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Relevant Information—For You, By You
L-R: Tony Kitt, SVP of Strategic Innovation and Planning for the California and Nevada Credit Union Leagues; Jon Hernandez, CEO of CalCom FCU and Chairman of the Southern California Credit Union Alliance (SCCUA); Gary Perez, CEO of USC CU; Shruti Miyashiro, CEO of Orange County's CU; Joe Schroeder, CEO of Ventura County CU; Jeff York, CEO of CoastHills FCU; Larry Palochik, SVP of Member Solutions for the Leagues; and Robert York, Chief Marketing Officer of CalCom FCU and Director of SCCUA

EVENT SPURS COLLABORATION AMONG CUs
updated 06/11/13 11:36 AM
SCCUA Holds 2nd Annual Conference
A deeper look at what "collaboration" truly means took shape during the Southern California Credit Union Alliance's (SCCUA) Second Annual Collaboration Conference, which focused on how credit unions can drive the philosophy of "working together" to the next level so their members can fully engage with the value provided them.

"Cooperation is even a step further than collaboration—it's working together towards a common goal," said Bernard Brun, keynote speaker and director of governmental relations for Desjardins Group, to the 125 attendees. At $150 billion in assets, Desjardins Group is the largest financial cooperative organization in Canada, comprising a network of nearly 400 credit unions and other cooperative financial service companies.

Brun dived into why the Desjardins model has been successful in Canada—namely how the group is a hit "because we are fully integrated," he said. Certain structural challenges remain, but with every credit union essentially on the same page because of the unique Desjardins model, this movement is acting as a unified force.

"Yes, our credit unions are all under the 'Desjardin' brand—however, there's so much more collaboration you can work on here in the United States before you even think of creating a national brand," Brun said.

He was one of several speakers touting the growth opportunity in front of credit unions as the industry faces a post-recession era where new investments in technology and operations that engage "Generation Y" and "Millennials" are critical to future success. One prime example stood out: Younger generations are so thirsty for technology, they will demand the convenience of conducting personal business via digital tablets from the comfort of their home.

Meanwhile, key issues facing the entire industry were top of mind as California and Nevada Credit Union Leagues President and CEO Diana Dykstra gave an update on perhaps the most important political credit union battle brewing in Washington D.C. right now. Dykstra pleaded with attendees to implement the "Don't Tax My Credit Union" message into their communication pieces with credit union employees and members—a massive grassroots effort aimed at garnering 500,000 communiques from members to their congressional representatives in California and Nevada, and a total of 5 million throughout the nation.

"Playing defense will not give us a victory," Dykstra said. "It will take everyone in this room to educate your employees and members. It's time to step up our efforts and build our political muscle."

During a conference break, SCCUA Chairman Jon Hernandez said member credit unions of the organization are working through many of the same operational and regulatory issues in 2013 as in prior years, but in a healthier economy. Although more interest from credit unions in collaboration is a healthy sign, it doesn't mean SCCUA is focused solely on building its membership "just to get bigger."

"Bigger doesn't equate to success," he said. "Sometimes getting bigger means getting too complicated."

He described SCCUA—which was originally founded in December 2008 as a forum for small credit unions, but welcomes larger members—as a small credit union. "There's something special about a small credit union, and the feeling members get when they step inside of one. That's what SCCUA is all about. We can still be successful without feeling like we have to focus on growing large."

 
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Target/MC Settlement Fails updated 05/22/15 10:16 AM
Target/MC Settlement Fails
Target's $19 million proposed settlement with MasterCard failed to receive the required 90% participation rate from issuers, meaning the settlement will not happen, according to an announcement from MasterCard and one of the attorneys representing five card issuers fighting the settlement.

CU Direct Acquires Intuvo updated 05/22/15 10:02 AM
CU Direct-Intuvo Deal Reaches for 'Holy Grail' of Indirect Lending
The oft-repeated complaint by credit unions that members brought in through indirect auto loans are difficult to make "real" members has been addressed by CU Direct's purchase of Intuvo, a marketing automation software company.

CUES Next Top CU Exec Challenge updated 05/20/15 09:45 AM
Nominate a Standout Future Leader for the 2015 CUES Next Top Credit Union Exec Challenge
The industry’s first competition recognizing the incredible young credit union leaders is back for year number six! The search is on for the 2015 CUES Next Top Credit Union Exec. This program for the industry’s future leaders is powered by Currency and in partnership with DDJ Myers.

LEAGUES AND CONGRESS SEEK CLARITY updated 05/19/15 09:17 AM
Identifying Merchants After a Breach
California and Nevada Credit Union Leagues President and CEO Diana Dykstra has written to the general counsels of Visa and MasterCard seeking official guidance as to whether credit unions can identify a merchant responsible for a data breach.

NCUA'S REVIEW: YOUR VOICE MATTERS updated 05/19/15 07:59 AM
Comments on Regulations Needed
Do you want to change a credit union regulation? Then let your voice be heard.

WHAT LENDING GROWTH REVEALS ABOUT CA updated 05/19/15 07:48 AM
'Millennials' and The New Car Market
So what’s driving credit union lending in California? For starters, try those shiny new sedans and pick-up trucks cruising the streets by the likes of young adults in their late teenage years, 20s, and early 30s.

Toolkit to Address Medical Debt updated 05/18/15 12:08 PM
The National Credit Union Foundation Releases Medical Debt Toolkit for Members
Credit unions looking for information and tools to help members with medical debt now have an added aid, a Medical Debt Toolkit, recently released from the National Credit Union Foundation (the Foundation).

CMG, AACUL AGREEMENT REACHED updated 05/14/15 11:26 AM
Agreement Balances Strong Financial Support for Leagues While Enabling Insurer to Invest for Policyholder Benefit
CUNA Mutual Group and state credit union leagues, represented by the American Association of Credit Union Leagues (AACUL) Executive Board, have agreed in principle to a new three year $64 million marketing agreement. The agreement, effective Jan. 1, 2016, will help ensure credit unions have a strong local voice to advocate on their behalf.

GROSSE, OPP, ORAM ON CO-OP BOARD updated 05/13/15 11:58 AM
Coast-to-Coast Represented on CO-OP Board
Three new members, located in New York, Idaho and California, were elected to the Board of Directors of CO-OP Financial Services during its Annual Shareholders meeting held on May 7.

CU PROFESSIONALS CUDEs CERTIFIED updated 05/13/15 10:16 AM
Foundation’s CU Philosophy Training
Marina Miller and Shannon Workman of California based SchoolsFirst FCU were two of 47 credit union professionals, one of the largest classes yet, to become Credit Union Development Educators (CUDEs) after being guided by dedicated program facilitators and mentors through the intensive Credit Union Development Education (DE) Training from the National Credit Union Foundation (the Foundation). The Spring 2015 DE graduating class included credit union movement representatives from across the U.S, as well as a representative from Trinidad and Tobago. The Spring DE training was held April 29-May 6, 2015 at the Lowell Center on the University of Wisconsin campus in Madison, WI.

CA CUs RANK HIGH IN RECENT STUDIES updated 05/12/15 08:20 AM
Financial Health, Debt Quality, Performance
When compared to their counterparts across the United States, a handful of California credit unions in all asset categories are gaining notable strength in financial health, debt quality, and performance as 2015 shifts into spring.

LEAGUE SUPPORTS DATA SECURITY BILL updated 05/12/15 08:18 AM
Tougher State Standards on Retailers
The California Credit Union League has announced its support for Assembly Bill 83 (AB 83) by Assemblyman Mike Gatto (D-Glendale), which would require businesses to enhance data security standards to protect consumers’ personal information using “reasonable security procedures and practices.”

CEO: CUs AND THRIVING IN 'THE SHIFT' updated 05/12/15 02:06 PM
Discusses Industry's Preparation for Change
Can credit unions distinguish between a “temporary disruption” and “fundamental change?”

CUS MEET WITH SPEAKER ATKINS updated 05/11/15 08:42 AM
Talks Financial Literacy and More
Today, credit union leaders met with Assembly Speaker Toni Atkins (D-San Diego). The first San Diegan to serve as assembly speaker, Atkins represents assembly district 78, which includes the Southern half of coastal San Diego County encompassing Solana Beach, Del Mar, Coronado, and Imperial Beach with 88 percent of the district’s voters residing in the city of San Diego.

THINK 15 RAISES $100K FOR CMN updated 05/08/15 10:39 AM
CMN Receives Large Donation
A total of $100,000 was raised in donations to Children’s Miracle Network Hospitals (CMN) at the THINK 15 Conference held May 5-8 in Colorado Springs, CO., sponsored by CO-OP Financial Services.

CUNA: CUs WANT ADVOCACY, CHOICE updated 05/06/15 11:04 AM
System Structure and Governance Questioned
Preliminary findings of the Credit Union National Association’s (CUNA) System Structure and Governance Task Force show that credit unions want better advocacy and more choice from their trade association.

ROYCE ON MBL: 'FAR FROM OVER' updated 05/04/15 12:38 PM
Asks for Members to Contact Congress
Rep. Ed Royce, R-CA, communicated to credit union leaders on Monday regarding ongoing efforts to raise the member business lending (MBL) cap, as well as his parity legislation to re-categorize non-owner occupied residences as residential real-estate loans (H.R. 1422).

THE MILITARY LENDING ACT AND CUs updated 05/04/15 04:04 PM
Congress Attempts to Assist
Last week the House Armed Services Committee considered and passed the National Defense Authorization Act (NDAA) of 2015. For credit unions, the section pertaining to the Military Lending Act was of considerable importance.

AMENDED COMMON BOND RULE PASSED updated 04/30/15 02:46 PM
NCUA Votes 2-1
Today, the National Credit Union Administration (NCUA) approved a rule that would limit credit unions' use of associational common bonds to add to fields of membership (FOM).

DATA BREACH BILL: CAMPAIGN LAUNCHES updated 04/28/15 09:50 AM
Twitter, Facebook, and Email
More than 30,000 credit union members received an actionable email alert through the California and Nevada Credit Union Leagues’ Connect For The Cause program this week regarding Senate Bill 961, the Data Security Act of 2015.

NCUA AGENDA: ASSOC. COMMON BONDS updated 04/28/15 09:01 AM
RBC2 Comment Letter Update
The National Credit Union Administration (NCUA) board will consider a final rule on field of membership (FOM) and associational common bonds at the upcoming April 30 board meeting.

ELLIOT EISENBERG ADDED TO CONFERENCE updated 04/28/15 03:36 PM
'Accelerating Success' This Week
Interpreting the meaning of variable economic indicators can be difficult, but economist Elliot Eisenberg offers irrefutable proof the economy is improving: In 2014, the tooth fairy left an average of $4.36 per lost tooth, a whopping 25 percent increase over 2013. Eisenberg, who specializes in making the minutia of economics fun, is among the speakers at Catalyst Corporate’s upcoming Accelerating Success Conference, set for April 30-May 1 at Caesars Palace in Las Vegas.

NCUA TESTIFIES ON REG. BURDENS updated 04/24/15 02:31 PM
House Financial Services Committee
National Credit Union Administration (NCUA) Director of the Office of Examination and Insurance Larry Fazio testified yesterday before the House Committee on Financial Services along with other U.S. banking regulators. Topics covered include the 2nd version of the risk-based capital rule and access to industry interactions. In addition there were considerable conversations about how to protect smaller financial institutions from regulation intended for large Wall Street banks.

CUs CELEBRATE EARTH DAY updated 04/22/15 12:51 PM
Tree Donations and More
Today is Earth Day and credit unions across the country are helping make a difference.