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Teddy Goff, co-founder of Precision Strategies and former digital director of the Obama for America 2012 campaign

CUs REACH UP, OUT, AND DEEP
updated 11/05/13 04:08 PM
Convention Spawns Ingenuity and Ideas
After three days of enlightening discussions and insight into how they can reach up, reach out, and reach deep, credit union executives and volunteers walked away from the California and Nevada Credit Union Leagues' 2013 Annual Meeting and Convention—REACH—with a renewed vision for leading their cooperatives into another year of opportunities and challenges.

Click here to view all stories, photos, and video from the Annual Meeting and Convention and Chapter Forum/Reception!

Headlining Tuesday and Wednesday's general sessions were—in some attendees' own words—some "really amazing" and "progressive" speakers who shared ingenious yet simple ideas from outside the credit union industry that credit unions can implement to enhance their members' lives and the communities they serve.

Jane McGonigal
Jane McGonigal, director of the Institute for the Future, showed the audience how alternate reality games—or video games—can improve credit unions through the positive emotions players experience during gaming, invoking feelings of cooperation and heroism. The key is to channel these emotions in a game that addresses corporate and real-life situations, such as financial literacy.

"People who spend time playing video games have the ability to be more positive and more helpful," McGonigal said. Joy, relief, love, surprise, pride, curiosity, excitement, contentment, creativity, and awe and wonder is what keeps gamers engaged, she said. "This makes people feel more ambitious because we have optimism, more energy, and more social support" to be a catalyst for change.

Teddy Goff
Teddy Goff—co-founder of Precision Strategies and former digital director of the Obama for America 2012 campaign—catapulted the audience into insights gained from his digital world of campaigning with one mantra that attendees got a kick out of: "Don't be lame." Although consumers don't understand or care about board meetings and bylaws, it doesn't mean they aren't smart. "They just want information given to them in a way that's beneficial for them and helps them—information that's valuable to their lives and makes them feel better," he said.

Credit unions don't need to spend money on "a big production" that is "inspiring." Outreach can be simple, Goff said. "Whatever it is, it's got to add value to their lives," he said. "It needs to elevate them, and treat them with respect. Our campaign wasn't about focusing on our strategy or getting votes—it was really aimed at caring about people."

Luke Williams
Luke Williams—executive director at the Berkley Center for Innovation and Entrepreneurship at New York University—shared how many organizations focus too much on "outside entrepreneurs' ideas," and don't foster their own thinking from people working inside their own companies—individuals he terms as "intra-preneurs." His focus on "disruptive innovation" hooked the audience, as he encouraged leaders to break their industry's status quo and come up with unconventional ideas to achieve success.

"Removing inhibitions is good, but it's insufficient," Williams said, noting how some organizations put too much attention on creative corporate lifestyles that supposedly generate innovation. Instead, organizations, including credit unions, can use an incremental approach, taking small bets in a variety of new areas. Success is bound to arrive with at least one of those bets. "Those who are innovative embrace the process, and in my opinion, they outrace the 'creatives' in the world."

Neil Goldman
Neil Goldman, CEO and senior partner of Goldman Consulting and Strategy, invigorated the crowed during Wednesday's closing luncheon when he expounded on why credit unions need to "aspire, amuse, and achieve." He showed why credit unions need to first define what they are reaching for if they intend to "reach up, reach out, and reach deep."

"What's your superpower?" Goldman asked. "What's your mantra? What's your battle cry? What do you stand for? What's your cause? And what's your calling?"

He reminded those in front of him that results come from behaviors, and behaviors come from beliefs. Credit union leaders need to "spend more time dreaming" and be less judgmental in the learning process. "There's nothing more motivating than winning," he said, "and winning with desire."

Attendees REACH Up, Out, and Deep
Surrounding the "headliners" were a round of executive series, tours of the Federal Reserve Bank of San Francisco, breakout sessions, REACHtalks, networking lunches, an on-stage recognition of League Award winners, a political advocacy update, and a visit from Consumer Financial Protection Bureau Regional Director Ed Chow.

Additionally, attendees enjoyed the PAC Contributors Reception, a hip and fun Platinum Lounge, which gave them the opportunity to network and have fun late into the night, and a special session hosted by the Filene Research Institute called The Filene Impact Road Show.

The Filene event gave CEOs the opportunity to hear what the organization accomplishes for credit union through it's "Think, Do, Change" philosophy. Tansley Stearns, impact director for Filene Research Institute, gave attendees a run-down of innovative solutions tailored just for credit unions based on proven market research. Additionally, she provided insightful tips on leveraging innovation to solve problems.

 
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Target/MC Settlement Fails updated 05/22/15 10:16 AM
Target/MC Settlement Fails
Target's $19 million proposed settlement with MasterCard failed to receive the required 90% participation rate from issuers, meaning the settlement will not happen, according to an announcement from MasterCard and one of the attorneys representing five card issuers fighting the settlement.

CU Direct Acquires Intuvo updated 05/22/15 10:02 AM
CU Direct-Intuvo Deal Reaches for 'Holy Grail' of Indirect Lending
The oft-repeated complaint by credit unions that members brought in through indirect auto loans are difficult to make "real" members has been addressed by CU Direct's purchase of Intuvo, a marketing automation software company.

CUES Next Top CU Exec Challenge updated 05/20/15 09:45 AM
Nominate a Standout Future Leader for the 2015 CUES Next Top Credit Union Exec Challenge
The industry’s first competition recognizing the incredible young credit union leaders is back for year number six! The search is on for the 2015 CUES Next Top Credit Union Exec. This program for the industry’s future leaders is powered by Currency and in partnership with DDJ Myers.

LEAGUES AND CONGRESS SEEK CLARITY updated 05/19/15 09:17 AM
Identifying Merchants After a Breach
California and Nevada Credit Union Leagues President and CEO Diana Dykstra has written to the general counsels of Visa and MasterCard seeking official guidance as to whether credit unions can identify a merchant responsible for a data breach.

NCUA'S REVIEW: YOUR VOICE MATTERS updated 05/19/15 07:59 AM
Comments on Regulations Needed
Do you want to change a credit union regulation? Then let your voice be heard.

WHAT LENDING GROWTH REVEALS ABOUT CA updated 05/19/15 07:48 AM
'Millennials' and The New Car Market
So what’s driving credit union lending in California? For starters, try those shiny new sedans and pick-up trucks cruising the streets by the likes of young adults in their late teenage years, 20s, and early 30s.

Toolkit to Address Medical Debt updated 05/18/15 12:08 PM
The National Credit Union Foundation Releases Medical Debt Toolkit for Members
Credit unions looking for information and tools to help members with medical debt now have an added aid, a Medical Debt Toolkit, recently released from the National Credit Union Foundation (the Foundation).

CMG, AACUL AGREEMENT REACHED updated 05/14/15 11:26 AM
Agreement Balances Strong Financial Support for Leagues While Enabling Insurer to Invest for Policyholder Benefit
CUNA Mutual Group and state credit union leagues, represented by the American Association of Credit Union Leagues (AACUL) Executive Board, have agreed in principle to a new three year $64 million marketing agreement. The agreement, effective Jan. 1, 2016, will help ensure credit unions have a strong local voice to advocate on their behalf.

GROSSE, OPP, ORAM ON CO-OP BOARD updated 05/13/15 11:58 AM
Coast-to-Coast Represented on CO-OP Board
Three new members, located in New York, Idaho and California, were elected to the Board of Directors of CO-OP Financial Services during its Annual Shareholders meeting held on May 7.

CU PROFESSIONALS CUDEs CERTIFIED updated 05/13/15 10:16 AM
Foundation’s CU Philosophy Training
Marina Miller and Shannon Workman of California based SchoolsFirst FCU were two of 47 credit union professionals, one of the largest classes yet, to become Credit Union Development Educators (CUDEs) after being guided by dedicated program facilitators and mentors through the intensive Credit Union Development Education (DE) Training from the National Credit Union Foundation (the Foundation). The Spring 2015 DE graduating class included credit union movement representatives from across the U.S, as well as a representative from Trinidad and Tobago. The Spring DE training was held April 29-May 6, 2015 at the Lowell Center on the University of Wisconsin campus in Madison, WI.

CA CUs RANK HIGH IN RECENT STUDIES updated 05/12/15 08:20 AM
Financial Health, Debt Quality, Performance
When compared to their counterparts across the United States, a handful of California credit unions in all asset categories are gaining notable strength in financial health, debt quality, and performance as 2015 shifts into spring.

LEAGUE SUPPORTS DATA SECURITY BILL updated 05/12/15 08:18 AM
Tougher State Standards on Retailers
The California Credit Union League has announced its support for Assembly Bill 83 (AB 83) by Assemblyman Mike Gatto (D-Glendale), which would require businesses to enhance data security standards to protect consumers’ personal information using “reasonable security procedures and practices.”

CEO: CUs AND THRIVING IN 'THE SHIFT' updated 05/12/15 02:06 PM
Discusses Industry's Preparation for Change
Can credit unions distinguish between a “temporary disruption” and “fundamental change?”

CUS MEET WITH SPEAKER ATKINS updated 05/11/15 08:42 AM
Talks Financial Literacy and More
Today, credit union leaders met with Assembly Speaker Toni Atkins (D-San Diego). The first San Diegan to serve as assembly speaker, Atkins represents assembly district 78, which includes the Southern half of coastal San Diego County encompassing Solana Beach, Del Mar, Coronado, and Imperial Beach with 88 percent of the district’s voters residing in the city of San Diego.

THINK 15 RAISES $100K FOR CMN updated 05/08/15 10:39 AM
CMN Receives Large Donation
A total of $100,000 was raised in donations to Children’s Miracle Network Hospitals (CMN) at the THINK 15 Conference held May 5-8 in Colorado Springs, CO., sponsored by CO-OP Financial Services.

CUNA: CUs WANT ADVOCACY, CHOICE updated 05/06/15 11:04 AM
System Structure and Governance Questioned
Preliminary findings of the Credit Union National Association’s (CUNA) System Structure and Governance Task Force show that credit unions want better advocacy and more choice from their trade association.

ROYCE ON MBL: 'FAR FROM OVER' updated 05/04/15 12:38 PM
Asks for Members to Contact Congress
Rep. Ed Royce, R-CA, communicated to credit union leaders on Monday regarding ongoing efforts to raise the member business lending (MBL) cap, as well as his parity legislation to re-categorize non-owner occupied residences as residential real-estate loans (H.R. 1422).

THE MILITARY LENDING ACT AND CUs updated 05/04/15 04:04 PM
Congress Attempts to Assist
Last week the House Armed Services Committee considered and passed the National Defense Authorization Act (NDAA) of 2015. For credit unions, the section pertaining to the Military Lending Act was of considerable importance.

AMENDED COMMON BOND RULE PASSED updated 04/30/15 02:46 PM
NCUA Votes 2-1
Today, the National Credit Union Administration (NCUA) approved a rule that would limit credit unions' use of associational common bonds to add to fields of membership (FOM).

DATA BREACH BILL: CAMPAIGN LAUNCHES updated 04/28/15 09:50 AM
Twitter, Facebook, and Email
More than 30,000 credit union members received an actionable email alert through the California and Nevada Credit Union Leagues’ Connect For The Cause program this week regarding Senate Bill 961, the Data Security Act of 2015.

NCUA AGENDA: ASSOC. COMMON BONDS updated 04/28/15 09:01 AM
RBC2 Comment Letter Update
The National Credit Union Administration (NCUA) board will consider a final rule on field of membership (FOM) and associational common bonds at the upcoming April 30 board meeting.

ELLIOT EISENBERG ADDED TO CONFERENCE updated 04/28/15 03:36 PM
'Accelerating Success' This Week
Interpreting the meaning of variable economic indicators can be difficult, but economist Elliot Eisenberg offers irrefutable proof the economy is improving: In 2014, the tooth fairy left an average of $4.36 per lost tooth, a whopping 25 percent increase over 2013. Eisenberg, who specializes in making the minutia of economics fun, is among the speakers at Catalyst Corporate’s upcoming Accelerating Success Conference, set for April 30-May 1 at Caesars Palace in Las Vegas.

NCUA TESTIFIES ON REG. BURDENS updated 04/24/15 02:31 PM
House Financial Services Committee
National Credit Union Administration (NCUA) Director of the Office of Examination and Insurance Larry Fazio testified yesterday before the House Committee on Financial Services along with other U.S. banking regulators. Topics covered include the 2nd version of the risk-based capital rule and access to industry interactions. In addition there were considerable conversations about how to protect smaller financial institutions from regulation intended for large Wall Street banks.

CUs CELEBRATE EARTH DAY updated 04/22/15 12:51 PM
Tree Donations and More
Today is Earth Day and credit unions across the country are helping make a difference.