which began on March 8. Both received this honor for their significant impact on the credit union movement, and are the third and fourth inductees from California since the program’s inception in 2008.
NCUA, CFPB TO MEET CA AND NV LEADERS updated
03/03/15 09:12 AM
RBC, Overdraft, and Other Topics
On board for California and Nevada attendees of the Credit Union National Association’s 2015 Governmental Affairs Conference (GAC) is a special visit from officials with the National Credit Union Administration (NCUA) and Consumer Financial Protection Bureau (CFPB) at the California and Nevada Credit Union Leagues' hospitality suite.
THREE TOPICS SHAPING ‘GAC’ THIS YEAR updated
03/02/15 05:08 PM
Data Security Will Top GRR
Next week the Credit Union National Association’s 2015 Governmental Affairs Conference (GAC) will kick off in Washington D.C.—a conference that, unlike others, is focused on bringing the credit union message to Congress and the administration.
EVANGELICAL CHRISTIAN CU CEO RETIRIN updated
03/02/15 04:20 PM
Holbrook Served For 36 Years
Evangelical Christian CU's Mark Holbrook will retire in May after 36 years as CEO. He is widely acknowledged for growing the 50-year-old institution to an alliance of more than 11,000 members and ministries in 130 countries.
ROYCE REINTRODUCES MBL CAP BILL updated
03/02/15 03:31 PM
Raises Limit to 27.5 Percent of Assets
Today, Congressman Ed Royce (R-CA) reintroduced legislation raising the member business lending (MBL) from 12.25 percent to 27.5 percent of assets.
CUs LEND UNIQUE VOICE TO NEWS MEDIA updated
03/02/15 02:55 PM
Stories Garner Spotlight in CA, NV
Only two months into 2015, local news media across California and Nevada are highlighting credit unions’ positive impact on their communities as the economy continues strengthening and the industry seeks how it can uniquely serve members.
VETERANS MBL BILL INTRODUCED updated
02/27/15 01:27 PM
Service Member Loans Exempt From Cap
This morning, Reps. Julia Brownley (D-CA) and Jeff Miller (R-FL) introduced H.R. 1133, legislation that will help the nation’s veterans establish themselves as small business entrepreneurs. With many service members already credit union members, this new bill would exempt small business loans issued to veterans from the member business lending (MBL) cap.
CUs TESTIFY ON FIN. LITERACY updated
02/25/15 10:50 AM
Nat'l. CU Foundation Speaks at FLEC
Gigi Hyland, executive director of the National Credit Union Foundation toured the movement's dedication to youth financial literacy today in a presentation to the U.S. Treasury's Financial Literacy Education Commission (FLEC).
WINE AUCTION RAISES RECORD AMOUNT updated
02/24/15 10:27 AM
More Than $1 Million for Children’s Hospitals
More than $1 million was raised for 11 Children’s Miracle Network Hospitals in California and Nevada during the annual Credit Unions for Kids Wine Auction last Friday night—a record amount in the event’s 10-year history.
REACH INNOVATION GROUP KICKS OFF updated
02/23/15 03:15 PM
Two-Day Discovery Experience
The California and Nevada Credit Union Leagues’ REACH Innovation Group officially launched last week with a two-day experiential learning session, immersing the 17 participants in the Filene Method of Innovation.
CONGRESSMEN VISIT CA, NV CU LEADERS updated
02/23/15 01:53 PM
Plus, Nevada HOA Super Lien Update
Two members of Congress visited credit unions in California and Nevada last week during the President’s Day district work period.