|L-R: Hank Barrett, CEO of Valley First CU; Robin Lentz, CEO of Cabrillo CU; and Jeff Napper, CEO of LBS Financial CU|
'REACH': THREE CA CEOs SPEAK OUT
updated 10/03/13 09:07 AM
Rekindled Optimism Shines Forward
With the California and Nevada Credit Union Leagues' 2013 Annual Meeting and Convention right around the corner, three CEOs have stepped up to share how their credit unions are modeling the concept of “reach up, reach out, reach deep” to create meaningful and lasting relationships with members.
Their individual stories uncover an age-old principle within the credit union movement—when you put members first, everyone succeeds.
Valley First CU
CEO: Hank Barrett
Assets: $500 million
Headquarters: Modesto, CA
In His Own Words...
We’re reaching out by looking at our relationship with members and whether we’re both benefiting from that relationship. We’re examining how our ties with them can be more beneficial without being a financial burden on us.
We’re also trying to educate them about the self-sufficiency of using internet and mobile banking. We want to move them to a place that’s more advantageous for both of us since we’ll be establishing more electronic delivery points in the future.
Overall, we want to do what’s fair. We attempt to educate them so they won’t get hammered with big fees. We want to work with them. If we see that they’re having a tough time, we assist in getting them to a better place.
We reach deep by being very intertwined in our communities. We’re active in fundraisers, nonprofit organizations, and some major groups on a regular basis. We’re part of the community, so we give back to the community.
We’re reaching up by watching what other credit unions are doing and talking to them. We don’t think we know everything. We are not reinventing the wheel, but instead we’re learning from where others have gone before us.
Our credit union also reaches up by being engaged in the political arena. We can’t just talk to credit union-friendly candidates only during the campaign season—we have to be there the entire way and build relationships. We must represent our members’ interests by standing together politically.
CEO: Robin Lentz
Assets: $195 million
Headquarters: San Diego, CA
In Her Own Words...
Our credit union is trying to reach up, out, and deep through the decisions we make every day at work. Although our field of membership has expanded over the years, we have never forgotten our roots. We’ve had a strong relationship with the U.S. Border Patrol since we were chartered in 1955 to serve them.
As a result of this, their employees call on us when they need a variety of services, including Fallen Agent Memorial Accounts—an account set up for donations to help those affected when a border patrol agent is killed in the line of duty. We are also involved in the patrol’s “musters” and other events, and are at their disposal for any special needs they may have.
Understanding our members’ specific needs has helped us develop products and programs. More recently, we introduced the Sequestration Advance Loan in response to the impact from the federal government’s budget sequestration. This loan is interest-free for 60 days, advances up to $2,500, and can be repaid over 24 months. More than 800 members took advantage of it within the first two weeks.
We also offer “early Friday paydays,” payroll advance loans, advances for DMV fees, and a program on auto loans where we pay members $50 if we can’t meet or beat an interest rate offered by a competitor.
One time a border patrol agent was wrongly accused of beating up an illegal immigrant. He was fired and faced criminal charges. He came to us for help with his loans, and we were able to work with him while he was on trial.
In the end, he was exonerated and reinstated with the Border Patrol. He was so grateful we worked with him during that terrible time that he brought his entire family in to personally thank our collection employees. We were the only creditor that helped him.
LBS Financial CU
CEO: Jeff Napper
Assets: $1 billion
Headquarters: Long Beach, CA
In His Own Words...
We’re focusing on making a difference in the lives of our members by building trust and showing compassion for their individual financial situations. We believe that trust, compassion, and our employees are the key ingredients to building lasting and unique relationships.
Handling money requires us to build confidence with our members. If change occurs frequently at the employee level, members develop a sense of distrust.
Fortunately, our employee turnover rate remains very low. We want to offer a unique “stick and stay” workplace culture for employees so that they can develop a long-lasting bond with members. If there’s frequent employee turnover, it becomes impossible for these relationships to form. We put a lot of attention toward caring for employees so they will exhibit that same compassion to our members.
We track our success by reaching out to members randomly each week to find out how they feel about their credit union, and we review reasons for account closures. We also recently implemented a member feedback tool that disseminates information from our call center and branches immediately to key staff for follow-up purposes.
We’re reaching up by looking at the bigger picture and deepening relationships, reaching out by listening to our members’ opinions, and reaching deep through compassion.
THE MILITARY LENDING ACT AND CUs updated
05/04/15 04:04 PM
Congress Attempts to Assist
Last week the House Armed Services Committee considered and passed the National Defense Authorization Act (NDAA) of 2015. For credit unions, the section pertaining to the Military Lending Act was of considerable importance.
AMENDED COMMON BOND RULE PASSED updated
04/30/15 02:46 PM
NCUA Votes 2-1
Today, the National Credit Union Administration (NCUA) approved a rule that would limit credit unions' use of associational common bonds to add to fields of membership (FOM).
DATA BREACH BILL: CAMPAIGN LAUNCHES updated
04/28/15 09:50 AM
Twitter, Facebook, and Email
More than 30,000 credit union members received an actionable email alert through the California and Nevada Credit Union Leagues’ Connect For The Cause program this week regarding Senate Bill 961, the Data Security Act of 2015.
NCUA AGENDA: ASSOC. COMMON BONDS updated
04/28/15 09:01 AM
RBC2 Comment Letter Update
The National Credit Union Administration (NCUA) board will consider a final rule on field of membership (FOM) and associational common bonds at the upcoming April 30 board meeting.
ELLIOT EISENBERG ADDED TO CONFERENCE updated
04/28/15 03:36 PM
'Accelerating Success' This Week
Interpreting the meaning of variable economic indicators can be difficult, but economist Elliot Eisenberg offers irrefutable proof the economy is improving: In 2014, the tooth fairy left an average of $4.36 per lost tooth, a whopping 25 percent increase over 2013. Eisenberg, who specializes in making the minutia of economics fun, is among the speakers at Catalyst Corporate’s upcoming Accelerating Success Conference, set for April 30-May 1 at Caesars Palace in Las Vegas.
NCUA TESTIFIES ON REG. BURDENS updated
04/24/15 02:31 PM
House Financial Services Committee
National Credit Union Administration (NCUA) Director of the Office of Examination and Insurance Larry Fazio testified yesterday before the House Committee on Financial Services along with other U.S. banking regulators. Topics covered include the 2nd version of the risk-based capital rule and access to industry interactions. In addition there were considerable conversations about how to protect smaller financial institutions from regulation intended for large Wall Street banks.
SAN GABRIEL VALLEY ECON. OUTLOOK updated
04/22/15 02:33 PM
What You Missed
The California Credit Union League attended the San Gabriel Valley Economic Outlook event on April 21 and share gained insights with its members.
CUNA JOINS HOME DEPOT LAWSUIT updated
04/16/15 03:30 PM
Association Rallies with CUs
The Credit Union National Association (CUNA) has joined forces with the California and Nevada Credit Union Leagues, credit unions, and other financial institutions as a plaintiff in a class action lawsuit against the Home Depot.
SUCCESS AT ‘SACTOWN’ AND GRR updated
04/16/15 02:46 PM
April 12-14 in Sacramento
The annual Credit Union SacTown Ten-Mile Run and the California Government Relations Rally (GRR) were huge successes. Hundreds of credit union leaders, professionals, and volunteers convened in Sacramento to participate in these consecutive events on April 12-14. Collectively, our efforts will help change lives and make a positive impact on the movement.
SOCIAL MEDIA TIPS FOR TAX DAY updated
04/15/15 12:06 PM
CU Members Paid $1.2T in Taxes in 2014
Today is tax day! Nearly 102 million credit union member owners paid $1.2 trillion in taxes in 2014. In California alone, 9.9 million members paid $127 billion in taxes, while in Nevada 330,000 members paid $3.9 billion in taxes.
‘SACTOWN 10’ TROPHY AWARDED updated
04/15/15 01:32 PM
Rep. Ken Cooley Claims Prize
Following a legislative meeting during the California Government Relations Rally on April 14, League members presented Assemblyman Ken Cooley (D-Rancho Cordova) with this year's Legislative Team Traveling trophy. The trophy is awarded to the legislative team with the best combined run time in the Credit Union SacTown Ten-Mile Run’s five-mile team run.
JAN OWEN: STATE CUs STRONG, GROWING updated
04/14/15 10:29 AM
Mentions Joint Exams, Advisory Board Seat
The health of state-chartered credit unions in California is strong, with the average net worth ratio at 11.2 percent, according to Jan Owen, commissioner for the California Department of Business Oversight (DBO). She spoke at the California Credit Union League’s 2015 Government Relations Rally (GRR) on Tuesday morning.
POLITICAL ARENA SHAPES CU ADVOCACY updated
04/14/15 09:48 AM
Jim Brulte Addresses GRR Attendees
California Republican Party Chairman Jim Brulte helped kick off the California Credit Union League's 2015 Government Relations Rally on Monday afternoon, giving attendees a taste of how the state and federal political environments have evolved over the past few decades, and what it means for credit union leaders when they visit state legislators.
CFPB—WHAT DID YOU SAY? updated
04/14/15 02:17 PM
Consumers To Share Complaint Stories
In July 2014, the Consumer Financial Protection Bureau (CFPB) proposed a policy that would allow consumers to publicly share their stories when they submit complaints to the bureau. Recently, the CFPB has now finalized its consumer narrative policy.
'SACTOWN' RAISES NEARLY 200K FOR CMN updated
04/13/15 04:59 PM
Benefits Children’s Hospitals in CA, NV
The fourth annual Credit Union SacTown Ten-Mile Run—which took place Sunday in downtown Sacramento—raised more than $195,000 for Children’s Miracle Network Hospitals (CMN) in California and Nevada.
PRIVATELY-INSURED CUS JOIN FHLB updated
04/13/15 03:21 PM
House Passes H.R. 299
The House passed the Capital Access for Community Financial Institutions Act of 2015 (H.R. 299), a bill that would allow privately-insured credit unions to join the Federal Home Loan Bank (FHLB) program. According to Rep. Steve Stivers (R-Ohio), the bill would give 1.2 million credit union members greater access to credit.
‘SACTOWN 10’ RAISES $200K SO FAR updated
04/10/15 11:23 AM
Race is April 12, 2015
The credit union community will be out in force for the first of four events that represent the Credit Union Miracle Day Family of Races benefitting Children’s Miracle Network Hospitals: the Credit Union SacTown Ten-Mile Run in Sacramento, CA and Credit Union Cherry Blossom Ten-Mile Run in Washington, D.C.—both happening on April 12.
CA ECONOMY: MAJOR GROWTH PREDICTED updated
04/09/15 08:15 AM
Two Forecasts Talk Jobs, Wages, More
Stop calling it a “recovery”—the California economy is in expansion mode, and it won’t taper for the foreseeable future.
NCUA UPDATES SECONDARY CAPITAL updated
04/09/15 01:44 PM
Federation Applauds Efforts
The National Credit Union Administration (NCUA) has announced major improvements to secondary capital, which will spur greater investment into the credit union system. The NCUA's Supervisory Policy Manual revisions will provide clear steps for Low Income Designated (LID) credit unions to apply and be approved for pre-payment of secondary capital. The National Federation of Community Development Credit Unions (Federation) is pleased with the NCUA’s action.
CO-OP DECLARES $29.2M DIVIDENDS updated
04/08/15 02:10 PM
Has Nearly 1,200 Shareholding CUs
CO-OP Financial Services announced a shareholder dividend pool of $29.2 million for 2014, bringing its total shareholder patronage amount to $314.1 million since 1996. Additionally, the year was marked with new records, partnerships, and products for the CUSO.
CUs, LEAGUES, AND NCUA MEET updated
04/06/15 11:18 AM
Exam Survey and IRR Discussed
Representatives from the California and Nevada Credit Union Leagues joined other state league and credit union leaders in meeting with National Credit Union Administration (NCUA) Region V Director Liz Whitehead and her staff last Friday in Arizona.
REGISTER NOW FOR NEXT WEEK'S GRR updated
04/06/15 03:04 PM
Highly Anticipated Event This Year
The most important state advocacy event of the year for credit unions takes place NEXT WEEK—the California Government Relations Rally (GRR) in Sacramento.
APRIL: FINANCIAL LITERACY MONTH updated
04/02/15 02:39 PM
CUNA and NCUF Celebrate
April is dubbed National Financial Literacy Month and National Credit Union Youth Month. It signifies a time for credit unions and organizations to engage with their members—particularly youth—about the importance of financial literacy.