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BIG WIN FOR 'DON’T TAX TUESDAY'
updated 09/11/13 03:22 PM
5,000 Tweets; 8,000 Emails
Credit Union National Association's (CUNA) #DontTaxTuesday social media push on Sept. 10 was a big success, resulting in more than 5,000 tweets, 600 Facebook posts, 69,000 www.DontTaxMyCreditUnion.org page views, and 8,000 emails to lawmakers.

This social media initiative bumped the total number of hits to the www.DontTaxMyCreditUnion.org site to more than 1 million views since being launched in May, helped the campaign generate a total of 850,000 messages to Congress, and touched more than 3 million total social media users on Facebook and Twitter.

"This campaign was more successful than we could have anticipated," CUNA President and CEO Bill Cheney said. "The level of engagement we saw on Don't Tax Tuesday is a testament to the power of social media and to the dedication of credit union members, who value their credit unions so much that they actually want to stand together and advocate for protecting that value with lawmaker."

#DontTaxTuesday is the latest social media advocacy wave targeted at Capitol Hill to deliver the message "Don't Tax My Credit Union", that potentially exposed more than 1 million Twitter users to the campaign in a single day.

"We made so much noise that #DontTaxMyCU was at one point trending in the Midwest– that is, our campaign was among the most-tweeted topics on Twitter," Cheney said. "Coalition partners, think tanks, and others, including the Competitive Enterprise Institute and R Street, got into the act with tweets of their own."

                           
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CONGRESS DRAFTS RBC COMMENTS TO NCUA updated 04/23/14 03:41 PM
Signatures Being Gathered
In the latest effort to address the National Credit Union Administration’s (NCUA) pending rule on risk-based capital, members of Congress are now interested in sending their own comment letter.

YOUTH FLOCK TO FIN. LITERACY EVENTS updated 04/22/14 12:07 PM
CUs Catch the 'Save Wave'
Credit unions in California and Nevada are celebrating National Financial Literacy Month and National Credit Union Youth Week™ (April 22-27) with a number of programs and events.

CO-OP SUPPORTS 'SHOP FOR MIRACLES' updated 04/22/14 11:02 AM
Fundraising Program for CMN
CO-OP Financial Services is supporting Shop for Miracles—a one-day charitable program to raise funds for Children’s Miracle Network (CMN) Hospitals—through its Miracle Match Program.

JOBS, WAGES, CONFIDENCE: THE FUTURE updated 04/21/14 12:56 PM
Silver Linings for CA, NV
People borrow money for many purposes. Buying a home, remodeling, purchasing a new car, vacations, and weddings come to mind.