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BIG WIN FOR 'DON’T TAX TUESDAY'
updated 09/11/13 03:22 PM
5,000 Tweets; 8,000 Emails
Credit Union National Association's (CUNA) #DontTaxTuesday social media push on Sept. 10 was a big success, resulting in more than 5,000 tweets, 600 Facebook posts, 69,000 www.DontTaxMyCreditUnion.org page views, and 8,000 emails to lawmakers.

This social media initiative bumped the total number of hits to the www.DontTaxMyCreditUnion.org site to more than 1 million views since being launched in May, helped the campaign generate a total of 850,000 messages to Congress, and touched more than 3 million total social media users on Facebook and Twitter.

"This campaign was more successful than we could have anticipated," CUNA President and CEO Bill Cheney said. "The level of engagement we saw on Don't Tax Tuesday is a testament to the power of social media and to the dedication of credit union members, who value their credit unions so much that they actually want to stand together and advocate for protecting that value with lawmaker."

#DontTaxTuesday is the latest social media advocacy wave targeted at Capitol Hill to deliver the message "Don't Tax My Credit Union", that potentially exposed more than 1 million Twitter users to the campaign in a single day.

"We made so much noise that #DontTaxMyCU was at one point trending in the Midwest– that is, our campaign was among the most-tweeted topics on Twitter," Cheney said. "Coalition partners, think tanks, and others, including the Competitive Enterprise Institute and R Street, got into the act with tweets of their own."

 
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NV LOAN GROWTH: PRE-RECESSION LEVELS updated 08/19/14 12:28 PM
California Lending Almost Doubles
Industry-wide loan growth at Nevada credit unions in the second quarter nearly hit levels unseen since the same period in 2005—a phenomenon mirroring a positive trend in California and across the nation.

REMOTE DEPOSIT CAPTURE FUNDAMENTALS updated 08/19/14 10:54 AM
Timing, Regs, and Risk Management
Remote deposit capture in home banking and mobile banking is quickly becoming a must-have feature. Although credit unions have many options for how to provide this service, questions abound regarding availability of funds and risk management.

CATALYST LOAN PROGRAM NEARS 50M updated 08/18/14 04:19 PM
California Credit Union Participation
Since its launch a few months ago, Catalyst Corporate FCU’s loan participation program has helped nearly two dozen credit unions—including California credit unions—sell and buy more than $46 million in loans.

CFPB LEADER HEARS OVERDRAFT CONCERNS updated 08/15/14 02:38 PM
Regulatory Issues Discussed
Minimizing the impact of current rules, pending proposals, and contemplated requirements were key themes of a meeting Wednesday between the Credit Union National Association (CUNA) and Consumer Financial Protection Bureau (CFPB).