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BIG WIN FOR 'DON’T TAX TUESDAY'
updated 09/11/13 03:22 PM
5,000 Tweets; 8,000 Emails
Credit Union National Association's (CUNA) #DontTaxTuesday social media push on Sept. 10 was a big success, resulting in more than 5,000 tweets, 600 Facebook posts, 69,000 www.DontTaxMyCreditUnion.org page views, and 8,000 emails to lawmakers.

This social media initiative bumped the total number of hits to the www.DontTaxMyCreditUnion.org site to more than 1 million views since being launched in May, helped the campaign generate a total of 850,000 messages to Congress, and touched more than 3 million total social media users on Facebook and Twitter.

"This campaign was more successful than we could have anticipated," CUNA President and CEO Bill Cheney said. "The level of engagement we saw on Don't Tax Tuesday is a testament to the power of social media and to the dedication of credit union members, who value their credit unions so much that they actually want to stand together and advocate for protecting that value with lawmaker."

#DontTaxTuesday is the latest social media advocacy wave targeted at Capitol Hill to deliver the message "Don't Tax My Credit Union", that potentially exposed more than 1 million Twitter users to the campaign in a single day.

"We made so much noise that #DontTaxMyCU was at one point trending in the Midwest– that is, our campaign was among the most-tweeted topics on Twitter," Cheney said. "Coalition partners, think tanks, and others, including the Competitive Enterprise Institute and R Street, got into the act with tweets of their own."

 
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THE HOME EQUITY OPPORTUNITY IS BACK updated 09/29/14 11:10 AM
However, 1st Mortgage Originations Drop
Even as total real estate loans for California credit unions in the second quarter of this year matched the all-time high in late 2008, it’s a different story for the “other real estate loans” category—primarily home equity loans, which are off by 38 percent.

2014 CU STAFF COMPENSATION SURVEY updated 09/29/14 10:16 AM
Now Available—Order Yours Today
As the economy continues to push forward, credit unions need a trusted employee compensation rulebook they can consult.

PROACTIVE WAYS TO BUILD CU CHAMPIONS updated 09/29/14 10:02 AM
Building Relationships is Vital
Credit union leaders passionate about political advocacy recently met with candidates throughout California and Nevada to show the industry’s support of their campaigns, including Rep. Tony Cardenas, D-CA, Brian Sandoval, governor of Nevada, and Pat Bates, candidate for California State Senate District 36 and current fifth district county supervisor for Orange County.

SUCCESSION PLANNING: CRITICAL AREAS updated 09/29/14 09:37 AM
Meet Your CU’s Needs
What is succession planning? And is there a regulation requiring credit unions to have a succession plan in place?