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South Bay CU employees show off their "Don't Tax My Credit Union" pride.

CUs CHARGE AHEAD WITH CAMPAIGN
updated 07/31/13 04:21 PM
Strong Support, But More Letters Needed
With nearly 125,000 letters hailing from California credit union members, the "Don't Tax My Credit Union" campaign's email blitz to Congress recently broke through the half-million mark on a national level as legislators return to their home districts for the August recess.

"Every single contact from every member counts," said Jennifer Oliver, CEO of South Bay CU in Redondo Beach, CA. "When credit unions can truly collaborate and bring a strong, unified message, we have a voice."

South Bay is just one credit union of 61 located in California and Nevada that have put their advocacy efforts into high gear, engaging members through email and in person. The "Don't Tax My Credit Union" message is being heard loud and clear, with Oliver's credit union staff wearing promotional T-shirts and spreading the word.

One of the credit union's window kiosks even dons a large banner that members can't miss, with a computer already connected to the national www.DontTaxMyCreditUnion.org webpage. That's in addition to the credit union sending emails, posting Facebook messages, and posting a video on its website.

"Our goal is to bring the level of involvement and understanding of what ownership means to our members—and in order to do that, we need to re-frame the messaging in a way that connects with them and makes them feel like owners," Oliver said. "We have to figure out how to make the notion of ownership real. If they truly understand this concept, they will easily rally to protect the structure that serves them."

San Francisco Fire CU is actively involved in its own initiative. Darren Herrmann, CEO of the San Francisco-based credit union, narrowed down his credit union's strategy to four areas: urgency of message, multiple communication channels, playing up the "Don't Tax My Credit Union" video, and gauging members' response.

"Communicating with members about legislative issues can be daunting to credit unions, including ours," Herrmann said. "That's where the 'Don't Tax My Credit Union' video has been extremely beneficial, and a great tool in explaining this issue in a straightforward and effective manner."

Emails, website postings, newsletter send-outs, Facebook postings, and "tweets" via Twitter have all been key to keeping members in the loop.

"When we update members every quarter on the state of our credit union, it's certainly out of the ordinary to ask for their help," Herrmann said. "But that's what we've done in regard to the threat of taxation. The response has been positive, with members ready and willing to support their credit union. I think they know we work hard to improve their financial lives, and are glad to lend us a hand in the rare instances when we need it."

If your credit union wants to engage its members today, visit the California and Nevada Credit Union Leagues' Don't Tax My Credit Uniontoolkit webpage!

For more information, or to receive assistance implementing the campaign, email David Creager, the Leagues' manager of grassroots advocacy.

 
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INDUSTRY LEADER AND MENTOR PASSES updated 04/25/16 12:43 PM
O'Rourke 'Will be Missed'
Gene O’Rourke—who left a 40-year legacy of helping shape and place leaders in the credit union industry throughout California and the nation—died this past Friday. He was 70.

LEAGUES COMMENT ON OTR, FEE METHODS updated 04/25/16 04:12 PM
Plus, NCUA's 2 New Proposals
The California and Nevada Credit Union Leagues have told the National Credit Union Administration (NCUA) that federally insured state-chartered credit unions (FISCUs) and federally chartered credit unions (FCUs) should be treated equitably in their comment letter on the Overhead Transfer Rate (OTR) and Operating Fee Schedule Methodologies.

REG COMMITTEE RESPONDS TO CORDRAY updated 04/19/16 09:31 AM
CU Leaders Express Opinions
In Consumer Financial Protection Bureau Director (CFPB) Richard Cordrary’s recent response to a congressional letter that calls on him to fully utilize the bureau’s exemption authority for community financial institutions, Cordray cites examples of how the bureau has already used this authority.

NCUA SELECTS NEW REGION V DIRECTOR updated 04/19/16 07:31 AM
Plus: Proposed Rules; Comments Needed
The National Credit Union Administration (NCUA) has selected Cherie Freed as regional director of the agency’s Region V office in Tempe, AZ. She will replace current Regional Director Elizabeth Whitehead, who will retire in May after 28 years of service.

AUTOS MAY PEAK AT 18 MILLION IN 2017 updated 04/19/16 05:40 PM
Decisive Moment for Credit Unions
Credit unions’ speedy, record breaking growth in auto lending might peel even more rubber in 2017. But how will they handle a plateau and subsequent drop in sales when the current business cycle runs its course?

RESPECTED ECONOMIST DIES AT 63 updated 04/14/16 04:38 PM
Esmael Adibi on SchoolsFirst Board
A beloved and well-respected forecaster on the California economy over the past 38 years—as well as credit union board member of SchoolsFirst FCU—died of complications from a stroke on April 8.

ADVOCACY IN FULL SWING AFTER 'GRR' updated 04/12/16 08:51 AM
Upcoming Committee Meeting on PACE
Credit union advocates may have left Sacramento last week after the 2016 California Government Relations Rally (GRR) came to a close, but state legislative efforts on a number of issues remain in full swing as the industry continues fighting for its members.

NV CUs SPECIFIED IN SENATE HEARING updated 04/11/16 01:50 PM
More Action is Forthcoming
In the California and Nevada Credit Union Leagues’ continual push for the Consumer Financial Protection Bureau (CFPB) to fully use its exemption authority for credit unions, Nevada credit unions were specifically discussed by Sen. Dean Heller (R-NV) during the first of two hearings last week regarding the CFPB’s impact.

MODERNIZATION BILL MOVES TO ASSEMBLY updated 04/05/16 09:24 AM
CA Gov. Relations Rally Kicks Off
Sacramento is front and center for credit union advocacy this week as two powerful events unfold that are integral to the cause of the industry and its members across California: the state-charter modernization bill and the 2016 California Government Relations Rally (GRR).

SACTOWN RAISES NEARLY $200K FOR CMN updated 04/05/16 09:03 AM
Benefits CA/NV Children's Hospitals
The sixth annual Credit Union SacTown Run—which took place Sunday, April 3 in downtown Sacramento, CA—raised nearly $200,000 for Children’s Miracle Network hospitals in California and Nevada. The event was sponsored by CU Miracle Day, Inc. along with 69 credit unions and credit union businesses including the California and Nevada Credit Union Leagues.

CFO: INSIGHT ON FASB's 'TRG' MEETING updated 04/05/16 08:54 AM
Current Expected Credit Loss
On April 1, the Financial Accounting Standards Board (FASB) met with its Transition Resource Group (TRG) on the proposed accounting standards update (ASU) for credit losses, which would implement a forward-looking Current Expected Credit Loss (CECL) model.

EVENT WILL LAUNCH DYNAMIC DISCUSSION updated 04/04/16 04:24 PM
'Your Economy, Your Credit Union'
Credit unions can join their peers from across California and Nevada to engage with three renowned experts on June 16 during "Your Economy—Your Credit Union: 2017 and Beyond," a first event of its kind!

CUs PREPARE TO UNITE IN SACRAMENTO updated 03/29/16 09:31 AM
Register for 'GRR' Today
All credit union advocates are needed in Sacramento as momentum builds toward the 2016 California Government Relations Rally (GRR) from April 4-5, where executives, managers, and board volunteers will discuss important topics with state lawmakers to help protect credit unions and allow their members to thrive.

GROUP TO PROVIDE FEEDBACK ON 'CECL' updated 03/29/16 08:11 AM
Two CUs Part of Discussion
Two credit union CFOs will be a part of a key meeting this week leading up to the Financial Accounting Standards Board’s (FASB) expected mid-2016 decision on its proposed accounting standards update (ASU) on credit-losses standard.

FOUNDATION RECEIVES DIAMOND AWARDS updated 03/25/16 10:49 AM
Efforts Leveraging Video & Financial
The National Credit Union Foundation (the Foundation) was honored with two Diamond Awards—awards that recognize outstanding marketing and business development achievements in the credit union industry.

CONSUMER PROTECTION ADDED TO BILL updated 03/21/16 10:46 AM
'PACE' Momentum Heats Up
A significant amendment was made last week to Assembly Bill 2693 to address the huge consumer protection issues surrounding Property Assessed Clean Energy (PACE) programs that credit unions in California and their members have begun to encounter.

WINE AUCTION RAISES 1M FOR CMN KIDS updated 03/21/16 09:07 AM
$4.8 Million Since 2006
For the second year in a row, the annual Credit Unions for Kids Wine Auction raised more than $1 million for the 11 Children’s Miracle Network Hospitals in California and Nevada.

CUNA: BYLAW MODERNIZATION APPOVED updated 03/21/16 01:59 PM
Membership Votes for Open Model
More than 90 percent of participating Credit Union National Association (CUNA) members (representing more than 43 percent of total membership) has voted to modernize the association’s bylaws, which will create a new, open membership model for CUNA and empowers the board of directors to maintain a fair dues formula and board structure.

NCUA'S WHITEHEAD MEETS WITH LEADERS updated 03/18/16 04:03 PM
Region V Responds to Concerns
Last week representatives from the California and Nevada Credit Union Leagues met with National Credit Union Administration (NCUA) Region V Director Liz Whitehead and Associate Regional Directors Mike Dyer and Cherie Freed.

329 CONGRESSMEN TO CFPB: EXEMPT CUs updated 03/14/16 01:22 PM
Letter Co-Authored by Rep. Schiff
A letter co-written by California Rep. Adam Schiff, D-Los Angeles, and Rep. Steve Stivers, R-Ohio, asking for the Consumer Financial Protection Bureau (CFPB) to fully exercise its rule-making exemption authority for community based financial institution recently was submitted to CFPB Director Richard Cordray.

PLEASE SEND LETTER TO FASB ON 'CECL' updated 03/11/16 10:40 AM
CUs Urged to Act
Credit union leaders are urged to assist in the grassroots efforts initiated by the California and Nevada Credit Union Leagues’ to oppose the Financial Accounting Standards Board’s (FASB) proposed accounting standards update (ASU) on credit losses.

MATZ TO STEP DOWN APRIL 30 updated 03/09/16 10:57 AM
Departing After 11 Years With NCUA
Debbie Matz, Chairman of the NCUA board since August 2009, announced plans to step down from her post on April 30, according to a Wednesday press release.

CO-OP ANNOUNCES NEW EXECUTIVE ROLES updated 03/09/16 02:46 PM
Sarah Canepa Bang and Craig Beach
CO-OP Financial Services is announcing new assignments for Sarah Canepa Bang and Craig Beach, two members of its Executive Management Team (EMT), designed to enhance the company’s corporate partnerships and shared branching network.

CMG NAMED A 'MOST ETHICAL COMPANY' updated 03/07/16 12:58 PM
Third Time in Four Years Recognition
California and Nevada Credit Union League business partner CUNA Mutual Group has been recognized as a 2016 World’s Most Ethical Compay by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices.