|L-R: Tony Kitt, SVP of Strategic Innovation and Planning for the California and Nevada Credit Union Leagues; Jon Hernandez, CEO of CalCom FCU and Chairman of the Southern California Credit Union Alliance (SCCUA); Gary Perez, CEO of USC CU; Shruti Miyashiro, CEO of Orange County's CU; Joe Schroeder, CEO of Ventura County CU; Jeff York, CEO of CoastHills FCU; Larry Palochik, SVP of Member Solutions for the Leagues; and Robert York, Chief Marketing Officer of CalCom FCU and Director of SCCUA|
EVENT SPURS COLLABORATION AMONG CUs
updated 06/11/13 11:36 AM
SCCUA Holds 2nd Annual Conference
A deeper look at what "collaboration" truly means took shape during the Southern California Credit Union Alliance's (SCCUA) Second Annual Collaboration Conference, which focused on how credit unions can drive the philosophy of "working together" to the next level so their members can fully engage with the value provided them.
"Cooperation is even a step further than collaboration—it's working together towards a common goal," said Bernard Brun, keynote speaker and director of governmental relations for Desjardins Group, to the 125 attendees. At $150 billion in assets, Desjardins Group is the largest financial cooperative organization in Canada, comprising a network of nearly 400 credit unions and other cooperative financial service companies.
Brun dived into why the Desjardins model has been successful in Canada—namely how the group is a hit "because we are fully integrated," he said. Certain structural challenges remain, but with every credit union essentially on the same page because of the unique Desjardins model, this movement is acting as a unified force.
"Yes, our credit unions are all under the 'Desjardin' brand—however, there's so much more collaboration you can work on here in the United States before you even think of creating a national brand," Brun said.
He was one of several speakers touting the growth opportunity in front of credit unions as the industry faces a post-recession era where new investments in technology and operations that engage "Generation Y" and "Millennials" are critical to future success. One prime example stood out: Younger generations are so thirsty for technology, they will demand the convenience of conducting personal business via digital tablets from the comfort of their home.
Meanwhile, key issues facing the entire industry were top of mind as California and Nevada Credit Union Leagues President and CEO Diana Dykstra gave an update on perhaps the most important political credit union battle brewing in Washington D.C. right now. Dykstra pleaded with attendees to implement the "Don't Tax My Credit Union" message into their communication pieces with credit union employees and members—a massive grassroots effort aimed at garnering 500,000 communiques from members to their congressional representatives in California and Nevada, and a total of 5 million throughout the nation.
"Playing defense will not give us a victory," Dykstra said. "It will take everyone in this room to educate your employees and members. It's time to step up our efforts and build our political muscle."
During a conference break, SCCUA Chairman Jon Hernandez said member credit unions of the organization are working through many of the same operational and regulatory issues in 2013 as in prior years, but in a healthier economy. Although more interest from credit unions in collaboration is a healthy sign, it doesn't mean SCCUA is focused solely on building its membership "just to get bigger."
"Bigger doesn't equate to success," he said. "Sometimes getting bigger means getting too complicated."
He described SCCUA—which was originally founded in December 2008 as a forum for small credit unions, but welcomes larger members—as a small credit union. "There's something special about a small credit union, and the feeling members get when they step inside of one. That's what SCCUA is all about. We can still be successful without feeling like we have to focus on growing large."
'REACH 2016': IT'S TIME TO EXPLORE updated
07/07/16 03:53 PM
Education, Collaboration, Excitement
REACH 2016—the California and Nevada Credit Union Leagues' much-awaited annual convention—is taking place in four months at The Cosmopolitan of Las Vegas from Nov. 2-4. Are you ready?
WHAT CUs ACCOMPLISHED IN SACRAMENTO updated
07/05/16 09:52 AM
Mid-Year Legislative Update
The California State Legislature adjourned for summer recess on June 30 so state lawmakers can spend the month of July in their districts. But before doing so, major deadlines were met, including passing the state budget, completing all policy committee hearings, and passing any legislative measures intended to make it on the Nov. 8 election ballot.
LOCAL MEDIA: WHAT CUs SHOULD KNOW updated
06/27/16 03:45 PM
Regional Footprint Creates Opportunity
Over the past five days, a string of events pushed the “credit union” name into the spotlight on the websites of 10 suburban daily newspapers across Southern California—a phenomenon revealing how media conglomerates operate today, and how credit unions fit into this crowded and emerging picture.
NEVADA CREDIT UNION LEADER PASSES updated
06/23/16 12:49 PM
More Information to Follow
The California and Nevada Credit Union Leagues received word that Doug Schwartz, President and CEO of Elko Federal Credit Union (EFCU), was struck by a car yesterday in Elko, Nevada and passed away early Thursday. Details are still being investigated.
TMG, CO-OP: BLOCKCHAIN STUDIES updated
06/22/16 02:45 PM
Help FIs Evaluate Opportunities
Three influential payments industry players–TMG, CO-OP Financial Services and Mercator Advisory Group–are making progress on their collective plan to create much-needed clarity around the potential for blockchain technology in the community financial institution industry.
CUs CONVERGE ON ECONOMY AND STRATEGY updated
06/20/16 03:00 PM
Forecast, Discussion, and Ideas
How can credit unions prepare for 2017 given so many "what if" scenarios on the economy, interest rates, labor force, household demographics, political environment, and consumers?
DIVERSITY: GOOD INVESTMENT FOR CUs updated
06/16/16 02:33 PM
Latest Issue of “The NCUA Report”
In the latest issue of the National Credit Union Administration’s (NCUA) monthly newsletter, an article by the Office of Minority and Women Inclusion outlines how diversity leads to better service, greater innovation and increased membership. These outcomes make credit unions stronger and more sustainable, and ultimately lead to greater strength for the entire credit union system.
CA CUs SURPASS $100B LENDING MARK updated
06/14/16 08:06 AM
Auto Market Under the Microscope
California credit unions just hit a record: they surpassed the $100 billion lending milestone for the first time ever, with used auto loans making a superstar appearance during this historical moment.
FEDERATION AND EQUIFAX PARTNER updated
06/13/16 02:48 PM
Launch Financial Capability Center
The National Federation of Community Development Credit Unions (Federation) and Equifax Inc. announced a partnership to build the Westside Financial Capability Center. The Center will provide the Atlanta Westside community with affordable banking, alternatives to payday loans, affordable home mortgages, and a suite of financial services designed to empower residents to achieve their financial goals. The search for a physical site has narrowed to several options that will allow the Center to function in coordination with Atlanta area credit unions, community stakeholders and service providers. Equifax has committed $450,000 through 2018 in support of the Center which is scheduled to open in early 2017.
TWO LARGE CALIFORNIA CUs TO MERGE updated
06/09/16 02:33 PM
N. Island Financial CU & Calif. CU
Two California credit unions—the $1.24-billion North Island Financial CU and the $1.6-billion California CU—announced plans to merge.
'JUNTOS AVANZAMOS' ADVANCES FORWARD updated
06/02/16 08:09 AM
Kinecta FCU Becomes 6th in CA
Kinecta FCU and its affiliate, NIX Neighborhood Lending, were recently recognized by the National Federation of Community Development Credit Unions and the California Credit Union League with the “Juntos Avanzamos” (Together We Advance) certification—a branding initiative helping credit unions become the preferred financial resource for local organizations serving underserved Hispanic immigrants.
MEETING WITH NCUA REGION V DIRECTOR updated
06/01/16 02:11 PM
Freed Committed to Fair Process
Today in Sacramento, local credit union leaders met with National Credit Union Administration (NCUA) Region V Director, Cherie Freed, who succeeds Liz Whitehead.
DEFENSE CREDIT UNION COUNCIL LIAISON updated
05/27/16 10:21 AM
McWatters Named to Represent NCUA
At the request of NCUA Board Chairman Rick Metsger, Board Member J. Mark McWatters will serve as the National Credit Union Administration’s liaison to the Defense Credit Union Council.The agency is committed to supporting service members and hiring veterans.
RMJ LAUNCHES 'BITE OF REALITY' APP updated
05/26/16 02:40 PM
Modernizes, Streamlines Program
The Richard Myles Johnson Foundation recently rolled out an app for its successful Bite of Reality program. The app— believed to be the first of its kind for a credit union-sponsored reality fair program—modernizes Bite of Reality, making it more relatable to young people.
DECISION ENGINE TECHNOLOGY updated
05/24/16 09:57 AM
Get The Most Out of Your Technology
May is an awkward month. It’s as if it is not sure exactly what it wants to be. Somedays in May are more like April; some are more like June. Perhaps that is where we got the word “May”-be? But, one thing that is certain about May is that it is the month of graduation ceremonies, and much like the month itself, graduates are at that awkward point in life, where the future is not quite certain.
MOUNTAIN WEST JOINS 'PLEXCITY' updated
05/23/16 03:22 PM
CU Association is 6th Shared Owner
Mountain West Credit Union Association is purchasing a shared-ownership stake in Plexcity for information technology, accounting/finance, and human resource solutions, adding to the Ontario, CA-based company’s unique story of growing collaboration between credit union trade associations since January 2015.
CONNECTING WITH MEXICAN IMMIGRANTS updated
05/19/16 10:29 AM
Matrícula Consular Online Seminar June 9
Lack of identification is one of the biggest barriers for Hispanic immigrants to access affordable financial services. RSVP for a Juntos Avanzamos online seminar on using the Matrícula Consular to reach unbanked Mexican immigrants. Learn how to use the Matricula Consular as a safe, effective way to open savings and checking accounts.
SUMMER IMPACT OPPORTUNITY FOR CUs updated
05/19/16 03:30 PM
$21M Toward Jobs For Young People
Federal government leaders are working hand in hand with local stakeholders to craft solutions that harness resources across multiple agencies in response to local needs and priorities. Since 2009, more than fifteen Federal agencies have launched dozens of initiatives and partnerships with over 1,800 rural, tribal and urban communities. Federal leaders are working across agency lines and offering hands-on support to build local capacity, provide expertise, and unlock resources to help community leaders achieve their goals.
'IT WAS THE RIGHT THING TO DO' updated
05/17/16 10:16 AM
CFO Professional of the Year
Most new ideas aren’t necessarily new, according to Susan Gruber. They are old concepts with a new twist, and they can have great potential.
WHY ONE SMALL CU RANKS BIG IN TECH updated
05/09/16 08:48 PM
Behind United Catholics FCU
No one was perhaps more surprised to learn her credit union ranked No. 1 on MagnifyMoney’s most recently published list of “most digitally savvy” U.S. credit unions than Lucy Sloan.
FINANCIAL CAPABILITY COLLOQUIUM updated
05/03/16 11:38 AM
Measuring Credit Unions' Impact
Nearly 30 leaders and professionals came together last week at the first Financial Capability Colloquium to discuss how to collectively and effectively measure the individual financial literacy efforts that their credit unions and organizations routinely implement within their communities, and how to use these measurements to tell a powerful story that will resonate with the public.
METSGER APPOINTED NCUA BOARD CHAIR updated
05/02/16 05:17 PM
Plus, CFPB on Arbitration and TRID
President Barack Obama has appointed National Credit Union Administration (NCUA) Vice Chairman Rick Metsger to be the ninth chairman of the NCUA Board of Directors, succeeding outgoing Board Chairman Debbie Matz, whose service ended April 30.
TV INVESTIGATION SPOTLIGHTS 'PACE' updated
05/02/16 02:39 PM
Protecting Consumers Becomes Crucial
A TV news station in Los Angeles has captured a clear example of consumer protection issues stemming from the “PACE” lending program (Property Assessed Clean Energy) in just one instance of how it is proving financially harmful to homeowners and credit union members across California.
'PACE' PASSES FIRST STATE COMMITTEE updated
04/26/16 08:48 AM
Congressman Sherman Gives Support
In a rare instance of federal and state legislative involvement, Assembly Bill 2693, authored by Assemblyman Matt Dababneh (D-Encino), received two significant boosts yesterday.