|South Bay CU employees show off their "Don't Tax My Credit Union" pride.|
CUs CHARGE AHEAD WITH CAMPAIGN
updated 07/31/13 04:21 PM
Strong Support, But More Letters Needed
With nearly 125,000 letters hailing from California credit union members, the "Don't Tax My Credit Union" campaign's email blitz to Congress recently broke through the half-million mark on a national level as legislators return to their home districts for the August recess.
"Every single contact from every member counts," said Jennifer Oliver, CEO of South Bay CU in Redondo Beach, CA. "When credit unions can truly collaborate and bring a strong, unified message, we have a voice."
South Bay is just one credit union of 61 located in California and Nevada that have put their advocacy efforts into high gear, engaging members through email and in person. The "Don't Tax My Credit Union" message is being heard loud and clear, with Oliver's credit union staff wearing promotional T-shirts and spreading the word.
One of the credit union's window kiosks even dons a large banner that members can't miss, with a computer already connected to the national www.DontTaxMyCreditUnion.org webpage. That's in addition to the credit union sending emails, posting Facebook messages, and posting a video on its website.
"Our goal is to bring the level of involvement and understanding of what ownership means to our members—and in order to do that, we need to re-frame the messaging in a way that connects with them and makes them feel like owners," Oliver said. "We have to figure out how to make the notion of ownership real. If they truly understand this concept, they will easily rally to protect the structure that serves them."
San Francisco Fire CU is actively involved in its own initiative. Darren Herrmann, CEO of the San Francisco-based credit union, narrowed down his credit union's strategy to four areas: urgency of message, multiple communication channels, playing up the "Don't Tax My Credit Union" video, and gauging members' response.
"Communicating with members about legislative issues can be daunting to credit unions, including ours," Herrmann said. "That's where the 'Don't Tax My Credit Union' video has been extremely beneficial, and a great tool in explaining this issue in a straightforward and effective manner."
Emails, website postings, newsletter send-outs, Facebook postings, and "tweets" via Twitter have all been key to keeping members in the loop.
"When we update members every quarter on the state of our credit union, it's certainly out of the ordinary to ask for their help," Herrmann said. "But that's what we've done in regard to the threat of taxation. The response has been positive, with members ready and willing to support their credit union. I think they know we work hard to improve their financial lives, and are glad to lend us a hand in the rare instances when we need it."
If your credit union wants to engage its members today, visit the California and Nevada Credit Union Leagues' Don't Tax My Credit Uniontoolkit webpage!
For more information, or to receive assistance implementing the campaign, email David Creager, the Leagues' manager of grassroots advocacy.
NCUA TESTIFIES BEFORE CONGRESS updated
07/24/15 09:24 AM
Chair Debbie Matz Speaks
As reported in the California and Nevada Credit Union Leagues' Advocacy Blog, yesterday the House Committee Financial Service, Subcommittee on Financial Institutions, and Consumer Credit had a very lively hearing where Debbie Matz, Chair of the National Credit Union Administration (NCUA), testified
NCUA APPROVES $1.3M REDUCED BUDGET updated
07/23/15 09:22 AM
Board Cuts Operating Fund
The National Credit Union Administration (NCUA) board approved a $1.3 million reduction to the 2015 operating budget, making better use of California and Nevada credit union dollars. Credit unions are obligated by law to pay into the NCUA, but that does not preclude the NCUA from its responsibility to operate in an efficient manner.
NCUA HEARING SLATED FOR JULY 23 updated
07/22/15 12:35 PM
Chairman Debbie Matz to Testify
The National Credit Union Administration (NCUA) Chairman Debbie Matz is scheduled to testify before the House Financial Services Committee’s Subcommittee on Financial Institutions and Consumer Credit on Thursday, July 23 at 11 a.m. PT/2 p.m. ET. Please note this hearing was originally scheduled for Friday, July 24.
CA LEGIS. ADJOURNS FOR RECESS updated
07/21/15 09:15 AM
Bills Passed, Defeated, Pending
On Friday July 17, the California state legislature adjourned for summer recess and will return on Aug. 17 for the last month of the 2015 legislative session.
CREDIT UNION WASHINGTON UPDATE updated
07/20/15 11:50 AM
Congress in Session This Week
Nearly all state legislatures have recessed for 2015 with five remaining in regular session, including: Massachusetts, Michigan, New Jersey, North Carolina, and Wisconsin. The House and the Senate remain in session returning for another week in Washington.
WCMS PRES. HONORED AT COLLOQUIUM updated
07/17/15 02:39 PM
New Fellowship Announced
Western CUNA Management School (WCMS) hosted its annual Richard Myles Johnson Colloquium in Credit Union Philosophy event at Pomona College on July 15, celebrating the credit union movement’s achievements, along with Dr. James Likens who is retiring as CEO and president of WCMS this year.
GET RECOGNIZED. ENTER TODAY. updated
07/14/15 09:45 AM
Maxwell, Herring, Desjardins Awards
Be recognized for your outstanding programs that demonstrate the "People-Helping-People" philosophy. Submit your entry for the Dora Maxwell, Louise Herring, or Desjardins awards today!
SD ASSEMBLYMAN TALKS CU ISSUES updated
07/13/15 09:15 AM
CU Leaders Meet With Maienschein
Last Friday, San Diego credit union leaders met with Assembly-member Brian Maienschein (R-San Diego). Maienschein was elected to the Assembly in 2012 and served eight years on the San Diego City Council prior. Maienschein shared with the group his experiences in Sacramento as chair of the Assembly Local Government Committee and discussed credit union concerns related to data privacy and over-regulation.
NCUA, NTEU SIGNS EMPLOYEE CONTRACT updated
07/08/15 12:07 PM
Collective Bargaining Agreement
National Credit Union Administration (NCUA) Board Chairman Debbie Matz and National Treasury Employees Union (NTEU) President Colleen Kelley signed a new, five-year collective bargaining agreement, keeping the employee pay and benefits program competitive with the other financial services regulators as required by law.
AB 83 HEADS TO SENATE FLOOR updated
07/08/15 11:47 AM
Data Security Measure Gains 5-1 Vote
On July 7, after a substantive debate, the California State Senate Judiciary Committee approved AB 83 by Assemblyman Gatto (D-Glendale) by a 5-1 vote margin. The California Credit Union League testified in support of the measure that now advances to the Senate floor for a vote of the entire house.
'REACH 2015’ QUICKLY APPROACHING updated
07/07/15 08:50 AM
Rethink What’s Possible
REACH 2015, the California and Nevada Credit Union Leagues' highly-anticipated convention, is happening in four months in Palm Desert. Are you ready?
CCUL SECURES AMENDMENTS TO SB 34 updated
07/06/15 11:52 AM
Uninterrupted Use of ALPR
After months of tense negotiations, the California Credit Union League state lobbying team has secured amendments to SB 34 (Senator Jerry Hill D-San Mateo/Santa Clara Counties), which will allow credit unions, other auto lenders, and vendors to continue uninterrupted use of Automated License Plate Reader (ALPR) information to recover their collateral. The California legislature has embraced a broad view of consumer privacy this year and is seeking to restrict the use of ALPR information for legitimate business and prevent someone with an axe to grind to use the information to stalk someone. SB 34 will be heard in the Assembly Privacy Committee on Tuesday, July 7.
OC CU LEADERS MEET ASSEMB BROUGH updated
07/06/15 11:13 AM
Assemb Brough Shares Common CU Bond
On the eve of America's 239th birthday, credit union leaders met with state Assemblyman Bill Brough (R-Dana Point). Brough was one of several Orange County-area legislators elected in 2014 with the potential to serve up to 12 years in the legislature. Brough shared with the group his professional experience with credit unions dating back to his time as an aide to Congressman Christopher Cox who also represented the Orange County area.
CUNA, CMG: LOAN GROWTH ’15 & ‘16 updated
07/06/15 10:49 AM
Double-Digit Increases Year-Over-Year
The Credit Union National Administration (CUNA) and CUNA Mutual Group (CMG) economists expects loan growth to reach 11 percent in 2015 for the national economy, greater than the 10.4 percent increase in 2014. They forecast a minimum 10 percent growth in 2016.
NEW RIDE-SHARE RULES EFFECTIVE updated
07/02/15 04:30 PM
Insurance for Companies, Drivers
A new law requiring transportation network company (TNC) drivers and companies to have liability insurance when operating the ride-share app went into effect July 1, 2015.
SHARED CEO MODEL AND SMALL CUs updated
07/01/15 11:51 AM
CEO Jon Hernandez Shares Insight
Mattel FCU, Calcom FCU, and Nikkei CU CEO Jon Hernandez is armed with the task of running three credit unions as independent institutions, complete with their own memberships and boards. However, a savvy business man and leader, Hernandez takes advantage of economies of scale and shared resources when it makes.
CUES HONORS INSTITUTE GRADS updated
07/01/15 03:11 PM
Four from CA CUs
Four leaders from California credit unions are recent grads of the CUES Governance Leadership Institute: John Buttril, director at Xceed Financial CU; Edward Fujimoto, Supervisory Committee chair at California CU; Norma Iadevaia, board chair at University CU; and David Ostash, board chair at AltaOne FCU. A total of 39 credit union board members and executives from around the country graduated, each earning the distinguished Certified Credit Union Director (CCD) designation.
LATEST ‘MEMBERS FIRST IN ACTION’ updated
06/30/15 11:02 AM
Q2 2015 Activities from the Leagues
In this Members First In Action update, we recap the second quarter and year-to-date benefits extended to your credit union as a valued member of the California and Nevada Credit Union Leagues and Credit Union National Association (CUNA).
Congress Out, Meet with CU Leaders updated
06/30/15 10:25 AM
Southern California Credit Union Leaders Meet with Long Beach Representative Alan Lowenthal
With Congress in their districts for the 4th of July Recess, credit union leaders are at work with our congressional delegation. Today, leaders from Long Beach and Orange County met with Rep. Alan Lowenthal (D-Long Beach) at LBS Financial Credit Union. Congressman Lowenthal is a long time credit union supporter — he also told the group that he has been a member of LBS Financial CU for more than 46 years!
O.C. ECONOMIC FORECAST updated
06/30/15 09:30 AM
Local Conditions Gain Momentum
Picture this: It’s January 2017. Seven years into the recovery, your local Orange County economy has found a sweet spot among California and the United States. It’s humming along nicely—not too slow, not too fast. And the past two years? Smooth sailing.
NCUA BANS PERIODIC MEM. FEES updated
06/26/15 07:44 AM
FCUs May Not Charge Periodic Fees
The National Credit Union Administration (NCUA) announced that federal credit unions cannot charge periodic membership fees, according to a letter to the American Bankers Association.
LEAGUES SUPPORT RBC STUDY ACT updated
06/26/15 02:09 PM
Submits Letter to Representatives
On June 25, California and Nevada Credit Union Leagues CEO Diana Dykstra sent a support letter to representatives Stephen Fincher (R-TN) and Dennis Heck (D-WA), the authors of H.R. 2769, the Risk Based Capital Study Act.
CA CUs GAIN MORT. MARKET SHARE updated
06/23/15 11:11 AM
Noticeable Rise Since 2009
California is no exception to the rule as credit unions nationwide continue gaining substantial market share in the competitive space for first mortgages—a trend beginning six years ago on the heels of the financial crisis.
TILA/RESPA NEW RULE DELAYED updated
06/17/15 03:05 PM
Postponed until Oct. 1, 2015
The California and Nevada Credit Union Leagues confirmed with the office of Congressman Brad Sherman: "Richard Cordray, Director of the Consumer Financial Protection Bureau has heard from many that want to delay the effective date, or at least the rigorous enforcement of, the new TILA/RESPA form known as the TILA/RESPA Integrated Disclosure (TRID) form. He has reported that he will be delaying the effective date until Oct. 1, 2015. This is partly due to some internal details and partly due to many of us that saw the need for a delay.”