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South Bay CU employees show off their "Don't Tax My Credit Union" pride.

CUs CHARGE AHEAD WITH CAMPAIGN
updated 07/31/13 04:21 PM
Strong Support, But More Letters Needed
With nearly 125,000 letters hailing from California credit union members, the "Don't Tax My Credit Union" campaign's email blitz to Congress recently broke through the half-million mark on a national level as legislators return to their home districts for the August recess.

"Every single contact from every member counts," said Jennifer Oliver, CEO of South Bay CU in Redondo Beach, CA. "When credit unions can truly collaborate and bring a strong, unified message, we have a voice."

South Bay is just one credit union of 61 located in California and Nevada that have put their advocacy efforts into high gear, engaging members through email and in person. The "Don't Tax My Credit Union" message is being heard loud and clear, with Oliver's credit union staff wearing promotional T-shirts and spreading the word.

One of the credit union's window kiosks even dons a large banner that members can't miss, with a computer already connected to the national www.DontTaxMyCreditUnion.org webpage. That's in addition to the credit union sending emails, posting Facebook messages, and posting a video on its website.

"Our goal is to bring the level of involvement and understanding of what ownership means to our members—and in order to do that, we need to re-frame the messaging in a way that connects with them and makes them feel like owners," Oliver said. "We have to figure out how to make the notion of ownership real. If they truly understand this concept, they will easily rally to protect the structure that serves them."

San Francisco Fire CU is actively involved in its own initiative. Darren Herrmann, CEO of the San Francisco-based credit union, narrowed down his credit union's strategy to four areas: urgency of message, multiple communication channels, playing up the "Don't Tax My Credit Union" video, and gauging members' response.

"Communicating with members about legislative issues can be daunting to credit unions, including ours," Herrmann said. "That's where the 'Don't Tax My Credit Union' video has been extremely beneficial, and a great tool in explaining this issue in a straightforward and effective manner."

Emails, website postings, newsletter send-outs, Facebook postings, and "tweets" via Twitter have all been key to keeping members in the loop.

"When we update members every quarter on the state of our credit union, it's certainly out of the ordinary to ask for their help," Herrmann said. "But that's what we've done in regard to the threat of taxation. The response has been positive, with members ready and willing to support their credit union. I think they know we work hard to improve their financial lives, and are glad to lend us a hand in the rare instances when we need it."

If your credit union wants to engage its members today, visit the California and Nevada Credit Union Leagues' Don't Tax My Credit Uniontoolkit webpage!

For more information, or to receive assistance implementing the campaign, email David Creager, the Leagues' manager of grassroots advocacy.

 
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WINE AUCTION RAISES RECORD AMOUNT updated 02/24/15 10:27 AM
More Than $1 Million for Children’s Hospitals
More than $1 million was raised for 11 Children’s Miracle Network Hospitals in California and Nevada during the annual Credit Unions for Kids Wine Auction last Friday night—a record amount in the event’s 10-year history.

REACH INNOVATION GROUP KICKS OFF updated 02/23/15 03:15 PM
Two-Day Discovery Experience
The California and Nevada Credit Union Leagues’ REACH Innovation Group officially launched last week with a two-day experiential learning session, immersing the 17 participants in the Filene Method of Innovation.

CONGRESSMEN VISIT CA, NV CU LEADERS updated 02/23/15 01:53 PM
Plus, Nevada HOA Super Lien Update
Two members of Congress visited credit unions in California and Nevada last week during the President’s Day district work period.

NCUA APPROVES 'SMALL CU' PROPOSAL updated 02/20/15 03:17 PM
Plus: Reg Burden Examples Needed
A proposal to amend the Regulatory Flexibility Act (RFA) definition of “small entity” was approved during last week’s National Credit Union Administration (NCUA) board meeting, which would increase the asset threshold definition of “small” federally-insured credit unions from $50 million to $100 million.

CUNA PLEDGES $1M TO MUSEUM updated 02/18/15 04:23 PM
Sponsors ‘Legacy Campaign’
The Credit Union National Association (CUNA) has pledged $1 million toward America’s Credit Union Museum Legacy Capital Campaign to help ensure the rich history of the credit union system is preserved.

LONGTIME CU LEADER PASSES updated 02/17/15 10:41 AM
Larry Sharp—Advocate and Volunteer
Longtime credit union advocate and former Arrowhead Credit Union CEO Larry Sharp passed away on Monday morning, leaving a 45-year legacy of volunteerism and leadership within the California credit union movement and the local Inland Empire community. He was 72.

CO-OP TO BUY COVERA SOLUTIONS, INC. updated 02/13/15 02:11 PM
Enters Agreement with NY CU Assoc.
California-based CO-OP Financial Services has signed a letter of intent with the New York Credit Union Association (NYCUA) to purchase the association's subsidiary, Covera Solutions, Inc. The purchase is expected to be completed by the end of the first quarter. Covera provides 248 credit unions with credit, debit, ATM, and prepaid cards solutions.

NEVADA CHAIRMAN ADDRESSES COMMITTEE updated 02/12/15 10:44 AM
Urges Reducing Reg., Leg. Burden
During a hearing in front of the Senate Banking Committee last week, Nevada Credit Union League Chairman and Greater Nevada CU CEO Wally Murray addressed 191 regulatory changes handed down to financial institutions from three dozen federal agencies since January 2008.

CO-OP RE-LAUNCHES MOBILE BANKING APP updated 02/11/15 09:09 AM
P2P Payments, Remote Check Deposit
CO-OP Financial Services is re-launching CO-OP Mobile, its mobile banking application, which now features optional real-time, person-to-person payments, and remote check deposit.

CUs POST IMPRESSIVE GAINS IN 2014 updated 02/09/15 10:20 AM
Membership, Loan Portfolios Up
In 2014, the credit union industry experienced impressive membership and operational success, suggesting Americans are starting to recognize the value proposition of credit unions and are utilizing their products and services.

CEO TO TESTIFY ON BANKING COMMITTEE updated 02/09/15 02:06 PM
Regulatory Relief, MBL, Supplemental Capital
Wally Murray—chairman of the Nevada Credit Union League and CEO of Greater Nevada CU—will be testifying at a hearing before the U.S. Senate Banking Committee on regulatory relief for credit unions this coming Thursday morning.

NV LEADERS MEET WITH STATE LAWMAKERS updated 02/09/15 01:33 PM
HOA Lien Foreclosures Discussed
Delegates from credit unions throughout Nevada descended upon the state capitol in Carson City on Feb. 4 for the Nevada Credit Union League’s 2015 Government Relations Rally.

CATALYST: PARTICIPATIONS CLEAR 100M updated 02/06/15 11:55 AM
California CUs Included in Deals
Since launching earlier in 2014, the Catalyst Corporate FCU loan participation program has helped 41 credit unions buy and sell more than $100 million in loans, closing five deals in less than one year.

LEAGUE OVERDRAFT SURVEY POSTED updated 02/05/15 11:38 AM
View Results and Final Report
During CEO roundtable discussions last summer, it was decided the California and Nevada Credit Union Leagues must take a proactive approach regarding likely rulemaking by the Consumer Financial Protection Bureau (CFPB) on overdraft programs.

OIL'S DECLINE PUTS CUs ON THE ALERT updated 02/04/15 02:09 PM
California Members Face Varying Impact
Credit unions headquartered in the heart of California’s largest oil-producing counties are bracing for members in need of financial assistance as the recent spill in oil prices puts a dent in local commerce and employment.

RMJ CREATES NEW ADVISORY COMMITTEE updated 02/03/15 09:19 AM
Plus, Designation of Excellence for CUs
The Richard Myles Johnson (RMJ) Foundation has a new advisory committee that will provide advice, guidance, and active support of the Foundation’s initiatives, including Bite of Reality—a hands-on simulation program that teaches budgeting skills to young people.

WORLD COUNCIL YOUNG CU PEOPLE updated 02/02/15 03:25 PM
Nominate a Professional Today
The World Council of Credit Unions is now accepting nominations for the World Council Young Credit Union People (WYCUP) scholarship program, an international networking and educational opportunity for promising credit union leaders.

CLARK COUNTY CU CEO TO RETIRE updated 01/29/15 10:54 AM
Wayne Tew Served 29 Years at CU
Clark County CU President/CEO and former Chairman of the Nevada Credit Union League Wayne Tew plans to retire this summer after 29 years with the credit union.

RATE HIKE UNLIKELY BEFORE MID-2015 updated 01/29/15 08:38 AM
Fed Watching Economic Developments
California and Nevada credit unions are cautiously keeping an eye on 2015 interest rates, and some are expecting short-term rates to increase this summer. Economists suspect the Fed is waiting to see how inflation and the global economy respond to recent shaky periods before making a decision.

'APPLE PAY' EXPANDS IN CALIFORNIA updated 01/28/15 10:07 AM
CU Leaders Discuss Member Adoption
Apple Pay will soon be in the hands of more California credit union members—this time at KeyPoint Credit Union in Santa Clara, CA.

ACCEPTING APPS: CU ADVISORY COUNCIL updated 01/27/15 11:00 AM
Eight Seats Vacant in Fall 2015
The Consumer Financial Protection Bureau (CFPB) is accepting applications for membership on its Credit Union Advisory Council and inviting individuals who can provide the bureau with guidance as it carries out its work.

CONGRESSMAN VISITS TRAVIS CU LEADERS updated 01/27/15 10:39 AM
DeSaulnier Makes it a Top Priority
As first reported on the California and Nevada Credit Union Leagues’ Advocacy Blog, newly sworn-in Rep. Mark DeSaulnier, D-CA, attended a district meeting at Travis CU on Jan. 23.

CLARK COUNTY CU AWARDS DIVIDENDS updated 01/22/15 02:07 PM
$2.7 Million to 34,000 Members
For Clark County CU, 2014 was a successful year as the credit union closed out with a healthy net worth ratio of 11.77 percent and recorded an annualized net income of nearly $12.3 million. This afforded the credit union to award a whopping $2.7 million in bonus dividends to nearly 34,000 members. Each bonus averages $79 per member, with the highest single bonus totaling just more than $10,000.

BIZ KID$ FINANCIAL GRANTS AVAILABLE updated 01/21/15 12:41 PM
Application Deadline is March 31
Promote financial literacy at your credit union and in your community with a Biz Kid$ Financial Education Grant from the National Credit Union Foundation (NCUF). Apply for the grant by March 31, 2015.