(please click ad for more information)

Current News

Relevant Information—For You, By You

LEAGUES UNVEIL 'IMAGE ARC MARKETING'
updated 08/20/13 11:17 AM
Valuable, Budget-Friendly Services
The California and Nevada Credit Union Leagues have launched its newest business unit, Image Arc Marketing Services—a creative marketing firm to serve and assist member credit unions, affiliates, and business partners.

Image Arc will offer graphic design, copywriting, annual reports, direct mail, newsletters, e-blasts, logo and brand development, brochures, and video spots. Image Arc will combine the expertise of the Leagues' in-house creative team with design strategies to help clients with all aspects of their business initiatives.

"The Leagues recognized the need to offer professional marketing services to its member credit unions to help them succeed and thrive,” said Carol Payne, vice president of communications and marketing. “Image Arc will offer services that may be customized to a credit union’s needs and budget—whether it’s a small credit union seeking resources to produce creative campaigns and collateral, or a larger credit union in need of adjunct marketing support.”

George Sun, the Leagues' new external marketing and member communications manager, will serve as manager of Image Arc Marketing Services. Sun has more than 14 years of experience in the credit union industry. He is a former Leagues publications specialist and writer, and served for seven years in consumer business development for Baxter CU.

Sun also worked for five years as the communications manager for the Natural Products Association. In addition, he wrote for MacWorld.com and for nearly four years immersed himself in the retail marketing world of Apple.

For more information, visit www.ImageArcMarketing.com, or contact George Sun at 909-212-6047 or georges@imagearcmarketing.com.

 
print   email   share   share   share

HELP SAVE A LIFE: SHOP FOR MIRACLES updated 08/20/14 04:36 PM
International Credit Union Day
You don’t have to be a doctor to help ill children. Simply sign up for Shop for Miracles!

NV LOAN GROWTH: PRE-RECESSION LEVELS updated 08/19/14 12:28 PM
California Lending Almost Doubles
Industry-wide loan growth at Nevada credit unions in the second quarter nearly hit levels unseen since the same period in 2005—a phenomenon mirroring a positive trend in California and across the nation.

REMOTE DEPOSIT CAPTURE FUNDAMENTALS updated 08/19/14 10:54 AM
Timing, Regs, and Risk Management
Remote deposit capture in home banking and mobile banking is quickly becoming a must-have feature. Although credit unions have many options for how to provide this service, questions abound regarding availability of funds and risk management.

CATALYST LOAN PROGRAM NEARS 50M updated 08/18/14 04:19 PM
California Credit Union Participation
Since its launch a few months ago, Catalyst Corporate FCU’s loan participation program has helped nearly two dozen credit unions—including California credit unions—sell and buy more than $46 million in loans.