|Teddy Goff, co-founder of Precision Strategies and former digital director of the Obama for America 2012 campaign|
CUs REACH UP, OUT, AND DEEP
updated 11/05/13 04:08 PM
Convention Spawns Ingenuity and Ideas
After three days of enlightening discussions and insight into how they can reach up, reach out, and reach deep, credit union executives and volunteers walked away from the California and Nevada Credit Union Leagues' 2013 Annual Meeting and Convention—REACH—with a renewed vision for leading their cooperatives into another year of opportunities and challenges.
Headlining Tuesday and Wednesday's general sessions were—in some attendees' own words—some "really amazing" and "progressive" speakers who shared ingenious yet simple ideas from outside the credit union industry that credit unions can implement to enhance their members' lives and the communities they serve.
Jane McGonigal, director of the Institute for the Future, showed the audience how alternate reality games—or video games—can improve credit unions through the positive emotions players experience during gaming, invoking feelings of cooperation and heroism. The key is to channel these emotions in a game that addresses corporate and real-life situations, such as financial literacy.
"People who spend time playing video games have the ability to be more positive and more helpful," McGonigal said. Joy, relief, love, surprise, pride, curiosity, excitement, contentment, creativity, and awe and wonder is what keeps gamers engaged, she said. "This makes people feel more ambitious because we have optimism, more energy, and more social support" to be a catalyst for change.
Teddy Goff—co-founder of Precision Strategies and former digital director of the Obama for America 2012 campaign—catapulted the audience into insights gained from his digital world of campaigning with one mantra that attendees got a kick out of: "Don't be lame." Although consumers don't understand or care about board meetings and bylaws, it doesn't mean they aren't smart. "They just want information given to them in a way that's beneficial for them and helps them—information that's valuable to their lives and makes them feel better," he said.
Credit unions don't need to spend money on "a big production" that is "inspiring." Outreach can be simple, Goff said. "Whatever it is, it's got to add value to their lives," he said. "It needs to elevate them, and treat them with respect. Our campaign wasn't about focusing on our strategy or getting votes—it was really aimed at caring about people."
Luke Williams—executive director at the Berkley Center for Innovation and Entrepreneurship at New York University—shared how many organizations focus too much on "outside entrepreneurs' ideas," and don't foster their own thinking from people working inside their own companies—individuals he terms as "intra-preneurs." His focus on "disruptive innovation" hooked the audience, as he encouraged leaders to break their industry's status quo and come up with unconventional ideas to achieve success.
"Removing inhibitions is good, but it's insufficient," Williams said, noting how some organizations put too much attention on creative corporate lifestyles that supposedly generate innovation. Instead, organizations, including credit unions, can use an incremental approach, taking small bets in a variety of new areas. Success is bound to arrive with at least one of those bets. "Those who are innovative embrace the process, and in my opinion, they outrace the 'creatives' in the world."
Neil Goldman, CEO and senior partner of Goldman Consulting and Strategy, invigorated the crowed during Wednesday's closing luncheon when he expounded on why credit unions need to "aspire, amuse, and achieve." He showed why credit unions need to first define what they are reaching for if they intend to "reach up, reach out, and reach deep."
"What's your superpower?" Goldman asked. "What's your mantra? What's your battle cry? What do you stand for? What's your cause? And what's your calling?"
He reminded those in front of him that results come from behaviors, and behaviors come from beliefs. Credit union leaders need to "spend more time dreaming" and be less judgmental in the learning process. "There's nothing more motivating than winning," he said, "and winning with desire."
Attendees REACH Up, Out, and Deep
Surrounding the "headliners" were a round of executive series, tours of the Federal Reserve Bank of San Francisco, breakout sessions, REACHtalks, networking lunches, an on-stage recognition of League Award winners, a political advocacy update, and a visit from Consumer Financial Protection Bureau Regional Director Ed Chow.
Additionally, attendees enjoyed the PAC Contributors Reception, a hip and fun Platinum Lounge, which gave them the opportunity to network and have fun late into the night, and a special session hosted by the Filene Research Institute called The Filene Impact Road Show.
The Filene event gave CEOs the opportunity to hear what the organization accomplishes for credit union through it's "Think, Do, Change" philosophy. Tansley Stearns, impact director for Filene Research Institute, gave attendees a run-down of innovative solutions tailored just for credit unions based on proven market research. Additionally, she provided insightful tips on leveraging innovation to solve problems.
ADDITIONS TO SEPT. 'HIKE THE HILL' updated
08/24/15 12:08 PM
Coffee With Regulators and MBL
In two weeks, the California and Nevada Credit Union Leagues’ will host a “Coffee with the Regulators” meeting during the annual Hike The Hill gathering on Capitol Hill (Sept. 8-10). Credit union attendees will discuss relevant and important issues with officials from the National Credit Union Administration (NCUA) and Consumer Financial Protection Bureau (CFPB).
FHA ISSUES STATEMENT ON 'PACE' LOANS updated
08/24/15 02:41 PM
Consistent With Leagues' Comments
On Monday, the Federal Housing Administration (FHA) issued a policy statement on Property Assessed Clean Energy (PACE) that is consistent with comments from the California and Nevada Credit Union Leagues’ position on the issue.
REP. MCCLINTOCK SUPPORTS MBL RULE updated
08/21/15 10:45 AM
Submits Letter to NCUA
As reported in the California and Nevada Credit Union Leagues’ Advocacy Blog, Representative Tom McClintock (R-El Dorado) is now the second member of Congress to send a support letter to the National Credit Union Administration (NCUA) in support of credit unions and their proposal to modernize the member-business lending (MBL) rule. Rep. Julia Brownley (D-Ventura) sent a letter last week.
WHAT'S DRIVING MEMBERSHIP GROWTH updated
08/19/15 11:59 AM
Three California Perspectives
Competitive products and services don’t tell the whole story of why membership continues to soar at several credit unions in California. Neither does the growing economy.
RMJ TOURNEY RAISES NEARLY $60,000 updated
08/19/15 10:39 AM
Event Sold-Out With 144 Golfers
The Richard Myles Johnson (RMJ) Foundation/CUNA Mutual Golf Tournament, held August 17 at the Newport Beach Country Club in Newport Beach, CA, raised nearly $60,000 for the state foundation for credit unions in California and Nevada.
'PACE' EXPANSION ATTEMPT DEFEATED updated
08/18/15 10:36 AM
League Engaged Lawmakers on Issue
The California Credit Union League has helped defeat an attempt in the California legislature (Senate Bill 602) to give super-lien rights to unregulated lenders through Property Tax Assessed financing.
CALL TO ACTION: MBL COMMENTS NEEDED updated
08/17/15 04:28 PM
NCUA Deadline is Aug. 31
More positive comment letters that support the National Credit Union Administration’s (NCUA) proposed member business lending rule are needed to help the agency shape its final rule—including letters from your credit union and your business members.
CA CUs AID FIRE VICTIMS updated
08/14/15 03:20 PM
Fundraising Efforts Continue
As more than dozen fires raged on in northern California in recent weeks, area credit unions stepped up efforts to help—supplying the hard-working firefighters with goodie baskets of water, food, and supplies; helping in large animal rescues and defending family farms; and raising much-needed donations to help those who have suffered losses. Some Coast Central CU staffers—who are also volunteer firefighters—were deployed to help fight the fires.
CU Direct Partners with CULA updated
08/13/15 02:54 PM
Leasing Option Availability
CU Direct, the provider of lending, automotive and strategic solutions to the credit union industry, has entered into a new agreement with Credit Union Leasing of America.
MEMBER BEHAVIOR: SHIFT IS COMING updated
08/11/15 10:40 AM
Conference Spotlights Rates, Economy
It was evident during a three-day conference in San Diego that credit unions are on high alert as they wade into tricky waters and strategize how to manage balance sheet spreads and liquidity in light of the Federal Reserve’s upcoming federal funds interest rate hike.
CUs GAIN INSIGHTS AT SHAPIRO SUMMIT updated
08/11/15 09:25 AM
Talk Strategy, Marketing, Trends
More than 60 credit union leaders from California and Nevada, speakers, and League staff convened at the annual Shapiro Summit on Aug. 7-8 in Ontario, CA to discuss important issues credit unions $50 million and under face in today’s economy, and how to overcome those obstacles.
NCUA AWARDS $2 MILLION IN GRANTS updated
08/07/15 11:05 AM
Funds Help 225 Low-Income CUs
The National Credit Union Administration (NCUA) has awarded more than $2 million in grants to help 225 low-income credit unions expand products and services, open branches or relocate offices, advance digital growth, and provide greater security for their members.
Auto & Home Loans Drive Trend updated
08/07/15 02:42 PM
Member Lending Benefiting CUs
California and Nevada credit unions are experiencing auto and mortgage loan growth as part of a trend of increased lending activities by credit unions nationwide.
REP. BROWNLEY SUPPORTS MBL RULE updated
08/06/15 04:28 PM
Writes Letter to NCUA
As reported in the California and Nevada Credit Union Leagues’ Advocacy Blog, Representative Julia Brownley (D-Ventura) was the first member of Congress to formally write to the National Credit Union Administration (NCUA) in support of their proposal to modernize the member-business lending (MBL) rule. There will likely be many more to write in support of updating this outdated member business lending rule.
Vendor Authority Bill, Halted updated
08/05/15 04:20 PM
The League & CUNA Oppose Amendment
The U.S. Senate just adjourned for the August recess, but not without controversy for credit unions. The Senate was supposed to consider a bill addressing cybersecurity issues. During consideration, Sen. Elizabeth Warren (D-MA) introduced an amendment that would expand the NCUA's third-party vendor authority. The League and CUNA mobilized to halt any progress of this amendment. With the Senate's adjournment this afternoon, neither the bill or vendor authority amendment progressed. Credit unions, our CUSO partners, and vendors will now have time to further mobilize against future efforts.
CO-OP LAUNCHES CO-OP API SUITE updated
08/05/15 01:52 PM
New Developer Tool Helps CU Apps
CO-OP Financial Services is introducing a suite of APIs (application program interfaces) that will enable credit unions to quickly integrate the latest mobile and online technology directly into their existing mobile and virtual channels.
STATE EXPLORES BANKING MARIJUANA BIZ updated
08/03/15 02:30 PM
CU Reps Discuss on CA Panel
While California Board of Equalization Member Fiona Ma is proposing a state-run bank to serve the “legitimate” marijuana industry in California, the board is concerned with people walking into their offices with thousands of dollars in cash to pay their state taxes.
CUNA’S ’15-’17 STRATEGIC PLAN updated
07/31/15 09:44 AM
Letter From CEO Jim Nussle
The Credit Union National Association (CUNA) sent to credit unions a letter which contained the association’s 2015-2017 strategic plan, detailing how President and CEO Jim Nussle will fulfill mandates he received from the board when he signed his contract last September.
CATALYST'S ANNUAL ECONOMIC FORUM updated
07/31/15 08:54 AM
Registration Now Open
Registration is now open for Catalyst Corporate's 38th annual Economic Forum, which will be held Oct. 5-7 at the Omni Mandalay Hotel, near Dallas, TX.
WCMS CELEBRATES ‘15 GRADUATING CLASS updated
07/28/15 08:42 AM
New Fellowship Announced
On July 23, Western CUNA Management School (WCMS) celebrated its 2015 graduating class—the NU Class—in an elaborate affair. Ninety-seven students graduated with Northwest Credit Union Association President and CEO Troy Stang serving as the commencement speaker.
NEW VERSION OF SPRIG BY CO-OP updated
07/24/15 12:29 PM
Available at iTunes and Google Play
An updated version of Sprig by CO-OP is now available at iTunes and Google Play—adding native apps, expanding transaction filtering, and enforcing enhanced security.
NCUA TESTIFIES BEFORE CONGRESS updated
07/24/15 09:24 AM
Chair Debbie Matz Speaks
As reported in the California and Nevada Credit Union Leagues' Advocacy Blog, yesterday the House Committee Financial Service, Subcommittee on Financial Institutions, and Consumer Credit had a very lively hearing where Debbie Matz, Chair of the National Credit Union Administration (NCUA), testified
NCUA APPROVES $1.3M REDUCED BUDGET updated
07/23/15 09:22 AM
Board Cuts Operating Fund
The National Credit Union Administration (NCUA) board approved a $1.3 million reduction to the 2015 operating budget, making better use of California and Nevada credit union dollars. Credit unions are obligated by law to pay into the NCUA, but that does not preclude the NCUA from its responsibility to operate in an efficient manner.
NCUA HEARING SLATED FOR JULY 23 updated
07/22/15 12:35 PM
Chairman Debbie Matz to Testify
The National Credit Union Administration (NCUA) Chairman Debbie Matz is scheduled to testify before the House Financial Services Committee’s Subcommittee on Financial Institutions and Consumer Credit on Thursday, July 23 at 11 a.m. PT/2 p.m. ET. Please note this hearing was originally scheduled for Friday, July 24.