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CUs TO ENGAGE MEMBERS IN CAMPAIGN
updated 08/22/13 09:30 AM
Tax Advocacy Efforts Heat Up
The Summit Round Table—a body of the 50 largest League-member credit unions in California and Nevada—has pledged to engage at least 5 percent of its credit union members in the Don't Tax My Credit Union campaign by making sure letters are sent to Congress through Connect For The Cause, the Leagues' easy-to-use grassroots website.

This commitment represents a powerful effort to secure participation from hundreds of thousands of credit union members across both states.

"I'm impressed by the level of commitment of these credit unions to the 'Don’t Tax My Credit Union' campaign and their pledge to persuade 5 percent of their membership to send letters to legislators," said Diana Dykstra, president and CEO of the California and Nevada Credit Union Leagues. "I encourage all other credit unions, no matter how small or large, to continue to spread the word to their membership on this important campaign to preserve our tax-exempt status."

So far this year, credit union members in California and Nevada have sent 145,000 letters to legislators encouraging them to support the credit union movement's tax-exempt status. Nearly 100,000 of these contacts were sent via Connect For The Cause.

With the August congressional recess coming to an end, the next 10 days are imperative for credit unions to reach out to their members. Credit unions can easily access the tools they need by visiting the Leagues' Don't Tax My Credit Union webpage.

"Remember: Any and all letters that are sent do count," Dykstra said. "We value all of your efforts thus far in this fight."

 
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'BIG DATA' SPOTLIGHT: RISK OR REWARD updated 10/22/14 12:06 PM
Three Panelists Share Opinions
With Alessandro Acquisti as moderator, Wednesday’s audience was treated to a lively discussion—and a bit of back-and-forth debate—on the use of “big data” at credit unions and its ramifications.

SPEAKER DELVES INTO DATA PRIVACY updated 10/22/14 11:57 AM
The Credit Union Connection
As the Big Data Panel during REACH 2014 kicked off on Wednesday, it was apparent “big data” is everywhere and infiltrates all facets of our lives. But how much do consumers value their privacy, and what does it mean for credit unions?

SOCIAL CHARM: INGREDIENT FOR SUCCESS updated 10/22/14 07:59 AM
Chen Lizra at REACH
“Engagement” is one of the top buzz words circulating around REACH 2014—and TED speaker, business consultant, and author Chen Lizra shared some unique insights during the general session on Tuesday. Her buzz word: “social charm.”

INNOVATION PANEL SPURS TAKE-AWAYS updated 10/22/14 05:21 PM
Three CU Industry Perspectives
Attendees at REACH 2014 received a plethora of ideas from Tuesday’s innovation panel to take back to their credit unions—not the least of which included more interaction between employees and leaders, and free-flow of ideas from the bottom up.