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LEAGUES UNVEIL 'IMAGE ARC MARKETING'
updated 08/20/13 11:17 AM
Valuable, Budget-Friendly Services
The California and Nevada Credit Union Leagues have launched its newest business unit, Image Arc Marketing Services—a creative marketing firm to serve and assist member credit unions, affiliates, and business partners.

Image Arc will offer graphic design, copywriting, annual reports, direct mail, newsletters, e-blasts, logo and brand development, brochures, and video spots. Image Arc will combine the expertise of the Leagues' in-house creative team with design strategies to help clients with all aspects of their business initiatives.

"The Leagues recognized the need to offer professional marketing services to its member credit unions to help them succeed and thrive,” said Carol Payne, vice president of communications and marketing. “Image Arc will offer services that may be customized to a credit union’s needs and budget—whether it’s a small credit union seeking resources to produce creative campaigns and collateral, or a larger credit union in need of adjunct marketing support.”

George Sun, the Leagues' new external marketing and member communications manager, will serve as manager of Image Arc Marketing Services. Sun has more than 14 years of experience in the credit union industry. He is a former Leagues publications specialist and writer, and served for seven years in consumer business development for Baxter CU.

Sun also worked for five years as the communications manager for the Natural Products Association. In addition, he wrote for MacWorld.com and for nearly four years immersed himself in the retail marketing world of Apple.

For more information, visit www.ImageArcMarketing.com, or contact George Sun at 909-212-6047 or georges@imagearcmarketing.com.

 
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SPEAKER DELVES INTO DATA PRIVACY updated 10/22/14 11:57 AM
The Credit Union Connection
As the Big Data Panel during REACH 2014 kicked off on Wednesday, it was apparent “big data” is everywhere and infiltrates all facets of our lives. But how much do consumers value their privacy, and what does it mean for credit unions?

SOCIAL CHARM: INGREDIENT FOR SUCCESS updated 10/22/14 07:59 AM
Chen Lizra at REACH
“Engagement” is one of the top buzz words circulating around REACH 2014—and TED speaker, business consultant, and author Chen Lizra shared some unique insights during the general session on Tuesday. Her buzz word: “social charm.”

INNOVATION PANEL SPURS TAKE-AWAYS updated 10/22/14 05:21 PM
Three CU Industry Perspectives
Attendees at REACH 2014 received a plethora of ideas from Tuesday’s innovation panel to take back to their credit unions—not the least of which included more interaction between employees and leaders, and free-flow of ideas from the bottom up.

WHAT 'REACH' MEANS TO YOUR CU updated 10/22/14 05:00 PM
Unique Cross Section of Opinions
What’s your perspective of “REACH”? And what does it mean to your credit union? On Monday afternoon, the California and Nevada Credit Union Leagues’ 2014 Annual Meeting and Convention was in full swing—so we asked several attendees at this year’s REACH conference their opinion.