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Relevant Information—For You, By You
L-R: Tony Kitt, SVP of Strategic Innovation and Planning for the California and Nevada Credit Union Leagues; Jon Hernandez, CEO of CalCom FCU and Chairman of the Southern California Credit Union Alliance (SCCUA); Gary Perez, CEO of USC CU; Shruti Miyashiro, CEO of Orange County's CU; Joe Schroeder, CEO of Ventura County CU; Jeff York, CEO of CoastHills FCU; Larry Palochik, SVP of Member Solutions for the Leagues; and Robert York, Chief Marketing Officer of CalCom FCU and Director of SCCUA

EVENT SPURS COLLABORATION AMONG CUs
updated 06/11/13 11:36 AM
SCCUA Holds 2nd Annual Conference
A deeper look at what "collaboration" truly means took shape during the Southern California Credit Union Alliance's (SCCUA) Second Annual Collaboration Conference, which focused on how credit unions can drive the philosophy of "working together" to the next level so their members can fully engage with the value provided them.

"Cooperation is even a step further than collaboration—it's working together towards a common goal," said Bernard Brun, keynote speaker and director of governmental relations for Desjardins Group, to the 125 attendees. At $150 billion in assets, Desjardins Group is the largest financial cooperative organization in Canada, comprising a network of nearly 400 credit unions and other cooperative financial service companies.

Brun dived into why the Desjardins model has been successful in Canada—namely how the group is a hit "because we are fully integrated," he said. Certain structural challenges remain, but with every credit union essentially on the same page because of the unique Desjardins model, this movement is acting as a unified force.

"Yes, our credit unions are all under the 'Desjardin' brand—however, there's so much more collaboration you can work on here in the United States before you even think of creating a national brand," Brun said.

He was one of several speakers touting the growth opportunity in front of credit unions as the industry faces a post-recession era where new investments in technology and operations that engage "Generation Y" and "Millennials" are critical to future success. One prime example stood out: Younger generations are so thirsty for technology, they will demand the convenience of conducting personal business via digital tablets from the comfort of their home.

Meanwhile, key issues facing the entire industry were top of mind as California and Nevada Credit Union Leagues President and CEO Diana Dykstra gave an update on perhaps the most important political credit union battle brewing in Washington D.C. right now. Dykstra pleaded with attendees to implement the "Don't Tax My Credit Union" message into their communication pieces with credit union employees and members—a massive grassroots effort aimed at garnering 500,000 communiques from members to their congressional representatives in California and Nevada, and a total of 5 million throughout the nation.

"Playing defense will not give us a victory," Dykstra said. "It will take everyone in this room to educate your employees and members. It's time to step up our efforts and build our political muscle."

During a conference break, SCCUA Chairman Jon Hernandez said member credit unions of the organization are working through many of the same operational and regulatory issues in 2013 as in prior years, but in a healthier economy. Although more interest from credit unions in collaboration is a healthy sign, it doesn't mean SCCUA is focused solely on building its membership "just to get bigger."

"Bigger doesn't equate to success," he said. "Sometimes getting bigger means getting too complicated."

He described SCCUA—which was originally founded in December 2008 as a forum for small credit unions, but welcomes larger members—as a small credit union. "There's something special about a small credit union, and the feeling members get when they step inside of one. That's what SCCUA is all about. We can still be successful without feeling like we have to focus on growing large."

 
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SHARED CEO MODEL AND SMALL CUs updated 07/01/15 11:51 AM
CEO Jon Hernandez Shares Insight
Mattel FCU, Calcom FCU, and Nikkei CU CEO Jon Hernandez is armed with the task of running three credit unions as independent institutions, complete with their own memberships and boards. However, a savvy business man and leader, Hernandez takes advantage of economies of scale and shared resources when it makes.

CUES HONORS INSTITUTE GRADS updated 07/01/15 03:11 PM
Four from CA CUs
Four leaders from California credit unions are recent grads of the CUES Governance Leadership Institute: John Buttril, director at Xceed Financial CU; Edward Fujimoto, Supervisory Committee chair at California CU; Norma Iadevaia, board chair at University CU; and David Ostash, board chair at AltaOne FCU. A total of 39 credit union board members and executives from around the country graduated, each earning the distinguished Certified Credit Union Director (CCD) designation.

LATEST ‘MEMBERS FIRST IN ACTION’ updated 06/30/15 11:02 AM
Q2 2015 Activities from the Leagues
In this Members First In Action update, we recap the second quarter and year-to-date benefits extended to your credit union as a valued member of the California and Nevada Credit Union Leagues and Credit Union National Association (CUNA).

Congress Out, Meet with CU Leaders updated 06/30/15 10:25 AM
Southern California Credit Union Leaders Meet with Long Beach Representative Alan Lowenthal
With Congress in their districts for the 4th of July Recess, credit union leaders are at work with our congressional delegation. Today, leaders from Long Beach and Orange County met with Rep. Alan Lowenthal (D-Long Beach) at LBS Financial Credit Union. Congressman Lowenthal is a long time credit union supporter — he also told the group that he has been a member of LBS Financial CU for more than 46 years!

O.C. ECONOMIC FORECAST updated 06/30/15 09:30 AM
Local Conditions Gain Momentum
Picture this: It’s January 2017. Seven years into the recovery, your local Orange County economy has found a sweet spot among California and the United States. It’s humming along nicely—not too slow, not too fast. And the past two years? Smooth sailing.

NCUA BANS PERIODIC MEM. FEES updated 06/26/15 07:44 AM
FCUs May Not Charge Periodic Fees
The National Credit Union Administration (NCUA) announced that federal credit unions cannot charge periodic membership fees, according to a letter to the American Bankers Association.

LEAGUES SUPPORT RBC STUDY ACT updated 06/26/15 02:09 PM
Submits Letter to Representatives
On June 25, California and Nevada Credit Union Leagues CEO Diana Dykstra sent a support letter to representatives Stephen Fincher (R-TN) and Dennis Heck (D-WA), the authors of H.R. 2769, the Risk Based Capital Study Act.

CA CUs GAIN MORT. MARKET SHARE updated 06/23/15 11:11 AM
Noticeable Rise Since 2009
California is no exception to the rule as credit unions nationwide continue gaining substantial market share in the competitive space for first mortgages—a trend beginning six years ago on the heels of the financial crisis.

TILA/RESPA NEW RULE DELAYED updated 06/17/15 03:05 PM
Postponed until Oct. 1, 2015
The California and Nevada Credit Union Leagues confirmed with the office of Congressman Brad Sherman: "Richard Cordray, Director of the Consumer Financial Protection Bureau has heard from many that want to delay the effective date, or at least the rigorous enforcement of, the new TILA/RESPA form known as the TILA/RESPA Integrated Disclosure (TRID) form. He has reported that he will be delaying the effective date until Oct. 1, 2015. This is partly due to some internal details and partly due to many of us that saw the need for a delay.”

BILL ADOPTS CUNA/CU RBC CONCERNS updated 06/17/15 03:01 PM
NCUA Makes Proposal Revisions
Language was adopted today by the House Appropriations Committee via voice vote that reflects the concerns the Credit Union National Association (CUNA) and credit unions have regarding the National Credit Union Administration’s (NCUA) effort to impose a risk-based capital (RBC) guideline for credit unions

CU LEADERS PUSH DATA SECURITY IN CA updated 06/16/15 11:11 AM
'Connect For The Cause' a Success
More than 3,000 letters from credit union supporters were sent to California state legislators last week in support of Assembly Bill 83 (AB 83).

GREAT TIME TO BE A CREDIT UNION? updated 06/16/15 09:36 AM
Conference: Employees, Millennials, and More
Is it a great time to be associated with credit unions? Based on yesterday’s gathering of leaders in the industry, the answer is an overwhelming “yes”—but with a caveat.

NCUA TO DISCUSS PROPOSED MBL RULE updated 06/12/15 03:06 PM
Other Important Agenda Items Scheduled
The National Credit Union Administration board has a full agenda scheduled for its June 18 meeting, with a proposed member business lending (MBL) rule slated for discussion.

VISA: CUs CAN NAME RETAILERS updated 06/11/15 09:40 AM
Leagues’ Set the Record Straight
Visa has responded to the Leagues’ written inquiry to Visa whether or not credit unions are able to name retailers when reissuing payment cards, following a data breach. Visa clarified there is neither a rule or nor contractual obligation that requires financial institutions to withhold the name of a breaching retailer.

DIVERSITY STANDARDS ISSUED FOR FIs updated 06/10/15 10:49 AM
Regulators Issue Diversity Standards
policy statement establishing joint standards for assessing diversity policies and practices of the institutions they regulate." rows="5" cols="100" WRAP="physical">The National Credit Union Administration (NCUA) and federal banking regulators Tuesday issued their final interagency policy statement establishing joint standards for assessing diversity policies and practices of the institutions they regulate.

DATA BILL HEADS TO CALIFORNIA SENATE updated 06/09/15 10:14 AM
Committee to Review AB 83
The California Credit Union League is advocating for Assembly Bill 83 (AB 83)—data security legislation at the state level which has already passed the California State Assembly with overwhelming support. It is now headed to the Senate Judiciary Committee for its first hearing.

CO-OP SHARED BRANCH SURPASSES 5,300 updated 06/09/15 10:10 AM
More Than Bank of America
With 5,341 branches, CO-OP Shared Branch is now the nation’s third largest network of financial institution branches, according to data drawn from the FDIC—surpassing Bank of America’s 5,244 branches.

CUs CAN IDENTIFY RETAILERS IN BREACH updated 06/09/15 08:46 AM
MasterCard Clears Misconception
Electronics payment network MasterCard has responded to an inquiry by Diana Dykstra, president and CEO of the California and Nevada Credit Union Leagues, regarding whether credit unions can identify a merchant responsible for a data breach, and if such action is rule- bound or under contractual obligation.

CONSUMER COMPLAINT PROCESS IMPROVED updated 06/09/15 06:09 AM
Also, NCUA Town Hall Webinar
The National Credit Union Administration (NCUA) has issued Letter to Credit Unions 15-CU-04, which describes recent changes to streamline the agency’s consumer complaint handling process.

CA CU Leaders Meet Officials updated 06/03/15 04:27 PM
Credit Union Leaders Visit Elected District Officials
In California this week, credit union leaders in Northern and Southern regions continued ongoing advocacy efforts of cultivating relationships with elected officials.

NEVADA BILLS HIGHLIGHT CU SUCCESS updated 06/02/15 11:16 AM
State Legislature Adjourns
With the Nevada Legislature adjourning for the 2015 legislative session, the Nevada Credit Union League reports it was a successful year for credit unions.

CREDIT UNIONS HIT RECORD DEPOSITS updated 06/02/15 09:30 AM
California Leads the Way
California credit unions most likely hit a record in deposits—nearly $132 billion—as credit unions nationwide reported more than $1 trillion in these accounts as of the first quarter this year.

CUs BOOST LENDING, INVESTMENTS updated 06/02/15 02:57 PM
Loan Delinquencies Fall NCUA Reports
According to the National Credit Union Administration (NCUA), federally-insured credit unions focused more on lending and less on investments to generate income during the first quarter of 2015.

GRASSROOTS RECAP: FIRST HALF OF 2015 updated 05/26/15 10:56 AM
California CUs Reach Out to Legislators
It’s evident California and Nevada credit union leaders have been active during the first half of 2015 in reaching out to state and federal legislators on both sides of the aisle to reinforce the credit union philosophy, including several district meetings, annual events, and visits to offices.