|South Bay CU employees show off their "Don't Tax My Credit Union" pride.|
CUs CHARGE AHEAD WITH CAMPAIGN
updated 07/31/13 04:21 PM
Strong Support, But More Letters Needed
With nearly 125,000 letters hailing from California credit union members, the "Don't Tax My Credit Union" campaign's email blitz to Congress recently broke through the half-million mark on a national level as legislators return to their home districts for the August recess.
"Every single contact from every member counts," said Jennifer Oliver, CEO of South Bay CU in Redondo Beach, CA. "When credit unions can truly collaborate and bring a strong, unified message, we have a voice."
South Bay is just one credit union of 61 located in California and Nevada that have put their advocacy efforts into high gear, engaging members through email and in person. The "Don't Tax My Credit Union" message is being heard loud and clear, with Oliver's credit union staff wearing promotional T-shirts and spreading the word.
One of the credit union's window kiosks even dons a large banner that members can't miss, with a computer already connected to the national www.DontTaxMyCreditUnion.org webpage. That's in addition to the credit union sending emails, posting Facebook messages, and posting a video on its website.
"Our goal is to bring the level of involvement and understanding of what ownership means to our members—and in order to do that, we need to re-frame the messaging in a way that connects with them and makes them feel like owners," Oliver said. "We have to figure out how to make the notion of ownership real. If they truly understand this concept, they will easily rally to protect the structure that serves them."
San Francisco Fire CU is actively involved in its own initiative. Darren Herrmann, CEO of the San Francisco-based credit union, narrowed down his credit union's strategy to four areas: urgency of message, multiple communication channels, playing up the "Don't Tax My Credit Union" video, and gauging members' response.
"Communicating with members about legislative issues can be daunting to credit unions, including ours," Herrmann said. "That's where the 'Don't Tax My Credit Union' video has been extremely beneficial, and a great tool in explaining this issue in a straightforward and effective manner."
Emails, website postings, newsletter send-outs, Facebook postings, and "tweets" via Twitter have all been key to keeping members in the loop.
"When we update members every quarter on the state of our credit union, it's certainly out of the ordinary to ask for their help," Herrmann said. "But that's what we've done in regard to the threat of taxation. The response has been positive, with members ready and willing to support their credit union. I think they know we work hard to improve their financial lives, and are glad to lend us a hand in the rare instances when we need it."
If your credit union wants to engage its members today, visit the California and Nevada Credit Union Leagues' Don't Tax My Credit Uniontoolkit webpage!
For more information, or to receive assistance implementing the campaign, email David Creager, the Leagues' manager of grassroots advocacy.
‘SACTOWN’ FEATURED ON TODAY SHOW updated
04/01/15 03:35 PM
Local Race Part of National Effort
The annual Credit Union SacTown Ten-Mile Run has been selected as a flagship race by the TODAY Show as part of its health-focused national #RunforTODAY program. In partnership with local NBC-affiliates, the program is aimed at empowering women across the country to get fit this spring.
CONGRESSMAN VISITS SAN DIEGO CUs updated
04/01/15 03:18 PM
Rep. Xavier Becerra Talks Industry Issues
Rep. Xavier Becerra (D-Los Angeles) held a series of meetings in San Diego on March 30, the first of which was with credit union leaders.
CA GRR: JIM BRULTE AND JAN OWEN updated
03/31/15 11:37 AM
Exciting Guest Speakers
This year’s California Government Relations Rally (GRR) from April 13-14 in Sacramento will feature guest appearances by Jim Brulte, chairman of the California Republican Party, and Jan Owen, commissioner of the California Department of Business Oversight (DBO).
LEAGUES TO MEET WITH WHITEHEAD updated
03/31/15 10:29 AM
Exam Survey in Focus
National Credit Union Administration (NCUA) Region V Director Liz Whitehead and her senior staff will meet with representatives from the California and Nevada Credit Union Leagues and other state leagues in Arizona this coming Friday to discuss credit union issues, including the examination process.
LEAGUES’ VP RECEIVES CMBDC AWARD updated
03/31/15 01:52 PM
Carol Payne Inducted into Hall of Fame
Carol Payne, vice president of communications and marketing for the California and Nevada Credit Union Leagues, was inducted into the CUNA Marketing and Business Development Council’s (CMBDC) Hall of Fame during its annual conference held March 25-28, 2015 in Las Vegas, NV.
ANTICIPATING THE CFPB’S FIRST VISIT updated
03/30/15 10:38 AM
SchoolsFirst FCU Discusses Preparation
The fact that examiners from the Consumer Financial Protection Bureau (CFPB) are expected to walk through the doors of SchoolsFirst Federal Credit Union’s headquarters in Santa Ana sometime this year is not only “a first” for California’s largest cooperative financial institution, it’s a landmark event for the state’s entire credit union industry.
CA MEDIA JUMP ON LEAGUE DATA updated
03/27/15 01:58 PM
Impressive Story Coverage
The California credit union system has gained substantial momentum in local media outlets in recent months. Among the top topics covered by publications is the California Credit Union League's strong fourth quarter lending data.
HARRY REID TO RETIRE IN 2016 updated
03/27/15 01:11 PM
Served Senate Since 2005
Senate Minority Leader Harry Reid (D-NV) will not seek re-election in 2016, he said in an interview with the New York Times. He has led the Senate democrats since 2005 and has had a three-decade congressional career.
FIRST CU REG. RELIEF BILL PASSED updated
03/26/15 09:21 AM
H.R. 299 Approved by Committee
The House Committee on Financial Services passed H.R. 299—the Capital Access for Small Community Financial Institutions Act—granting privately-insured credit unions access to the Federal Home Loan Bank. The bill now moves to House floor for consideration hopefully before June.
FIs TRUSTED OVER RETAILERS updated
03/25/15 03:00 PM
Better Data Protection
According to a recent Gallup poll, 91 percent of consumers trust credit unions and banks to better safeguard their personal information and keep data secure, compared to less than 70 percent of consumers who trust merchants. More than 11,000 U.S. adults age 18 and older were surveyed for the poll.
OVERDRAFT PROPOSAL OPPOSED updated
03/24/15 08:56 AM
Treatment of Prepaid Cards
The California and Nevada Credit Union Leagues have submitted a comment letter to the Consumer Financial Protection Bureau (CFPB) that strongly opposes the bureau’s proposed treatment of overdrafts on prepaid cards as credit and subject to Regulation Z requirements.
GRR IS LESS THAN THREE WEEKS AWAY updated
03/23/15 10:54 AM
Crucial Event for CA State Advocacy
The 2015 Government Relations Rally (GRR) is the most important state legislative event for credit unions in California— and it’s less than three weeks away. Will you be there to advocate for your credit union?
CEOs TALK RISK, OPPORTUNITY, FUTURE updated
03/19/15 05:04 PM
Cheney, Gunderson, and Hernandez
Threats to cybersecurity, defending against card fraud, and remaining relevant to consumers are top concerns for three credit union CEOs who recently participated on a special panel during a California Credit Union League Orange County Chapter meeting.
CA CEO TESTIFIES BEFORE CONGRESS updated
03/18/15 10:18 AM
Also, Rep. Royce Reintroduces Bill
Patrick Miller, CEO of CBC FCU testified before today’s House Committee on Financial Services hearing titled “Preserving Consumer Choice and Financial Independence.” Miller was the witness on behalf of the California and Nevada Credit Union Leagues and the Credit Union National Association (CUNA). The bulk of his testimony centered on duplicative compliance burdens, as well as the modifications needed to strengthen the credit union charter.
NCUA WARNS ABOUT PHISHING SCAM updated
03/18/15 03:00 PM
‘National Credit Union’ Con
The National Credit Union Administration (NCUA) has issued a warning to consumers that the agency has received reports of an online phishing scam which uses a website with a logo and a design similar to the agency’s own site in an attempt to convince customers/members to provide information or send money. Click here to read the warning.
SMALL, LARGE CUs MEET AT 'GAC' updated
03/16/15 11:31 AM
Also, Pete Aguilar Fundraiser
Nearly 50 CEOs and professionals from small credit unions and their large-sponsor counterparts attended the Partners in Advocacy reception last week at the California and Nevada Credit Union Leagues’ suite during the 2015 Credit Union National Association Governmental Affairs Conference (GAC).
MCWATTERS MEETS WITH CA, NV LEADERS updated
03/16/15 10:27 AM
CFPB Officials Address Rules
The room was packed last week when National Credit Union Administration (NCUA) Board Member Mark McWatters made time to address attendees from California and Nevada during the 2015 Credit Union National Association Governmental Affairs Conference (GAC) in Washington, D.C.
CU HILL VISITS: 'TREMENDOUS SUCCESS' updated
03/16/15 01:25 PM
Keeps Advocacy Top of Mind
More than 225 colleagues from California and Nevada credit unions joined thousands of their peers at the 2015 Credit Union National Association Governmental Affairs Conference (GAC) last week, making visits to lawmakers’ offices and meeting with regulatory officials.
ADVOCATES GATHER IN WASHINGTON, D.C. updated
03/10/15 10:51 AM
2015 Governmental Affairs Conference
California and Nevada credit union leaders attending the Credit Union National Association’s 2015 Governmental Affairs Conference (GAC) in Washington D.C. focused on pressing legislative and regulatory issues as they were briefed in the California and Nevada Credit Union Leagues’ suite on Monday afternoon and met intermittently on Tuesday.
COMMITMENT TO SUPP. CAPITAL AND RBC updated
03/10/15 09:57 AM
Plus, Modernizing FOM Limits
Credit union leaders from California and Nevada were surprised and pleased with National Credit Union Administration (NCUA) Chairman Debbie Matz’s comments from this week regarding the use of supplemental capital for risk-based capital purposes.
PURCELL SCHOLARSHIP AWARDED AT 'GAC' updated
03/10/15 07:50 AM
Honor ‘Means a Great Deal to Me’
This year’s Kelly J. Purcell Credit Union Memorial Fund Scholarship was awarded to Rebecca Herrigel, a student at the George Washington University Graduate School of Political Management who will graduate this year with a master’s degree in political management.
REG. RELIEF HEARING ANNOUNCED updated
03/09/15 10:06 AM
Signals Many Discussions Ahead
With the opening of the Credit Union National Association (CUNA) 2015 Governmental Affairs Conference (GAC) on March 8, the California and Nevada Credit Union Leagues had its first of many announcements.
CEOs JOIN CU HOUSE HALL OF LEADERS updated
03/09/15 09:30 AM
Eric Bruen and Joe Schroeder
Desert Valleys FCU CEO Eric Bruen and Ventura County CU President Joe Schroeder were inducted into the Credit Union House Hall of Leaders during the Credit Union House meeting, prior to the Credit Union National Association’s (CUNA) Governmental Affairs Conference (GAC), which began on March 8. Both received this honor for their significant impact on the credit union movement, and are the third and fourth inductees from California since the program’s inception in 2008.
NCUA, CFPB TO MEET CA AND NV LEADERS updated
03/03/15 09:12 AM
RBC, Overdraft, and Other Topics
On board for California and Nevada attendees of the Credit Union National Association’s 2015 Governmental Affairs Conference (GAC) is a special visit from officials with the National Credit Union Administration (NCUA) and Consumer Financial Protection Bureau (CFPB) at the California and Nevada Credit Union Leagues' hospitality suite.