(please click ad for more information)

Current News

Relevant Information—For You, By You
L-R: Hank Barrett, CEO of Valley First CU; Robin Lentz, CEO of Cabrillo CU; and Jeff Napper, CEO of LBS Financial CU

'REACH': THREE CA CEOs SPEAK OUT
updated 10/03/13 09:07 AM
Rekindled Optimism Shines Forward
With the California and Nevada Credit Union Leagues' 2013 Annual Meeting and Convention right around the corner, three CEOs have stepped up to share how their credit unions are modeling the concept of “reach up, reach out, reach deep” to create meaningful and lasting relationships with members.

Their individual stories uncover an age-old principle within the credit union movement—when you put members first, everyone succeeds.

Click here to learn more about REACH, the Leagues' 2013 Annual Meeting and Convention, and to register!

Valley First CU
CEO: Hank Barrett
Assets: $500 million
Members: 64,000
Headquarters: Modesto, CA

In His Own Words...
We’re reaching out by looking at our relationship with members and whether we’re both benefiting from that relationship. We’re examining how our ties with them can be more beneficial without being a financial burden on us.
We’re also trying to educate them about the self-sufficiency of using internet and mobile banking. We want to move them to a place that’s more advantageous for both of us since we’ll be establishing more electronic delivery points in the future.
Overall, we want to do what’s fair. We attempt to educate them so they won’t get hammered with big fees. We want to work with them. If we see that they’re having a tough time, we assist in getting them to a better place.
We reach deep by being very intertwined in our communities. We’re active in fundraisers, nonprofit organizations, and some major groups on a regular basis. We’re part of the community, so we give back to the community.
We’re reaching up by watching what other credit unions are doing and talking to them. We don’t think we know everything. We are not reinventing the wheel, but instead we’re learning from where others have gone before us.
Our credit union also reaches up by being engaged in the political arena. We can’t just talk to credit union-friendly candidates only during the campaign season—we have to be there the entire way and build relationships. We must represent our members’ interests by standing together politically.

Cabrillo CU
CEO: Robin Lentz
Assets: $195 million
Members: 24,000
Headquarters: San Diego, CA

In Her Own Words...
Our credit union is trying to reach up, out, and deep through the decisions we make every day at work. Although our field of membership has expanded over the years, we have never forgotten our roots. We’ve had a strong relationship with the U.S. Border Patrol since we were chartered in 1955 to serve them.
As a result of this, their employees call on us when they need a variety of services, including Fallen Agent Memorial Accounts—an account set up for donations to help those affected when a border patrol agent is killed in the line of duty. We are also involved in the patrol’s “musters” and other events, and are at their disposal for any special needs they may have.
Understanding our members’ specific needs has helped us develop products and programs. More recently, we introduced the Sequestration Advance Loan in response to the impact from the federal government’s budget sequestration. This loan is interest-free for 60 days, advances up to $2,500, and can be repaid over 24 months. More than 800 members took advantage of it within the first two weeks.
We also offer “early Friday paydays,” payroll advance loans, advances for DMV fees, and a program on auto loans where we pay members $50 if we can’t meet or beat an interest rate offered by a competitor.
One time a border patrol agent was wrongly accused of beating up an illegal immigrant. He was fired and faced criminal charges. He came to us for help with his loans, and we were able to work with him while he was on trial.
In the end, he was exonerated and reinstated with the Border Patrol. He was so grateful we worked with him during that terrible time that he brought his entire family in to personally thank our collection employees. We were the only creditor that helped him.

LBS Financial CU
CEO: Jeff Napper
Assets: $1 billion
Members: 113,000
Headquarters: Long Beach, CA

In His Own Words...
We’re focusing on making a difference in the lives of our members by building trust and showing compassion for their individual financial situations. We believe that trust, compassion, and our employees are the key ingredients to building lasting and unique relationships.
Handling money requires us to build confidence with our members. If change occurs frequently at the employee level, members develop a sense of distrust.
Fortunately, our employee turnover rate remains very low. We want to offer a unique “stick and stay” workplace culture for employees so that they can develop a long-lasting bond with members. If there’s frequent employee turnover, it becomes impossible for these relationships to form. We put a lot of attention toward caring for employees so they will exhibit that same compassion to our members.
We track our success by reaching out to members randomly each week to find out how they feel about their credit union, and we review reasons for account closures. We also recently implemented a member feedback tool that disseminates information from our call center and branches immediately to key staff for follow-up purposes.
We’re reaching up by looking at the bigger picture and deepening relationships, reaching out by listening to our members’ opinions, and reaching deep through compassion.

 
print   email   share   share   share

Target/MC Settlement Fails updated 05/22/15 10:16 AM
Target/MC Settlement Fails
Target's $19 million proposed settlement with MasterCard failed to receive the required 90% participation rate from issuers, meaning the settlement will not happen, according to an announcement from MasterCard and one of the attorneys representing five card issuers fighting the settlement.

CU Direct Acquires Intuvo updated 05/22/15 10:02 AM
CU Direct-Intuvo Deal Reaches for 'Holy Grail' of Indirect Lending
The oft-repeated complaint by credit unions that members brought in through indirect auto loans are difficult to make "real" members has been addressed by CU Direct's purchase of Intuvo, a marketing automation software company.

CUES Next Top CU Exec Challenge updated 05/20/15 09:45 AM
Nominate a Standout Future Leader for the 2015 CUES Next Top Credit Union Exec Challenge
The industry’s first competition recognizing the incredible young credit union leaders is back for year number six! The search is on for the 2015 CUES Next Top Credit Union Exec. This program for the industry’s future leaders is powered by Currency and in partnership with DDJ Myers.

LEAGUES AND CONGRESS SEEK CLARITY updated 05/19/15 09:17 AM
Identifying Merchants After a Breach
California and Nevada Credit Union Leagues President and CEO Diana Dykstra has written to the general counsels of Visa and MasterCard seeking official guidance as to whether credit unions can identify a merchant responsible for a data breach.

NCUA'S REVIEW: YOUR VOICE MATTERS updated 05/19/15 07:59 AM
Comments on Regulations Needed
Do you want to change a credit union regulation? Then let your voice be heard.

WHAT LENDING GROWTH REVEALS ABOUT CA updated 05/19/15 07:48 AM
'Millennials' and The New Car Market
So what’s driving credit union lending in California? For starters, try those shiny new sedans and pick-up trucks cruising the streets by the likes of young adults in their late teenage years, 20s, and early 30s.

Toolkit to Address Medical Debt updated 05/18/15 12:08 PM
The National Credit Union Foundation Releases Medical Debt Toolkit for Members
Credit unions looking for information and tools to help members with medical debt now have an added aid, a Medical Debt Toolkit, recently released from the National Credit Union Foundation (the Foundation).

CMG, AACUL AGREEMENT REACHED updated 05/14/15 11:26 AM
Agreement Balances Strong Financial Support for Leagues While Enabling Insurer to Invest for Policyholder Benefit
CUNA Mutual Group and state credit union leagues, represented by the American Association of Credit Union Leagues (AACUL) Executive Board, have agreed in principle to a new three year $64 million marketing agreement. The agreement, effective Jan. 1, 2016, will help ensure credit unions have a strong local voice to advocate on their behalf.

GROSSE, OPP, ORAM ON CO-OP BOARD updated 05/13/15 11:58 AM
Coast-to-Coast Represented on CO-OP Board
Three new members, located in New York, Idaho and California, were elected to the Board of Directors of CO-OP Financial Services during its Annual Shareholders meeting held on May 7.

CU PROFESSIONALS CUDEs CERTIFIED updated 05/13/15 10:16 AM
Foundation’s CU Philosophy Training
Marina Miller and Shannon Workman of California based SchoolsFirst FCU were two of 47 credit union professionals, one of the largest classes yet, to become Credit Union Development Educators (CUDEs) after being guided by dedicated program facilitators and mentors through the intensive Credit Union Development Education (DE) Training from the National Credit Union Foundation (the Foundation). The Spring 2015 DE graduating class included credit union movement representatives from across the U.S, as well as a representative from Trinidad and Tobago. The Spring DE training was held April 29-May 6, 2015 at the Lowell Center on the University of Wisconsin campus in Madison, WI.

CA CUs RANK HIGH IN RECENT STUDIES updated 05/12/15 08:20 AM
Financial Health, Debt Quality, Performance
When compared to their counterparts across the United States, a handful of California credit unions in all asset categories are gaining notable strength in financial health, debt quality, and performance as 2015 shifts into spring.

LEAGUE SUPPORTS DATA SECURITY BILL updated 05/12/15 08:18 AM
Tougher State Standards on Retailers
The California Credit Union League has announced its support for Assembly Bill 83 (AB 83) by Assemblyman Mike Gatto (D-Glendale), which would require businesses to enhance data security standards to protect consumers’ personal information using “reasonable security procedures and practices.”

CEO: CUs AND THRIVING IN 'THE SHIFT' updated 05/12/15 02:06 PM
Discusses Industry's Preparation for Change
Can credit unions distinguish between a “temporary disruption” and “fundamental change?”

CUS MEET WITH SPEAKER ATKINS updated 05/11/15 08:42 AM
Talks Financial Literacy and More
Today, credit union leaders met with Assembly Speaker Toni Atkins (D-San Diego). The first San Diegan to serve as assembly speaker, Atkins represents assembly district 78, which includes the Southern half of coastal San Diego County encompassing Solana Beach, Del Mar, Coronado, and Imperial Beach with 88 percent of the district’s voters residing in the city of San Diego.

THINK 15 RAISES $100K FOR CMN updated 05/08/15 10:39 AM
CMN Receives Large Donation
A total of $100,000 was raised in donations to Children’s Miracle Network Hospitals (CMN) at the THINK 15 Conference held May 5-8 in Colorado Springs, CO., sponsored by CO-OP Financial Services.

CUNA: CUs WANT ADVOCACY, CHOICE updated 05/06/15 11:04 AM
System Structure and Governance Questioned
Preliminary findings of the Credit Union National Association’s (CUNA) System Structure and Governance Task Force show that credit unions want better advocacy and more choice from their trade association.

ROYCE ON MBL: 'FAR FROM OVER' updated 05/04/15 12:38 PM
Asks for Members to Contact Congress
Rep. Ed Royce, R-CA, communicated to credit union leaders on Monday regarding ongoing efforts to raise the member business lending (MBL) cap, as well as his parity legislation to re-categorize non-owner occupied residences as residential real-estate loans (H.R. 1422).

THE MILITARY LENDING ACT AND CUs updated 05/04/15 04:04 PM
Congress Attempts to Assist
Last week the House Armed Services Committee considered and passed the National Defense Authorization Act (NDAA) of 2015. For credit unions, the section pertaining to the Military Lending Act was of considerable importance.

AMENDED COMMON BOND RULE PASSED updated 04/30/15 02:46 PM
NCUA Votes 2-1
Today, the National Credit Union Administration (NCUA) approved a rule that would limit credit unions' use of associational common bonds to add to fields of membership (FOM).

DATA BREACH BILL: CAMPAIGN LAUNCHES updated 04/28/15 09:50 AM
Twitter, Facebook, and Email
More than 30,000 credit union members received an actionable email alert through the California and Nevada Credit Union Leagues’ Connect For The Cause program this week regarding Senate Bill 961, the Data Security Act of 2015.

NCUA AGENDA: ASSOC. COMMON BONDS updated 04/28/15 09:01 AM
RBC2 Comment Letter Update
The National Credit Union Administration (NCUA) board will consider a final rule on field of membership (FOM) and associational common bonds at the upcoming April 30 board meeting.

ELLIOT EISENBERG ADDED TO CONFERENCE updated 04/28/15 03:36 PM
'Accelerating Success' This Week
Interpreting the meaning of variable economic indicators can be difficult, but economist Elliot Eisenberg offers irrefutable proof the economy is improving: In 2014, the tooth fairy left an average of $4.36 per lost tooth, a whopping 25 percent increase over 2013. Eisenberg, who specializes in making the minutia of economics fun, is among the speakers at Catalyst Corporate’s upcoming Accelerating Success Conference, set for April 30-May 1 at Caesars Palace in Las Vegas.

NCUA TESTIFIES ON REG. BURDENS updated 04/24/15 02:31 PM
House Financial Services Committee
National Credit Union Administration (NCUA) Director of the Office of Examination and Insurance Larry Fazio testified yesterday before the House Committee on Financial Services along with other U.S. banking regulators. Topics covered include the 2nd version of the risk-based capital rule and access to industry interactions. In addition there were considerable conversations about how to protect smaller financial institutions from regulation intended for large Wall Street banks.

CUs CELEBRATE EARTH DAY updated 04/22/15 12:51 PM
Tree Donations and More
Today is Earth Day and credit unions across the country are helping make a difference.