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BIG WIN FOR 'DON’T TAX TUESDAY'
updated 09/11/13 03:22 PM
5,000 Tweets; 8,000 Emails
Credit Union National Association's (CUNA) #DontTaxTuesday social media push on Sept. 10 was a big success, resulting in more than 5,000 tweets, 600 Facebook posts, 69,000 www.DontTaxMyCreditUnion.org page views, and 8,000 emails to lawmakers.

This social media initiative bumped the total number of hits to the www.DontTaxMyCreditUnion.org site to more than 1 million views since being launched in May, helped the campaign generate a total of 850,000 messages to Congress, and touched more than 3 million total social media users on Facebook and Twitter.

"This campaign was more successful than we could have anticipated," CUNA President and CEO Bill Cheney said. "The level of engagement we saw on Don't Tax Tuesday is a testament to the power of social media and to the dedication of credit union members, who value their credit unions so much that they actually want to stand together and advocate for protecting that value with lawmaker."

#DontTaxTuesday is the latest social media advocacy wave targeted at Capitol Hill to deliver the message "Don't Tax My Credit Union", that potentially exposed more than 1 million Twitter users to the campaign in a single day.

"We made so much noise that #DontTaxMyCU was at one point trending in the Midwest– that is, our campaign was among the most-tweeted topics on Twitter," Cheney said. "Coalition partners, think tanks, and others, including the Competitive Enterprise Institute and R Street, got into the act with tweets of their own."

 
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CUs ACROSS THE GLOBE HONOR ICU DAY updated 10/16/14 10:26 AM
Today Marks The 67th Celebration
Credit unions around world are coming together in honor of International Credit Union Day—a celebration that started back in 1948 to reflect upon the industry’s rich history and to promote its achievements and impact. It is also a time to honor those who have dedicated themselves to movement and show appreciation to all credit union employees and members.

ECONOMY: JOBS AND HOUSING IN FOCUS updated 10/14/14 09:55 PM
Past Performance No Guarantee of Future
Jobs and housing drive many components of the credit union business. So how are we faring in California and Nevada?

CONGRESSMAN SHERMAN ON 'REACH' PANEL updated 10/14/14 09:38 AM
Will Discuss Supplemental Capital
Rep. Brad Sherman, D-CA, will join a panel of credit union experts to discuss supplemental capital for credit unions at this year’s 2014 Annual Meeting and Convention—REACH—adding to the exciting line-up of speakers and breakout sessions.

EXCITEMENT BUILDS FOR 'REACH 2014' updated 10/14/14 09:01 AM
New Special Guest Announced
REACH 14, the California and Nevada Credit Union Leagues' highly-anticipated Annual Meeting and Convention, is quickly approaching! This year will be one for the books. After all, the one and only Earvin “Magic” Johnson will be there!