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BIG WIN FOR 'DON’T TAX TUESDAY'
updated 09/11/13 03:22 PM
5,000 Tweets; 8,000 Emails
Credit Union National Association's (CUNA) #DontTaxTuesday social media push on Sept. 10 was a big success, resulting in more than 5,000 tweets, 600 Facebook posts, 69,000 www.DontTaxMyCreditUnion.org page views, and 8,000 emails to lawmakers.

This social media initiative bumped the total number of hits to the www.DontTaxMyCreditUnion.org site to more than 1 million views since being launched in May, helped the campaign generate a total of 850,000 messages to Congress, and touched more than 3 million total social media users on Facebook and Twitter.

"This campaign was more successful than we could have anticipated," CUNA President and CEO Bill Cheney said. "The level of engagement we saw on Don't Tax Tuesday is a testament to the power of social media and to the dedication of credit union members, who value their credit unions so much that they actually want to stand together and advocate for protecting that value with lawmaker."

#DontTaxTuesday is the latest social media advocacy wave targeted at Capitol Hill to deliver the message "Don't Tax My Credit Union", that potentially exposed more than 1 million Twitter users to the campaign in a single day.

"We made so much noise that #DontTaxMyCU was at one point trending in the Midwest– that is, our campaign was among the most-tweeted topics on Twitter," Cheney said. "Coalition partners, think tanks, and others, including the Competitive Enterprise Institute and R Street, got into the act with tweets of their own."

 
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EXPERTS GIVE ADVICE TO CREDIT UNIONS updated 09/18/14 11:26 AM
Your Problem: Solved
Risk-based pricing (compliance), creating an operational plan (strategic planning), and making a solid value proposition (marketing) are all highlighted within the latest “Problem? Solved!” column in Credit Union Digest.

GOV. BROWN SIGNS AB 2293 INTO LAW updated 09/18/14 05:06 PM
Relieves CUs of Collateral Burden
California Gov. Jerry Brown signed legislation today mandating baseline insurance requirements for Transportation Network Companies (TNCs)—a move that will help credit unions burdened by a significant reduction in collateral value when accidents occur to these companies’ drivers.

SEPTEMBER: NAT'L PREPAREDNESS MONTH updated 09/17/14 09:13 AM
CO-OP Reminds CUs to Be Ready
The magnitude 6.1 earthquake that struck Napa, CA on Aug. 24 serves as a reminder for vigilant disaster preparedness, as members depend on their credit unions more than ever in times of emergency.

ARTICLES CALL ON LAWMAKERS TO ACT updated 09/15/14 02:07 PM
Data Breaches in Focus
Various opinion articles defending the credit union movement’s stance on data breaches were published in five regional and community newspapers across California and Nevada within the past week as the latest data theft incident at national retailer Home Depot continues to be critiqued in the media spotlight.