LEAGUES UNVEIL 'IMAGE ARC MARKETING'
updated 08/20/13 11:17 AM
Valuable, Budget-Friendly Services
The California and Nevada Credit Union Leagues have launched its newest business unit, Image Arc Marketing Services—a creative marketing firm to serve and assist member credit unions, affiliates, and business partners.
Image Arc will offer graphic design, copywriting, annual reports, direct mail, newsletters, e-blasts, logo and brand development, brochures, and video spots. Image Arc will combine the expertise of the Leagues' in-house creative team with design strategies to help clients with all aspects of their business initiatives.
"The Leagues recognized the need to offer professional marketing services to its member credit unions to help them succeed and thrive,” said Carol Payne, vice president of communications and marketing. “Image Arc will offer services that may be customized to a credit union’s needs and budget—whether it’s a small credit union seeking resources to produce creative campaigns and collateral, or a larger credit union in need of adjunct marketing support.”
George Sun, the Leagues' new external marketing and member communications manager, will serve as manager of Image Arc Marketing Services. Sun has more than 14 years of experience in the credit union industry. He is a former Leagues publications specialist and writer, and served for seven years in consumer business development for Baxter CU.
Sun also worked for five years as the communications manager for the Natural Products Association. In addition, he wrote for MacWorld.com and for nearly four years immersed himself in the retail marketing world of Apple.
CELEBRATE 100 MILLION MEMBERSHIPS updated
07/24/14 03:42 PM
National Awareness Campaign
The credit union movement is on pace to reach 100 million memberships this summer. To commemorate this milestone, the Credit Union National Association (CUNA) launched the “100 Million Memberships” campaign, and invites all credit unions to participate.
ECONOMY 'WELL POSITIONED AND READY' updated
07/23/14 02:06 PM
CUs Can Target Growth Areas
As the economy expands throughout the latter half of 2014, credit unions should focus particularly on the largest employment sectors and growth in these areas, according to California and Nevada Credit Union Leagues Chief Economist Dwight Johnston in his latest Credit Union Digest column.
STORY ON CONGRESSMAN ISSA CLARIFIED updated
07/22/14 11:53 AM
'Misrepresents Facts,' Dykstra Says
Some within the credit union industry may have read the recently published Credit Union Times article regarding remarks from Rep. Darrell Issa, R-CA, in relation to the credit union movement.
GIGI HYLAND TALKS PHILOSOPHY AT WCMS updated
07/21/14 04:11 PM
Foundation Leader Addresses Colloquium
The foundational philosophy of credit unions isn’t dead. But keeping true to the movement’s ideology means staying nimble in how it’s executed and harboring an open mind to change.