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Teddy Goff, co-founder of Precision Strategies and former digital director of the Obama for America 2012 campaign

CUs REACH UP, OUT, AND DEEP
updated 11/05/13 04:08 PM
Convention Spawns Ingenuity and Ideas
After three days of enlightening discussions and insight into how they can reach up, reach out, and reach deep, credit union executives and volunteers walked away from the California and Nevada Credit Union Leagues' 2013 Annual Meeting and Convention—REACH—with a renewed vision for leading their cooperatives into another year of opportunities and challenges.

Click here to view all stories, photos, and video from the Annual Meeting and Convention and Chapter Forum/Reception!

Headlining Tuesday and Wednesday's general sessions were—in some attendees' own words—some "really amazing" and "progressive" speakers who shared ingenious yet simple ideas from outside the credit union industry that credit unions can implement to enhance their members' lives and the communities they serve.

Jane McGonigal
Jane McGonigal, director of the Institute for the Future, showed the audience how alternate reality games—or video games—can improve credit unions through the positive emotions players experience during gaming, invoking feelings of cooperation and heroism. The key is to channel these emotions in a game that addresses corporate and real-life situations, such as financial literacy.

"People who spend time playing video games have the ability to be more positive and more helpful," McGonigal said. Joy, relief, love, surprise, pride, curiosity, excitement, contentment, creativity, and awe and wonder is what keeps gamers engaged, she said. "This makes people feel more ambitious because we have optimism, more energy, and more social support" to be a catalyst for change.

Teddy Goff
Teddy Goff—co-founder of Precision Strategies and former digital director of the Obama for America 2012 campaign—catapulted the audience into insights gained from his digital world of campaigning with one mantra that attendees got a kick out of: "Don't be lame." Although consumers don't understand or care about board meetings and bylaws, it doesn't mean they aren't smart. "They just want information given to them in a way that's beneficial for them and helps them—information that's valuable to their lives and makes them feel better," he said.

Credit unions don't need to spend money on "a big production" that is "inspiring." Outreach can be simple, Goff said. "Whatever it is, it's got to add value to their lives," he said. "It needs to elevate them, and treat them with respect. Our campaign wasn't about focusing on our strategy or getting votes—it was really aimed at caring about people."

Luke Williams
Luke Williams—executive director at the Berkley Center for Innovation and Entrepreneurship at New York University—shared how many organizations focus too much on "outside entrepreneurs' ideas," and don't foster their own thinking from people working inside their own companies—individuals he terms as "intra-preneurs." His focus on "disruptive innovation" hooked the audience, as he encouraged leaders to break their industry's status quo and come up with unconventional ideas to achieve success.

"Removing inhibitions is good, but it's insufficient," Williams said, noting how some organizations put too much attention on creative corporate lifestyles that supposedly generate innovation. Instead, organizations, including credit unions, can use an incremental approach, taking small bets in a variety of new areas. Success is bound to arrive with at least one of those bets. "Those who are innovative embrace the process, and in my opinion, they outrace the 'creatives' in the world."

Neil Goldman
Neil Goldman, CEO and senior partner of Goldman Consulting and Strategy, invigorated the crowed during Wednesday's closing luncheon when he expounded on why credit unions need to "aspire, amuse, and achieve." He showed why credit unions need to first define what they are reaching for if they intend to "reach up, reach out, and reach deep."

"What's your superpower?" Goldman asked. "What's your mantra? What's your battle cry? What do you stand for? What's your cause? And what's your calling?"

He reminded those in front of him that results come from behaviors, and behaviors come from beliefs. Credit union leaders need to "spend more time dreaming" and be less judgmental in the learning process. "There's nothing more motivating than winning," he said, "and winning with desire."

Attendees REACH Up, Out, and Deep
Surrounding the "headliners" were a round of executive series, tours of the Federal Reserve Bank of San Francisco, breakout sessions, REACHtalks, networking lunches, an on-stage recognition of League Award winners, a political advocacy update, and a visit from Consumer Financial Protection Bureau Regional Director Ed Chow.

Additionally, attendees enjoyed the PAC Contributors Reception, a hip and fun Platinum Lounge, which gave them the opportunity to network and have fun late into the night, and a special session hosted by the Filene Research Institute called The Filene Impact Road Show.

The Filene event gave CEOs the opportunity to hear what the organization accomplishes for credit union through it's "Think, Do, Change" philosophy. Tansley Stearns, impact director for Filene Research Institute, gave attendees a run-down of innovative solutions tailored just for credit unions based on proven market research. Additionally, she provided insightful tips on leveraging innovation to solve problems.

 
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CUES HONORS INSTITUTE GRADS updated 07/01/15 03:11 PM
Four from CA CUs
Four leaders from California credit unions are recent grads of the CUES Governance Leadership Institute: John Buttril, director at Xceed Financial CU; Edward Fujimoto, Supervisory Committee chair at California CU; Norma Iadevaia, board chair at University CU; and David Ostash, board chair at AltaOne FCU. A total of 39 credit union board members and executives from around the country graduated, each earning the distinguished Certified Credit Union Director (CCD) designation.

LATEST ‘MEMBERS FIRST IN ACTION’ updated 06/30/15 11:02 AM
Q2 2015 Activities from the Leagues
In this Members First In Action update, we recap the second quarter and year-to-date benefits extended to your credit union as a valued member of the California and Nevada Credit Union Leagues and Credit Union National Association (CUNA).

Congress Out, Meet with CU Leaders updated 06/30/15 10:25 AM
Southern California Credit Union Leaders Meet with Long Beach Representative Alan Lowenthal
With Congress in their districts for the 4th of July Recess, credit union leaders are at work with our congressional delegation. Today, leaders from Long Beach and Orange County met with Rep. Alan Lowenthal (D-Long Beach) at LBS Financial Credit Union. Congressman Lowenthal is a long time credit union supporter — he also told the group that he has been a member of LBS Financial CU for more than 46 years!

O.C. ECONOMIC FORECAST updated 06/30/15 09:30 AM
Local Conditions Gain Momentum
Picture this: It’s January 2017. Seven years into the recovery, your local Orange County economy has found a sweet spot among California and the United States. It’s humming along nicely—not too slow, not too fast. And the past two years? Smooth sailing.

NCUA BANS PERIODIC MEM. FEES updated 06/26/15 07:44 AM
FCUs May Not Charge Periodic Fees
The National Credit Union Administration (NCUA) announced that federal credit unions cannot charge periodic membership fees, according to a letter to the American Bankers Association.

LEAGUES SUPPORT RBC STUDY ACT updated 06/26/15 02:09 PM
Submits Letter to Representatives
On June 25, California and Nevada Credit Union Leagues CEO Diana Dykstra sent a support letter to representatives Stephen Fincher (R-TN) and Dennis Heck (D-WA), the authors of H.R. 2769, the Risk Based Capital Study Act.

CA CUs GAIN MORT. MARKET SHARE updated 06/23/15 11:11 AM
Noticeable Rise Since 2009
California is no exception to the rule as credit unions nationwide continue gaining substantial market share in the competitive space for first mortgages—a trend beginning six years ago on the heels of the financial crisis.

TILA/RESPA NEW RULE DELAYED updated 06/17/15 03:05 PM
Postponed until Oct. 1, 2015
The California and Nevada Credit Union Leagues confirmed with the office of Congressman Brad Sherman: "Richard Cordray, Director of the Consumer Financial Protection Bureau has heard from many that want to delay the effective date, or at least the rigorous enforcement of, the new TILA/RESPA form known as the TILA/RESPA Integrated Disclosure (TRID) form. He has reported that he will be delaying the effective date until Oct. 1, 2015. This is partly due to some internal details and partly due to many of us that saw the need for a delay.”

BILL ADOPTS CUNA/CU RBC CONCERNS updated 06/17/15 03:01 PM
NCUA Makes Proposal Revisions
Language was adopted today by the House Appropriations Committee via voice vote that reflects the concerns the Credit Union National Association (CUNA) and credit unions have regarding the National Credit Union Administration’s (NCUA) effort to impose a risk-based capital (RBC) guideline for credit unions

CU LEADERS PUSH DATA SECURITY IN CA updated 06/16/15 11:11 AM
'Connect For The Cause' a Success
More than 3,000 letters from credit union supporters were sent to California state legislators last week in support of Assembly Bill 83 (AB 83).

GREAT TIME TO BE A CREDIT UNION? updated 06/16/15 09:36 AM
Conference: Employees, Millennials, and More
Is it a great time to be associated with credit unions? Based on yesterday’s gathering of leaders in the industry, the answer is an overwhelming “yes”—but with a caveat.

NCUA TO DISCUSS PROPOSED MBL RULE updated 06/12/15 03:06 PM
Other Important Agenda Items Scheduled
The National Credit Union Administration board has a full agenda scheduled for its June 18 meeting, with a proposed member business lending (MBL) rule slated for discussion.

VISA: CUs CAN NAME RETAILERS updated 06/11/15 09:40 AM
Leagues’ Set the Record Straight
Visa has responded to the Leagues’ written inquiry to Visa whether or not credit unions are able to name retailers when reissuing payment cards, following a data breach. Visa clarified there is neither a rule or nor contractual obligation that requires financial institutions to withhold the name of a breaching retailer.

DIVERSITY STANDARDS ISSUED FOR FIs updated 06/10/15 10:49 AM
Regulators Issue Diversity Standards
policy statement establishing joint standards for assessing diversity policies and practices of the institutions they regulate." rows="5" cols="100" WRAP="physical">The National Credit Union Administration (NCUA) and federal banking regulators Tuesday issued their final interagency policy statement establishing joint standards for assessing diversity policies and practices of the institutions they regulate.

DATA BILL HEADS TO CALIFORNIA SENATE updated 06/09/15 10:14 AM
Committee to Review AB 83
The California Credit Union League is advocating for Assembly Bill 83 (AB 83)—data security legislation at the state level which has already passed the California State Assembly with overwhelming support. It is now headed to the Senate Judiciary Committee for its first hearing.

CO-OP SHARED BRANCH SURPASSES 5,300 updated 06/09/15 10:10 AM
More Than Bank of America
With 5,341 branches, CO-OP Shared Branch is now the nation’s third largest network of financial institution branches, according to data drawn from the FDIC—surpassing Bank of America’s 5,244 branches.

CUs CAN IDENTIFY RETAILERS IN BREACH updated 06/09/15 08:46 AM
MasterCard Clears Misconception
Electronics payment network MasterCard has responded to an inquiry by Diana Dykstra, president and CEO of the California and Nevada Credit Union Leagues, regarding whether credit unions can identify a merchant responsible for a data breach, and if such action is rule- bound or under contractual obligation.

CONSUMER COMPLAINT PROCESS IMPROVED updated 06/09/15 06:09 AM
Also, NCUA Town Hall Webinar
The National Credit Union Administration (NCUA) has issued Letter to Credit Unions 15-CU-04, which describes recent changes to streamline the agency’s consumer complaint handling process.

CA CU Leaders Meet Officials updated 06/03/15 04:27 PM
Credit Union Leaders Visit Elected District Officials
In California this week, credit union leaders in Northern and Southern regions continued ongoing advocacy efforts of cultivating relationships with elected officials.

NEVADA BILLS HIGHLIGHT CU SUCCESS updated 06/02/15 11:16 AM
State Legislature Adjourns
With the Nevada Legislature adjourning for the 2015 legislative session, the Nevada Credit Union League reports it was a successful year for credit unions.

CREDIT UNIONS HIT RECORD DEPOSITS updated 06/02/15 09:30 AM
California Leads the Way
California credit unions most likely hit a record in deposits—nearly $132 billion—as credit unions nationwide reported more than $1 trillion in these accounts as of the first quarter this year.

CUs BOOST LENDING, INVESTMENTS updated 06/02/15 02:57 PM
Loan Delinquencies Fall NCUA Reports
According to the National Credit Union Administration (NCUA), federally-insured credit unions focused more on lending and less on investments to generate income during the first quarter of 2015.

GRASSROOTS RECAP: FIRST HALF OF 2015 updated 05/26/15 10:56 AM
California CUs Reach Out to Legislators
It’s evident California and Nevada credit union leaders have been active during the first half of 2015 in reaching out to state and federal legislators on both sides of the aisle to reinforce the credit union philosophy, including several district meetings, annual events, and visits to offices.

GOLF TOURNEY RAISES 68k FOR PAC updated 05/22/15 11:17 AM
Record Amount Contributed to Cause
More than 150 credit union CEOs, executives, professionals, and industry vendors took part in the 2015 Multi-Chapter PAC Golf Tournament in Valencia, CA last week, raising more than $68,000 for the California Credit Union League’s Political Action Committee.