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LEAGUES UNVEIL 'IMAGE ARC MARKETING'
updated 08/20/13 11:17 AM
Valuable, Budget-Friendly Services
The California and Nevada Credit Union Leagues have launched its newest business unit, Image Arc Marketing Services—a creative marketing firm to serve and assist member credit unions, affiliates, and business partners.

Image Arc will offer graphic design, copywriting, annual reports, direct mail, newsletters, e-blasts, logo and brand development, brochures, and video spots. Image Arc will combine the expertise of the Leagues' in-house creative team with design strategies to help clients with all aspects of their business initiatives.

"The Leagues recognized the need to offer professional marketing services to its member credit unions to help them succeed and thrive,” said Carol Payne, vice president of communications and marketing. “Image Arc will offer services that may be customized to a credit union’s needs and budget—whether it’s a small credit union seeking resources to produce creative campaigns and collateral, or a larger credit union in need of adjunct marketing support.”

George Sun, the Leagues' new external marketing and member communications manager, will serve as manager of Image Arc Marketing Services. Sun has more than 14 years of experience in the credit union industry. He is a former Leagues publications specialist and writer, and served for seven years in consumer business development for Baxter CU.

Sun also worked for five years as the communications manager for the Natural Products Association. In addition, he wrote for MacWorld.com and for nearly four years immersed himself in the retail marketing world of Apple.

For more information, visit www.ImageArcMarketing.com, or contact George Sun at 909-212-6047 or georges@imagearcmarketing.com.

 
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SUPP. CAPITAL FOR RBC GAINS ADVOCATE updated 12/16/14 11:04 AM
McWatters Supports Model for CUs
National Credit Union Administration (NCUA) Board Member J. “Mark” McWatters recently said he supports including a supplemental capital provision in the agency's risk-based capital (RBC) rule to help credit unions meet the rule’s requirements.

CU DIRECT TO DONATE 20K TO CMN updated 12/16/14 11:03 AM
‘20 for 20’ Anniversary Campaign
CU Direct, the nation’s leading provider of lending, automotive, and strategic solutions for credit unions, is celebrating its 20th anniversary by holding a contest to donate $20,000 to one of the nation’s Children’s Miracle Network (CMN) hospitals.

NCUA MAY BE LIABLE FOR DATA BREACH updated 12/16/14 10:05 AM
Flash Drive with Member Info Lost
The National Credit Union Administration (NCUA) confirmed on Dec. 15 that a flash drive containing the personal information of Palm Springs FCU member was lost during a recent audit. The loss of data includes names, addresses, Social Security numbers, and account information.

PREPARE FOR HEALTH CARE REQUIREMENTS updated 12/16/14 09:42 AM
Also, Digital Media and Marketing
Federal health care law requirements, creating a quick digital message, and the marriage of innovation with marketing are all highlighted within the latest “Problem? Solved!” column in Credit Union Digest!