|South Bay CU employees show off their "Don't Tax My Credit Union" pride.|
CUs CHARGE AHEAD WITH CAMPAIGN
updated 07/31/13 04:21 PM
Strong Support, But More Letters Needed
With nearly 125,000 letters hailing from California credit union members, the "Don't Tax My Credit Union" campaign's email blitz to Congress recently broke through the half-million mark on a national level as legislators return to their home districts for the August recess.
"Every single contact from every member counts," said Jennifer Oliver, CEO of South Bay CU in Redondo Beach, CA. "When credit unions can truly collaborate and bring a strong, unified message, we have a voice."
South Bay is just one credit union of 61 located in California and Nevada that have put their advocacy efforts into high gear, engaging members through email and in person. The "Don't Tax My Credit Union" message is being heard loud and clear, with Oliver's credit union staff wearing promotional T-shirts and spreading the word.
One of the credit union's window kiosks even dons a large banner that members can't miss, with a computer already connected to the national www.DontTaxMyCreditUnion.org webpage. That's in addition to the credit union sending emails, posting Facebook messages, and posting a video on its website.
"Our goal is to bring the level of involvement and understanding of what ownership means to our members—and in order to do that, we need to re-frame the messaging in a way that connects with them and makes them feel like owners," Oliver said. "We have to figure out how to make the notion of ownership real. If they truly understand this concept, they will easily rally to protect the structure that serves them."
San Francisco Fire CU is actively involved in its own initiative. Darren Herrmann, CEO of the San Francisco-based credit union, narrowed down his credit union's strategy to four areas: urgency of message, multiple communication channels, playing up the "Don't Tax My Credit Union" video, and gauging members' response.
"Communicating with members about legislative issues can be daunting to credit unions, including ours," Herrmann said. "That's where the 'Don't Tax My Credit Union' video has been extremely beneficial, and a great tool in explaining this issue in a straightforward and effective manner."
Emails, website postings, newsletter send-outs, Facebook postings, and "tweets" via Twitter have all been key to keeping members in the loop.
"When we update members every quarter on the state of our credit union, it's certainly out of the ordinary to ask for their help," Herrmann said. "But that's what we've done in regard to the threat of taxation. The response has been positive, with members ready and willing to support their credit union. I think they know we work hard to improve their financial lives, and are glad to lend us a hand in the rare instances when we need it."
If your credit union wants to engage its members today, visit the California and Nevada Credit Union Leagues' Don't Tax My Credit Uniontoolkit webpage!
For more information, or to receive assistance implementing the campaign, email David Creager, the Leagues' manager of grassroots advocacy.
LEAGUES TO CONGRESS: SUPPORT NEEDED updated
11/24/15 11:41 AM
NCUA's Charter and FOM Proposal
The California and Nevada Credit Union Leagues will be working with its congressional delegation from both states to enlist support for the National Credit Union Administration’s (NCUA) proposed rule on chartering and fields of membership.
NEVADA'S MOMENT IN THE SUN updated
11/24/15 08:17 AM
Local CU vs. Bank Footprint
Nevada credit unions could be on track to surpassing every other state as the No. 1 loan originator in the industry during the past quarter compared to a year ago—a trend that speaks of the deep, years-long financial rebuilding process taking place for residents living in one of the hardest hit regions during and after the Great Recession.
NCUA: FIELD OF MEMBERSHIP CHANGES updated
11/19/15 12:55 PM
CUs Encouraged to Comment
At the National Credit Union Administration’s (NCUA) board meeting this morning, the board issued a field of membership (FOM) proposal for comment. The California and Nevada Credit Union Leagues will carefully review the proposal and provide members with more information it the near future. Member credit unions are encouraged to consider and comment on the proposal, including support of positive changes and thoughts on how it can be further improved. Comments will be accepted for 60 days after the proposal is published in the Federal Register.
LEAGUES ADVANCE 'JUNTOS AVANZAMOS' updated
11/16/15 11:14 AM
SCE FCU Becomes First in CA
The California and Nevada Credit Union Leagues have announced a partnership with the National Federation of Community Development Credit Unions to help interested credit unions in both states become designated as “Juntos Avanzamos” (Together We Advance) organizations.
NCUA OPEN FORUM: 'LICU' DESIGNATIONS updated
11/16/15 02:25 PM
Upcoming FOM Considerations
At the National Credit Union Administration’s (NCUA) open forum on Oct. 30, a representative from the California and Nevada Credit Union Leagues asked for clarification on how and when the NCUA reviews low-income credit union designations.
AGENDA: BILLS TO KEEP CFPB IN CHECK updated
11/16/15 02:20 PM
House Lawmakers Return
On the House agenda for consideration in the coming days are two bills the California and Nevada Credit Union Leagues and the Credit Union National Association (CUNA) support as a means toward keeping the Consumer Financial Protection Bureau (CFPB) in check.
LEADERS MEET WITH REP. LINDA SANCHEZ updated
11/13/15 12:32 PM
Ten Different Credit Unions Represented
As reported earlier in the Leagues' Advocacy Blog, credit union leaders met today with Rep. Linda Sanchez.
NCUA POSTS RISK-BASED CAPITAL VIDEO updated
11/10/15 08:43 AM
Summary of Rule's Framework
Credit union managers, staff, and boards can learn more about the National Credit Union Administration’s (NCUA) risk- based capital rule and what to expect during its three-year implementation period in a new video recently released by the agency.
Nevada CU CEO Testifies at Hearing updated
11/09/15 12:23 PM
Regulations Facing CUs Discussed
The House Committee on Small Businesses held a subcommittee field hearing this afternoon in North Las Vegas. Representative Cresent Hardy (R-N.Las Vegas) as Chairman of the Subcommittee on Oversight, Investigation and Regulation invited Robin Simmers, CEO of Pahranagat Valley Federal Credit Union of Nevada to testify on the topic of overburdening regulations facing credit unions as both a financial institution and small business. In her testimony, Simmers raised several continual concerns addressing small and rural credit unions such as BSA compliance, one-size fits all rules in CFPB regulation, and examinations of smaller credit unions. A link to her written testimony (available in the days ahead) and details on the hearing can be found here.
LEAGUE PAC ACTIVITIES AT 'REACH' updated
11/09/15 12:09 PM
Golf Tourney; CU Leaders Honored
In addition to the array of speakers, REACH 2015 also featured a sold-out PAC Golf Tournament and credit union leaders and vendors being honored for their contributions to political advocacy.
NCUA's MCWATTERS, METSGER AT 'REACH' updated
11/09/15 11:16 AM
Board Members Discuss Topics
REACH 2015 attendees were treated to visits by both National Credit Union Administration (NCUA) Board Member Mark McWatters and Vice Chairman Rick Metsger during the conference. Below are some highlights.
SPEAKERS ENLIGHTEN 'REACH' ATTENDEES updated
11/09/15 04:03 PM
Impart Insightful Perspectives
Last week’s REACH 2015 featured an array of inspirational speakers who gave attendees ready-to-implement tactics and ideas to recharge their credit unions and rethink what’s possible.
APRIL RINNE: THE 'SHARING ECONOMY' updated
11/06/15 11:45 AM
Potential for Credit Unions
April Rinne—advisor on the “sharing economy” and young global leader for the World Economic Forum—brought the “REACH” conference to a close Friday by defining the sharing economy and exposing credit unions to how this growing sector of the world is making a fundamental paradigm shift in consumers and workers relating to each other.
SULLIVAN: YOU’RE A CORPORATE ATHLETE updated
11/06/15 11:41 AM
Managing Energy, not Time, is Key
Stacey Sullivan, performance coach with Johnson & Johnson’s Human Performance Institute, left “REACH” conference attendees with some insightful parting words in the second-half of Friday morning’s general session.
DAVE LOGAN: KNOW WHAT NOT TO CHANGE updated
11/06/15 11:13 AM
5 Stages Professionals Work In
Dave Logan, president of CultureSync, challenged attendees on the last day of the “REACH” convention to never change “things that always must stay the same—because they ground us and tell us who we are.”
PANEL: SOLVE YOUR MEMBERS' PROBLEMS updated
11/06/15 07:45 AM
Plus, REACH Innovation Group
Two significant innovation-centered segments during Thursday afternoon’s general session at “REACH” had audience members searching for how they could implement new concepts at their credit union.
CU LEADERS AWARDED: 'PAC' ADVOCACY updated
11/05/15 12:34 PM
California and Nevada Advocates
The California and Nevada Credit Union Leagues honored recipients of its annual PAC Awards (Political Action Committee) on stage during “REACH” on Thursday afternoon, paying tribute to the hard-working efforts of political advocacy.
NCUA'S MCWATTERS VISITS 'REACH' updated
11/05/15 12:32 PM
Advocates Better NCUA Communication
National Credit Union Administration (NCUA) Board Member Mark McWatters stopped by the California and Nevada Credit Union Leagues’ annual conference, “REACH,” to address credit union executives and board members regarding his agenda and the agency’s plans toward the end of the year.
SPEAKERS ENLIGHTEN ATTENDEES updated
11/05/15 12:31 PM
Pierce, Rutkowski, and Suber
Three outstanding innovators and thinkers took to the stage during Thursday morning’s general session at “REACH,” opening credit union leaders’ eyes to the possibilities of what role that crypto-currency, digital disruption, the “access economy,” and peer-to-peer lending might play in the industry.
LEADERS HONORED WITH LEAGUE AWARDS updated
11/05/15 12:31 PM
For Their Service and More
Six credit union leaders from California and Nevada were honored at a private reception and on stage during Thursday’s general session of “REACH” with the California and Nevada Credit Union Leagues’ annual “League Awards.”
PABLOS HOLMAN EXCITES 'REACH' CROWD updated
11/05/15 07:20 AM
'Invent' to Impact Community
Pablos Holman challenged Wednesday afternoon’s “REACH” audience during opening general session to “think about providing consumers what others can’t” and “what our relationship will be with change and disruption now and in the future.”
NCUA'S RICK METSGER AT 'REACH' updated
11/04/15 11:58 AM
Discusses MBL and FOM
National Credit Union Administration (NCUA) Board Member Rick Metsger visited a credit union volunteer reception and executive reception during this year’s “REACH” conference to foster the relationship credit unions have with their federal regulator.
SHAPIRO RECEPTION: HUB FOR SMALL CUs updated
11/04/15 11:56 AM
Leaders Look Back, and Forward
CEOs and other leaders from small credit unions—often cited the backbone and soul of the credit union industry—gathered at a special annual reception during “REACH” on Wednesday afternoon to honor how far they’ve come within their collaborative efforts, as well as take a peak into the future.
CMN DIAPER PROJECT GAINS SUPPORT updated
11/04/15 11:55 AM
'REACH' Attendees Participate
More than two dozen “REACH” attendees headed over to the Children’s Miracle Network (CMN) diaper project, where they put together diaper pins that were “premature” baby size—a remembrance of just how small a life can struggle with illness or disease.