(please click ad for more information)

Current News

Relevant Information—For You, By You
South Bay CU employees show off their "Don't Tax My Credit Union" pride.

CUs CHARGE AHEAD WITH CAMPAIGN
updated 07/31/13 04:21 PM
Strong Support, But More Letters Needed
With nearly 125,000 letters hailing from California credit union members, the "Don't Tax My Credit Union" campaign's email blitz to Congress recently broke through the half-million mark on a national level as legislators return to their home districts for the August recess.

"Every single contact from every member counts," said Jennifer Oliver, CEO of South Bay CU in Redondo Beach, CA. "When credit unions can truly collaborate and bring a strong, unified message, we have a voice."

South Bay is just one credit union of 61 located in California and Nevada that have put their advocacy efforts into high gear, engaging members through email and in person. The "Don't Tax My Credit Union" message is being heard loud and clear, with Oliver's credit union staff wearing promotional T-shirts and spreading the word.

One of the credit union's window kiosks even dons a large banner that members can't miss, with a computer already connected to the national www.DontTaxMyCreditUnion.org webpage. That's in addition to the credit union sending emails, posting Facebook messages, and posting a video on its website.

"Our goal is to bring the level of involvement and understanding of what ownership means to our members—and in order to do that, we need to re-frame the messaging in a way that connects with them and makes them feel like owners," Oliver said. "We have to figure out how to make the notion of ownership real. If they truly understand this concept, they will easily rally to protect the structure that serves them."

San Francisco Fire CU is actively involved in its own initiative. Darren Herrmann, CEO of the San Francisco-based credit union, narrowed down his credit union's strategy to four areas: urgency of message, multiple communication channels, playing up the "Don't Tax My Credit Union" video, and gauging members' response.

"Communicating with members about legislative issues can be daunting to credit unions, including ours," Herrmann said. "That's where the 'Don't Tax My Credit Union' video has been extremely beneficial, and a great tool in explaining this issue in a straightforward and effective manner."

Emails, website postings, newsletter send-outs, Facebook postings, and "tweets" via Twitter have all been key to keeping members in the loop.

"When we update members every quarter on the state of our credit union, it's certainly out of the ordinary to ask for their help," Herrmann said. "But that's what we've done in regard to the threat of taxation. The response has been positive, with members ready and willing to support their credit union. I think they know we work hard to improve their financial lives, and are glad to lend us a hand in the rare instances when we need it."

If your credit union wants to engage its members today, visit the California and Nevada Credit Union Leagues' Don't Tax My Credit Uniontoolkit webpage!

For more information, or to receive assistance implementing the campaign, email David Creager, the Leagues' manager of grassroots advocacy.

 
print   email   share   share   share

CUs CELEBRATE EARTH DAY updated 04/22/15 12:51 PM
Tree Donations and More
Today is Earth Day and credit unions across the country are helping make a difference.

SAN GABRIEL VALLEY ECON. OUTLOOK updated 04/22/15 02:33 PM
What You Missed
The California Credit Union League attended the San Gabriel Valley Economic Outlook event on April 21 and share gained insights with its members.

CUNA JOINS HOME DEPOT LAWSUIT updated 04/16/15 03:30 PM
Association Rallies with CUs
The Credit Union National Association (CUNA) has joined forces with the California and Nevada Credit Union Leagues, credit unions, and other financial institutions as a plaintiff in a class action lawsuit against the Home Depot.

SUCCESS AT ‘SACTOWN’ AND GRR updated 04/16/15 02:46 PM
April 12-14 in Sacramento
The annual Credit Union SacTown Ten-Mile Run and the California Government Relations Rally (GRR) were huge successes. Hundreds of credit union leaders, professionals, and volunteers convened in Sacramento to participate in these consecutive events on April 12-14. Collectively, our efforts will help change lives and make a positive impact on the movement.

SOCIAL MEDIA TIPS FOR TAX DAY updated 04/15/15 12:06 PM
CU Members Paid $1.2T in Taxes in 2014
Today is tax day! Nearly 102 million credit union member owners paid $1.2 trillion in taxes in 2014. In California alone, 9.9 million members paid $127 billion in taxes, while in Nevada 330,000 members paid $3.9 billion in taxes.

‘SACTOWN 10’ TROPHY AWARDED updated 04/15/15 01:32 PM
Rep. Ken Cooley Claims Prize
Following a legislative meeting during the California Government Relations Rally on April 14, League members presented Assemblyman Ken Cooley (D-Rancho Cordova) with this year's Legislative Team Traveling trophy. The trophy is awarded to the legislative team with the best combined run time in the Credit Union SacTown Ten-Mile Run’s five-mile team run.

JAN OWEN: STATE CUs STRONG, GROWING updated 04/14/15 10:29 AM
Mentions Joint Exams, Advisory Board Seat
The health of state-chartered credit unions in California is strong, with the average net worth ratio at 11.2 percent, according to Jan Owen, commissioner for the California Department of Business Oversight (DBO). She spoke at the California Credit Union League’s 2015 Government Relations Rally (GRR) on Tuesday morning.

POLITICAL ARENA SHAPES CU ADVOCACY updated 04/14/15 09:48 AM
Jim Brulte Addresses GRR Attendees
California Republican Party Chairman Jim Brulte helped kick off the California Credit Union League's 2015 Government Relations Rally on Monday afternoon, giving attendees a taste of how the state and federal political environments have evolved over the past few decades, and what it means for credit union leaders when they visit state legislators.

CFPB—WHAT DID YOU SAY? updated 04/14/15 02:17 PM
Consumers To Share Complaint Stories
In July 2014, the Consumer Financial Protection Bureau (CFPB) proposed a policy that would allow consumers to publicly share their stories when they submit complaints to the bureau. Recently, the CFPB has now finalized its consumer narrative policy.

'SACTOWN' RAISES NEARLY 200K FOR CMN updated 04/13/15 04:59 PM
Benefits Children’s Hospitals in CA, NV
The fourth annual Credit Union SacTown Ten-Mile Run—which took place Sunday in downtown Sacramento—raised more than $195,000 for Children’s Miracle Network Hospitals (CMN) in California and Nevada.

PRIVATELY-INSURED CUS JOIN FHLB updated 04/13/15 03:21 PM
House Passes H.R. 299
The House passed the Capital Access for Community Financial Institutions Act of 2015 (H.R. 299), a bill that would allow privately-insured credit unions to join the Federal Home Loan Bank (FHLB) program. According to Rep. Steve Stivers (R-Ohio), the bill would give 1.2 million credit union members greater access to credit.

‘SACTOWN 10’ RAISES $200K SO FAR updated 04/10/15 11:23 AM
Race is April 12, 2015
The credit union community will be out in force for the first of four events that represent the Credit Union Miracle Day Family of Races benefitting Children’s Miracle Network Hospitals: the Credit Union SacTown Ten-Mile Run in Sacramento, CA and Credit Union Cherry Blossom Ten-Mile Run in Washington, D.C.—both happening on April 12.

CA ECONOMY: MAJOR GROWTH PREDICTED updated 04/09/15 08:15 AM
Two Forecasts Talk Jobs, Wages, More
Stop calling it a “recovery”—the California economy is in expansion mode, and it won’t taper for the foreseeable future.

NCUA UPDATES SECONDARY CAPITAL updated 04/09/15 01:44 PM
Federation Applauds Efforts
The National Credit Union Administration (NCUA) has announced major improvements to secondary capital, which will spur greater investment into the credit union system. The NCUA's Supervisory Policy Manual revisions will provide clear steps for Low Income Designated (LID) credit unions to apply and be approved for pre-payment of secondary capital. The National Federation of Community Development Credit Unions (Federation) is pleased with the NCUA’s action.

CO-OP DECLARES $29.2M DIVIDENDS updated 04/08/15 02:10 PM
Has Nearly 1,200 Shareholding CUs
CO-OP Financial Services announced a shareholder dividend pool of $29.2 million for 2014, bringing its total shareholder patronage amount to $314.1 million since 1996. Additionally, the year was marked with new records, partnerships, and products for the CUSO.

CUs, LEAGUES, AND NCUA MEET updated 04/06/15 11:18 AM
Exam Survey and IRR Discussed
Representatives from the California and Nevada Credit Union Leagues joined other state league and credit union leaders in meeting with National Credit Union Administration (NCUA) Region V Director Liz Whitehead and her staff last Friday in Arizona.

REGISTER NOW FOR NEXT WEEK'S GRR updated 04/06/15 03:04 PM
Highly Anticipated Event This Year
The most important state advocacy event of the year for credit unions takes place NEXT WEEK—the California Government Relations Rally (GRR) in Sacramento.

APRIL: FINANCIAL LITERACY MONTH updated 04/02/15 02:39 PM
CUNA and NCUF Celebrate
April is dubbed National Financial Literacy Month and National Credit Union Youth Month. It signifies a time for credit unions and organizations to engage with their members—particularly youth—about the importance of financial literacy.

LATEST ‘MEMBERS FIRST IN ACTION’ updated 04/01/15 12:47 PM
Q4 Activities from the Leagues
In this Members First In Action update, we recap the first quarter and year-to-date benefits extended to your credit union as a valued member of the California and Nevada Credit Union Leagues and Credit Union National Association (CUNA).

‘SACTOWN’ FEATURED ON TODAY SHOW updated 04/01/15 03:35 PM
Local Race Part of National Effort
The annual Credit Union SacTown Ten-Mile Run has been selected as a flagship race by the TODAY Show as part of its health-focused national #RunforTODAY program. In partnership with local NBC-affiliates, the program is aimed at empowering women across the country to get fit this spring.

CONGRESSMAN VISITS SAN DIEGO CUs updated 04/01/15 03:18 PM
Rep. Xavier Becerra Talks Industry Issues
Rep. Xavier Becerra (D-Los Angeles) held a series of meetings in San Diego on March 30, the first of which was with credit union leaders.

CA GRR: JIM BRULTE AND JAN OWEN updated 03/31/15 11:37 AM
Exciting Guest Speakers
This year’s California Government Relations Rally (GRR) from April 13-14 in Sacramento will feature guest appearances by Jim Brulte, chairman of the California Republican Party, and Jan Owen, commissioner of the California Department of Business Oversight (DBO).

LEAGUES TO MEET WITH WHITEHEAD updated 03/31/15 10:29 AM
Exam Survey in Focus
National Credit Union Administration (NCUA) Region V Director Liz Whitehead and her senior staff will meet with representatives from the California and Nevada Credit Union Leagues and other state leagues in Arizona this coming Friday to discuss credit union issues, including the examination process.

LEAGUES’ VP RECEIVES CMBDC AWARD updated 03/31/15 01:52 PM
Carol Payne Inducted into Hall of Fame
Carol Payne, vice president of communications and marketing for the California and Nevada Credit Union Leagues, was inducted into the CUNA Marketing and Business Development Council’s (CMBDC) Hall of Fame during its annual conference held March 25-28, 2015 in Las Vegas, NV.