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BIG WIN FOR 'DON’T TAX TUESDAY'
updated 09/11/13 03:22 PM
5,000 Tweets; 8,000 Emails
Credit Union National Association's (CUNA) #DontTaxTuesday social media push on Sept. 10 was a big success, resulting in more than 5,000 tweets, 600 Facebook posts, 69,000 www.DontTaxMyCreditUnion.org page views, and 8,000 emails to lawmakers.

This social media initiative bumped the total number of hits to the www.DontTaxMyCreditUnion.org site to more than 1 million views since being launched in May, helped the campaign generate a total of 850,000 messages to Congress, and touched more than 3 million total social media users on Facebook and Twitter.

"This campaign was more successful than we could have anticipated," CUNA President and CEO Bill Cheney said. "The level of engagement we saw on Don't Tax Tuesday is a testament to the power of social media and to the dedication of credit union members, who value their credit unions so much that they actually want to stand together and advocate for protecting that value with lawmaker."

#DontTaxTuesday is the latest social media advocacy wave targeted at Capitol Hill to deliver the message "Don't Tax My Credit Union", that potentially exposed more than 1 million Twitter users to the campaign in a single day.

"We made so much noise that #DontTaxMyCU was at one point trending in the Midwest– that is, our campaign was among the most-tweeted topics on Twitter," Cheney said. "Coalition partners, think tanks, and others, including the Competitive Enterprise Institute and R Street, got into the act with tweets of their own."

 
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'BIG DATA' SPOTLIGHT: RISK OR REWARD updated 10/22/14 12:06 PM
Three Panelists Share Opinions
With Alessandro Acquisti as moderator, Wednesday’s audience was treated to a lively discussion—and a bit of back-and-forth debate—on the use of “big data” at credit unions and its ramifications.

SPEAKER DELVES INTO DATA PRIVACY updated 10/22/14 11:57 AM
The Credit Union Connection
As the Big Data Panel during REACH 2014 kicked off on Wednesday, it was apparent “big data” is everywhere and infiltrates all facets of our lives. But how much do consumers value their privacy, and what does it mean for credit unions?

SOCIAL CHARM: INGREDIENT FOR SUCCESS updated 10/22/14 07:59 AM
Chen Lizra at REACH
“Engagement” is one of the top buzz words circulating around REACH 2014—and TED speaker, business consultant, and author Chen Lizra shared some unique insights during the general session on Tuesday. Her buzz word: “social charm.”

INNOVATION PANEL SPURS TAKE-AWAYS updated 10/22/14 05:21 PM
Three CU Industry Perspectives
Attendees at REACH 2014 received a plethora of ideas from Tuesday’s innovation panel to take back to their credit unions—not the least of which included more interaction between employees and leaders, and free-flow of ideas from the bottom up.