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Relevant Information—For You, By You
L-R: Hank Barrett, CEO of Valley First CU; Robin Lentz, CEO of Cabrillo CU; and Jeff Napper, CEO of LBS Financial CU

updated 10/03/13 09:07 AM
Rekindled Optimism Shines Forward
With the California and Nevada Credit Union Leagues' 2013 Annual Meeting and Convention right around the corner, three CEOs have stepped up to share how their credit unions are modeling the concept of “reach up, reach out, reach deep” to create meaningful and lasting relationships with members.

Their individual stories uncover an age-old principle within the credit union movement—when you put members first, everyone succeeds.

Click here to learn more about REACH, the Leagues' 2013 Annual Meeting and Convention, and to register!

Valley First CU
CEO: Hank Barrett
Assets: $500 million
Members: 64,000
Headquarters: Modesto, CA

In His Own Words...
We’re reaching out by looking at our relationship with members and whether we’re both benefiting from that relationship. We’re examining how our ties with them can be more beneficial without being a financial burden on us.
We’re also trying to educate them about the self-sufficiency of using internet and mobile banking. We want to move them to a place that’s more advantageous for both of us since we’ll be establishing more electronic delivery points in the future.
Overall, we want to do what’s fair. We attempt to educate them so they won’t get hammered with big fees. We want to work with them. If we see that they’re having a tough time, we assist in getting them to a better place.
We reach deep by being very intertwined in our communities. We’re active in fundraisers, nonprofit organizations, and some major groups on a regular basis. We’re part of the community, so we give back to the community.
We’re reaching up by watching what other credit unions are doing and talking to them. We don’t think we know everything. We are not reinventing the wheel, but instead we’re learning from where others have gone before us.
Our credit union also reaches up by being engaged in the political arena. We can’t just talk to credit union-friendly candidates only during the campaign season—we have to be there the entire way and build relationships. We must represent our members’ interests by standing together politically.

Cabrillo CU
CEO: Robin Lentz
Assets: $195 million
Members: 24,000
Headquarters: San Diego, CA

In Her Own Words...
Our credit union is trying to reach up, out, and deep through the decisions we make every day at work. Although our field of membership has expanded over the years, we have never forgotten our roots. We’ve had a strong relationship with the U.S. Border Patrol since we were chartered in 1955 to serve them.
As a result of this, their employees call on us when they need a variety of services, including Fallen Agent Memorial Accounts—an account set up for donations to help those affected when a border patrol agent is killed in the line of duty. We are also involved in the patrol’s “musters” and other events, and are at their disposal for any special needs they may have.
Understanding our members’ specific needs has helped us develop products and programs. More recently, we introduced the Sequestration Advance Loan in response to the impact from the federal government’s budget sequestration. This loan is interest-free for 60 days, advances up to $2,500, and can be repaid over 24 months. More than 800 members took advantage of it within the first two weeks.
We also offer “early Friday paydays,” payroll advance loans, advances for DMV fees, and a program on auto loans where we pay members $50 if we can’t meet or beat an interest rate offered by a competitor.
One time a border patrol agent was wrongly accused of beating up an illegal immigrant. He was fired and faced criminal charges. He came to us for help with his loans, and we were able to work with him while he was on trial.
In the end, he was exonerated and reinstated with the Border Patrol. He was so grateful we worked with him during that terrible time that he brought his entire family in to personally thank our collection employees. We were the only creditor that helped him.

LBS Financial CU
CEO: Jeff Napper
Assets: $1 billion
Members: 113,000
Headquarters: Long Beach, CA

In His Own Words...
We’re focusing on making a difference in the lives of our members by building trust and showing compassion for their individual financial situations. We believe that trust, compassion, and our employees are the key ingredients to building lasting and unique relationships.
Handling money requires us to build confidence with our members. If change occurs frequently at the employee level, members develop a sense of distrust.
Fortunately, our employee turnover rate remains very low. We want to offer a unique “stick and stay” workplace culture for employees so that they can develop a long-lasting bond with members. If there’s frequent employee turnover, it becomes impossible for these relationships to form. We put a lot of attention toward caring for employees so they will exhibit that same compassion to our members.
We track our success by reaching out to members randomly each week to find out how they feel about their credit union, and we review reasons for account closures. We also recently implemented a member feedback tool that disseminates information from our call center and branches immediately to key staff for follow-up purposes.
We’re reaching up by looking at the bigger picture and deepening relationships, reaching out by listening to our members’ opinions, and reaching deep through compassion.

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NCUA's Charter and FOM Proposal
The California and Nevada Credit Union Leagues will be working with its congressional delegation from both states to enlist support for the National Credit Union Administration’s (NCUA) proposed rule on chartering and fields of membership.

NEVADA'S MOMENT IN THE SUN updated 11/24/15 08:17 AM
Local CU vs. Bank Footprint
Nevada credit unions could be on track to surpassing every other state as the No. 1 loan originator in the industry during the past quarter compared to a year ago—a trend that speaks of the deep, years-long financial rebuilding process taking place for residents living in one of the hardest hit regions during and after the Great Recession.

CUs Encouraged to Comment
At the National Credit Union Administration’s (NCUA) board meeting this morning, the board issued a field of membership (FOM) proposal for comment. The California and Nevada Credit Union Leagues will carefully review the proposal and provide members with more information it the near future. Member credit unions are encouraged to consider and comment on the proposal, including support of positive changes and thoughts on how it can be further improved. Comments will be accepted for 60 days after the proposal is published in the Federal Register.

SCE FCU Becomes First in CA
The California and Nevada Credit Union Leagues have announced a partnership with the National Federation of Community Development Credit Unions to help interested credit unions in both states become designated as “Juntos Avanzamos” (Together We Advance) organizations.

NCUA OPEN FORUM: 'LICU' DESIGNATIONS updated 11/16/15 02:25 PM
Upcoming FOM Considerations
At the National Credit Union Administration’s (NCUA) open forum on Oct. 30, a representative from the California and Nevada Credit Union Leagues asked for clarification on how and when the NCUA reviews low-income credit union designations.

AGENDA: BILLS TO KEEP CFPB IN CHECK updated 11/16/15 02:20 PM
House Lawmakers Return
On the House agenda for consideration in the coming days are two bills the California and Nevada Credit Union Leagues and the Credit Union National Association (CUNA) support as a means toward keeping the Consumer Financial Protection Bureau (CFPB) in check.

Ten Different Credit Unions Represented
As reported earlier in the Leagues' Advocacy Blog, credit union leaders met today with Rep. Linda Sanchez.

Summary of Rule's Framework
Credit union managers, staff, and boards can learn more about the National Credit Union Administration’s (NCUA) risk- based capital rule and what to expect during its three-year implementation period in a new video recently released by the agency.

Nevada CU CEO Testifies at Hearing updated 11/09/15 12:23 PM
Regulations Facing CUs Discussed
The House Committee on Small Businesses held a subcommittee field hearing this afternoon in North Las Vegas. Representative Cresent Hardy (R-N.Las Vegas) as Chairman of the Subcommittee on Oversight, Investigation and Regulation invited Robin Simmers, CEO of Pahranagat Valley Federal Credit Union of Nevada to testify on the topic of overburdening regulations facing credit unions as both a financial institution and small business. In her testimony, Simmers raised several continual concerns addressing small and rural credit unions such as BSA compliance, one-size fits all rules in CFPB regulation, and examinations of smaller credit unions. A link to her written testimony (available in the days ahead) and details on the hearing can be found here.

LEAGUE PAC ACTIVITIES AT 'REACH' updated 11/09/15 12:09 PM
Golf Tourney; CU Leaders Honored
In addition to the array of speakers, REACH 2015 also featured a sold-out PAC Golf Tournament and credit union leaders and vendors being honored for their contributions to political advocacy.

NCUA's MCWATTERS, METSGER AT 'REACH' updated 11/09/15 11:16 AM
Board Members Discuss Topics
REACH 2015 attendees were treated to visits by both National Credit Union Administration (NCUA) Board Member Mark McWatters and Vice Chairman Rick Metsger during the conference. Below are some highlights.

Impart Insightful Perspectives
Last week’s REACH 2015 featured an array of inspirational speakers who gave attendees ready-to-implement tactics and ideas to recharge their credit unions and rethink what’s possible.

APRIL RINNE: THE 'SHARING ECONOMY' updated 11/06/15 11:45 AM
Potential for Credit Unions
April Rinne—advisor on the “sharing economy” and young global leader for the World Economic Forum—brought the “REACH” conference to a close Friday by defining the sharing economy and exposing credit unions to how this growing sector of the world is making a fundamental paradigm shift in consumers and workers relating to each other.

Managing Energy, not Time, is Key
Stacey Sullivan, performance coach with Johnson & Johnson’s Human Performance Institute, left “REACH” conference attendees with some insightful parting words in the second-half of Friday morning’s general session.

DAVE LOGAN: KNOW WHAT NOT TO CHANGE updated 11/06/15 11:13 AM
5 Stages Professionals Work In
Dave Logan, president of CultureSync, challenged attendees on the last day of the “REACH” convention to never change “things that always must stay the same—because they ground us and tell us who we are.”

Plus, REACH Innovation Group
Two significant innovation-centered segments during Thursday afternoon’s general session at “REACH” had audience members searching for how they could implement new concepts at their credit union.

CU LEADERS AWARDED: 'PAC' ADVOCACY updated 11/05/15 12:34 PM
California and Nevada Advocates
The California and Nevada Credit Union Leagues honored recipients of its annual PAC Awards (Political Action Committee) on stage during “REACH” on Thursday afternoon, paying tribute to the hard-working efforts of political advocacy.

NCUA'S MCWATTERS VISITS 'REACH' updated 11/05/15 12:32 PM
Advocates Better NCUA Communication
National Credit Union Administration (NCUA) Board Member Mark McWatters stopped by the California and Nevada Credit Union Leagues’ annual conference, “REACH,” to address credit union executives and board members regarding his agenda and the agency’s plans toward the end of the year.

Pierce, Rutkowski, and Suber
Three outstanding innovators and thinkers took to the stage during Thursday morning’s general session at “REACH,” opening credit union leaders’ eyes to the possibilities of what role that crypto-currency, digital disruption, the “access economy,” and peer-to-peer lending might play in the industry.

For Their Service and More
Six credit union leaders from California and Nevada were honored at a private reception and on stage during Thursday’s general session of “REACH” with the California and Nevada Credit Union Leagues’ annual “League Awards.”

'Invent' to Impact Community
Pablos Holman challenged Wednesday afternoon’s “REACH” audience during opening general session to “think about providing consumers what others can’t” and “what our relationship will be with change and disruption now and in the future.”

NCUA'S RICK METSGER AT 'REACH' updated 11/04/15 11:58 AM
Discusses MBL and FOM
National Credit Union Administration (NCUA) Board Member Rick Metsger visited a credit union volunteer reception and executive reception during this year’s “REACH” conference to foster the relationship credit unions have with their federal regulator.

SHAPIRO RECEPTION: HUB FOR SMALL CUs updated 11/04/15 11:56 AM
Leaders Look Back, and Forward
CEOs and other leaders from small credit unions—often cited the backbone and soul of the credit union industry—gathered at a special annual reception during “REACH” on Wednesday afternoon to honor how far they’ve come within their collaborative efforts, as well as take a peak into the future.

'REACH' Attendees Participate
More than two dozen “REACH” attendees headed over to the Children’s Miracle Network (CMN) diaper project, where they put together diaper pins that were “premature” baby size—a remembrance of just how small a life can struggle with illness or disease.