|Teddy Goff, co-founder of Precision Strategies and former digital director of the Obama for America 2012 campaign|
CUs REACH UP, OUT, AND DEEP
updated 11/05/13 04:08 PM
Convention Spawns Ingenuity and Ideas
After three days of enlightening discussions and insight into how they can reach up, reach out, and reach deep, credit union executives and volunteers walked away from the California and Nevada Credit Union Leagues' 2013 Annual Meeting and Convention—REACH—with a renewed vision for leading their cooperatives into another year of opportunities and challenges.
Headlining Tuesday and Wednesday's general sessions were—in some attendees' own words—some "really amazing" and "progressive" speakers who shared ingenious yet simple ideas from outside the credit union industry that credit unions can implement to enhance their members' lives and the communities they serve.
Jane McGonigal, director of the Institute for the Future, showed the audience how alternate reality games—or video games—can improve credit unions through the positive emotions players experience during gaming, invoking feelings of cooperation and heroism. The key is to channel these emotions in a game that addresses corporate and real-life situations, such as financial literacy.
"People who spend time playing video games have the ability to be more positive and more helpful," McGonigal said. Joy, relief, love, surprise, pride, curiosity, excitement, contentment, creativity, and awe and wonder is what keeps gamers engaged, she said. "This makes people feel more ambitious because we have optimism, more energy, and more social support" to be a catalyst for change.
Teddy Goff—co-founder of Precision Strategies and former digital director of the Obama for America 2012 campaign—catapulted the audience into insights gained from his digital world of campaigning with one mantra that attendees got a kick out of: "Don't be lame." Although consumers don't understand or care about board meetings and bylaws, it doesn't mean they aren't smart. "They just want information given to them in a way that's beneficial for them and helps them—information that's valuable to their lives and makes them feel better," he said.
Credit unions don't need to spend money on "a big production" that is "inspiring." Outreach can be simple, Goff said. "Whatever it is, it's got to add value to their lives," he said. "It needs to elevate them, and treat them with respect. Our campaign wasn't about focusing on our strategy or getting votes—it was really aimed at caring about people."
Luke Williams—executive director at the Berkley Center for Innovation and Entrepreneurship at New York University—shared how many organizations focus too much on "outside entrepreneurs' ideas," and don't foster their own thinking from people working inside their own companies—individuals he terms as "intra-preneurs." His focus on "disruptive innovation" hooked the audience, as he encouraged leaders to break their industry's status quo and come up with unconventional ideas to achieve success.
"Removing inhibitions is good, but it's insufficient," Williams said, noting how some organizations put too much attention on creative corporate lifestyles that supposedly generate innovation. Instead, organizations, including credit unions, can use an incremental approach, taking small bets in a variety of new areas. Success is bound to arrive with at least one of those bets. "Those who are innovative embrace the process, and in my opinion, they outrace the 'creatives' in the world."
Neil Goldman, CEO and senior partner of Goldman Consulting and Strategy, invigorated the crowed during Wednesday's closing luncheon when he expounded on why credit unions need to "aspire, amuse, and achieve." He showed why credit unions need to first define what they are reaching for if they intend to "reach up, reach out, and reach deep."
"What's your superpower?" Goldman asked. "What's your mantra? What's your battle cry? What do you stand for? What's your cause? And what's your calling?"
He reminded those in front of him that results come from behaviors, and behaviors come from beliefs. Credit union leaders need to "spend more time dreaming" and be less judgmental in the learning process. "There's nothing more motivating than winning," he said, "and winning with desire."
Attendees REACH Up, Out, and Deep
Surrounding the "headliners" were a round of executive series, tours of the Federal Reserve Bank of San Francisco, breakout sessions, REACHtalks, networking lunches, an on-stage recognition of League Award winners, a political advocacy update, and a visit from Consumer Financial Protection Bureau Regional Director Ed Chow.
Additionally, attendees enjoyed the PAC Contributors Reception, a hip and fun Platinum Lounge, which gave them the opportunity to network and have fun late into the night, and a special session hosted by the Filene Research Institute called The Filene Impact Road Show.
The Filene event gave CEOs the opportunity to hear what the organization accomplishes for credit union through it's "Think, Do, Change" philosophy. Tansley Stearns, impact director for Filene Research Institute, gave attendees a run-down of innovative solutions tailored just for credit unions based on proven market research. Additionally, she provided insightful tips on leveraging innovation to solve problems.
Target/MC Settlement Fails updated
05/22/15 10:16 AM
Target/MC Settlement Fails
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CU Direct Acquires Intuvo updated
05/22/15 10:02 AM
CU Direct-Intuvo Deal Reaches for 'Holy Grail' of Indirect Lending
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CUES Next Top CU Exec Challenge updated
05/20/15 09:45 AM
Nominate a Standout Future Leader for the 2015 CUES Next Top Credit Union Exec Challenge
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LEAGUES AND CONGRESS SEEK CLARITY updated
05/19/15 09:17 AM
Identifying Merchants After a Breach
California and Nevada Credit Union Leagues President and CEO Diana Dykstra has written to the general counsels of Visa and MasterCard seeking official guidance as to whether credit unions can identify a merchant responsible for a data breach.
WHAT LENDING GROWTH REVEALS ABOUT CA updated
05/19/15 07:48 AM
'Millennials' and The New Car Market
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Toolkit to Address Medical Debt updated
05/18/15 12:08 PM
The National Credit Union Foundation Releases Medical Debt Toolkit for Members
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CMG, AACUL AGREEMENT REACHED updated
05/14/15 11:26 AM
Agreement Balances Strong Financial Support for Leagues While Enabling Insurer to Invest for Policyholder Benefit
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GROSSE, OPP, ORAM ON CO-OP BOARD updated
05/13/15 11:58 AM
Coast-to-Coast Represented on CO-OP Board
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CU PROFESSIONALS CUDEs CERTIFIED updated
05/13/15 10:16 AM
Foundation’s CU Philosophy Training
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CA CUs RANK HIGH IN RECENT STUDIES updated
05/12/15 08:20 AM
Financial Health, Debt Quality, Performance
When compared to their counterparts across the United States, a handful of California credit unions in all asset categories are gaining notable strength in financial health, debt quality, and performance as 2015 shifts into spring.
LEAGUE SUPPORTS DATA SECURITY BILL updated
05/12/15 08:18 AM
Tougher State Standards on Retailers
The California Credit Union League has announced its support for Assembly Bill 83 (AB 83) by Assemblyman Mike Gatto (D-Glendale), which would require businesses to enhance data security standards to protect consumers’ personal information using “reasonable security procedures and practices.”
CUS MEET WITH SPEAKER ATKINS updated
05/11/15 08:42 AM
Talks Financial Literacy and More
Today, credit union leaders met with Assembly Speaker Toni Atkins (D-San Diego). The first San Diegan to serve as assembly speaker, Atkins represents assembly district 78, which includes the Southern half of coastal San Diego County encompassing Solana Beach, Del Mar, Coronado, and Imperial Beach with 88 percent of the district’s voters residing in the city of San Diego.
THINK 15 RAISES $100K FOR CMN updated
05/08/15 10:39 AM
CMN Receives Large Donation
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CUNA: CUs WANT ADVOCACY, CHOICE updated
05/06/15 11:04 AM
System Structure and Governance Questioned
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ROYCE ON MBL: 'FAR FROM OVER' updated
05/04/15 12:38 PM
Asks for Members to Contact Congress
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THE MILITARY LENDING ACT AND CUs updated
05/04/15 04:04 PM
Congress Attempts to Assist
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AMENDED COMMON BOND RULE PASSED updated
04/30/15 02:46 PM
NCUA Votes 2-1
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DATA BREACH BILL: CAMPAIGN LAUNCHES updated
04/28/15 09:50 AM
Twitter, Facebook, and Email
More than 30,000 credit union members received an actionable email alert through the California and Nevada Credit Union Leagues’ Connect For The Cause program this week regarding Senate Bill 961, the Data Security Act of 2015.
NCUA AGENDA: ASSOC. COMMON BONDS updated
04/28/15 09:01 AM
RBC2 Comment Letter Update
The National Credit Union Administration (NCUA) board will consider a final rule on field of membership (FOM) and associational common bonds at the upcoming April 30 board meeting.
ELLIOT EISENBERG ADDED TO CONFERENCE updated
04/28/15 03:36 PM
'Accelerating Success' This Week
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NCUA TESTIFIES ON REG. BURDENS updated
04/24/15 02:31 PM
House Financial Services Committee
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