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Teddy Goff, co-founder of Precision Strategies and former digital director of the Obama for America 2012 campaign

CUs REACH UP, OUT, AND DEEP
updated 11/05/13 04:08 PM
Convention Spawns Ingenuity and Ideas
After three days of enlightening discussions and insight into how they can reach up, reach out, and reach deep, credit union executives and volunteers walked away from the California and Nevada Credit Union Leagues' 2013 Annual Meeting and Convention—REACH—with a renewed vision for leading their cooperatives into another year of opportunities and challenges.

Click here to view all stories, photos, and video from the Annual Meeting and Convention and Chapter Forum/Reception!

Headlining Tuesday and Wednesday's general sessions were—in some attendees' own words—some "really amazing" and "progressive" speakers who shared ingenious yet simple ideas from outside the credit union industry that credit unions can implement to enhance their members' lives and the communities they serve.

Jane McGonigal
Jane McGonigal, director of the Institute for the Future, showed the audience how alternate reality games—or video games—can improve credit unions through the positive emotions players experience during gaming, invoking feelings of cooperation and heroism. The key is to channel these emotions in a game that addresses corporate and real-life situations, such as financial literacy.

"People who spend time playing video games have the ability to be more positive and more helpful," McGonigal said. Joy, relief, love, surprise, pride, curiosity, excitement, contentment, creativity, and awe and wonder is what keeps gamers engaged, she said. "This makes people feel more ambitious because we have optimism, more energy, and more social support" to be a catalyst for change.

Teddy Goff
Teddy Goff—co-founder of Precision Strategies and former digital director of the Obama for America 2012 campaign—catapulted the audience into insights gained from his digital world of campaigning with one mantra that attendees got a kick out of: "Don't be lame." Although consumers don't understand or care about board meetings and bylaws, it doesn't mean they aren't smart. "They just want information given to them in a way that's beneficial for them and helps them—information that's valuable to their lives and makes them feel better," he said.

Credit unions don't need to spend money on "a big production" that is "inspiring." Outreach can be simple, Goff said. "Whatever it is, it's got to add value to their lives," he said. "It needs to elevate them, and treat them with respect. Our campaign wasn't about focusing on our strategy or getting votes—it was really aimed at caring about people."

Luke Williams
Luke Williams—executive director at the Berkley Center for Innovation and Entrepreneurship at New York University—shared how many organizations focus too much on "outside entrepreneurs' ideas," and don't foster their own thinking from people working inside their own companies—individuals he terms as "intra-preneurs." His focus on "disruptive innovation" hooked the audience, as he encouraged leaders to break their industry's status quo and come up with unconventional ideas to achieve success.

"Removing inhibitions is good, but it's insufficient," Williams said, noting how some organizations put too much attention on creative corporate lifestyles that supposedly generate innovation. Instead, organizations, including credit unions, can use an incremental approach, taking small bets in a variety of new areas. Success is bound to arrive with at least one of those bets. "Those who are innovative embrace the process, and in my opinion, they outrace the 'creatives' in the world."

Neil Goldman
Neil Goldman, CEO and senior partner of Goldman Consulting and Strategy, invigorated the crowed during Wednesday's closing luncheon when he expounded on why credit unions need to "aspire, amuse, and achieve." He showed why credit unions need to first define what they are reaching for if they intend to "reach up, reach out, and reach deep."

"What's your superpower?" Goldman asked. "What's your mantra? What's your battle cry? What do you stand for? What's your cause? And what's your calling?"

He reminded those in front of him that results come from behaviors, and behaviors come from beliefs. Credit union leaders need to "spend more time dreaming" and be less judgmental in the learning process. "There's nothing more motivating than winning," he said, "and winning with desire."

Attendees REACH Up, Out, and Deep
Surrounding the "headliners" were a round of executive series, tours of the Federal Reserve Bank of San Francisco, breakout sessions, REACHtalks, networking lunches, an on-stage recognition of League Award winners, a political advocacy update, and a visit from Consumer Financial Protection Bureau Regional Director Ed Chow.

Additionally, attendees enjoyed the PAC Contributors Reception, a hip and fun Platinum Lounge, which gave them the opportunity to network and have fun late into the night, and a special session hosted by the Filene Research Institute called The Filene Impact Road Show.

The Filene event gave CEOs the opportunity to hear what the organization accomplishes for credit union through it's "Think, Do, Change" philosophy. Tansley Stearns, impact director for Filene Research Institute, gave attendees a run-down of innovative solutions tailored just for credit unions based on proven market research. Additionally, she provided insightful tips on leveraging innovation to solve problems.

 
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THREE TOPICS SHAPING ‘GAC’ THIS YEAR updated 03/02/15 05:08 PM
Data Security Will Top GRR
Next week the Credit Union National Association’s 2015 Governmental Affairs Conference (GAC) will kick off in Washington D.C.—a conference that, unlike others, is focused on bringing the credit union message to Congress and the administration.

EVANGELICAL CHRISTIAN CU CEO RETIRIN updated 03/02/15 04:20 PM
Holbrook Served For 36 Years
Evangelical Christian CU's Mark Holbrook will retire in May after 36 years as CEO. He is widely acknowledged for growing the 50-year-old institution to an alliance of more than 11,000 members and ministries in 130 countries.

ROYCE REINTRODUCES MBL CAP BILL updated 03/02/15 03:31 PM
Raises Limit to 27.5 Percent of Assets
Today, Congressman Ed Royce (R-CA) reintroduced legislation raising the member business lending (MBL) from 12.25 percent to 27.5 percent of assets.

CUs LEND UNIQUE VOICE TO NEWS MEDIA updated 03/02/15 02:55 PM
Stories Garner Spotlight in CA, NV
Only two months into 2015, local news media across California and Nevada are highlighting credit unions’ positive impact on their communities as the economy continues strengthening and the industry seeks how it can uniquely serve members.

VETERANS MBL BILL INTRODUCED updated 02/27/15 01:27 PM
Service Member Loans Exempt From Cap
This morning, Reps. Julia Brownley (D-CA) and Jeff Miller (R-FL) introduced H.R. 1133, legislation that will help the nation’s veterans establish themselves as small business entrepreneurs. With many service members already credit union members, this new bill would exempt small business loans issued to veterans from the member business lending (MBL) cap.

CUs TESTIFY ON FIN. LITERACY updated 02/25/15 10:50 AM
Nat'l. CU Foundation Speaks at FLEC
Gigi Hyland, executive director of the National Credit Union Foundation toured the movement's dedication to youth financial literacy today in a presentation to the U.S. Treasury's Financial Literacy Education Commission (FLEC).

WINE AUCTION RAISES RECORD AMOUNT updated 02/24/15 10:27 AM
More Than $1 Million for Children’s Hospitals
More than $1 million was raised for 11 Children’s Miracle Network Hospitals in California and Nevada during the annual Credit Unions for Kids Wine Auction last Friday night—a record amount in the event’s 10-year history.

REACH INNOVATION GROUP KICKS OFF updated 02/23/15 03:15 PM
Two-Day Discovery Experience
The California and Nevada Credit Union Leagues’ REACH Innovation Group officially launched last week with a two-day experiential learning session, immersing the 17 participants in the Filene Method of Innovation.

CONGRESSMEN VISIT CA, NV CU LEADERS updated 02/23/15 01:53 PM
Plus, Nevada HOA Super Lien Update
Two members of Congress visited credit unions in California and Nevada last week during the President’s Day district work period.

NCUA APPROVES 'SMALL CU' PROPOSAL updated 02/20/15 03:17 PM
Plus: Reg Burden Examples Needed
A proposal to amend the Regulatory Flexibility Act (RFA) definition of “small entity” was approved during last week’s National Credit Union Administration (NCUA) board meeting, which would increase the asset threshold definition of “small” federally-insured credit unions from $50 million to $100 million.

CUNA PLEDGES $1M TO MUSEUM updated 02/18/15 04:23 PM
Sponsors ‘Legacy Campaign’
The Credit Union National Association (CUNA) has pledged $1 million toward America’s Credit Union Museum Legacy Capital Campaign to help ensure the rich history of the credit union system is preserved.

LONGTIME CU LEADER PASSES updated 02/17/15 10:41 AM
Larry Sharp—Advocate and Volunteer
Longtime credit union advocate and former Arrowhead Credit Union CEO Larry Sharp passed away on Monday morning, leaving a 45-year legacy of volunteerism and leadership within the California credit union movement and the local Inland Empire community. He was 72.

CO-OP TO BUY COVERA SOLUTIONS, INC. updated 02/13/15 02:11 PM
Enters Agreement with NY CU Assoc.
California-based CO-OP Financial Services has signed a letter of intent with the New York Credit Union Association (NYCUA) to purchase the association's subsidiary, Covera Solutions, Inc. The purchase is expected to be completed by the end of the first quarter. Covera provides 248 credit unions with credit, debit, ATM, and prepaid cards solutions.

NEVADA CHAIRMAN ADDRESSES COMMITTEE updated 02/12/15 10:44 AM
Urges Reducing Reg., Leg. Burden
During a hearing in front of the Senate Banking Committee last week, Nevada Credit Union League Chairman and Greater Nevada CU CEO Wally Murray addressed 191 regulatory changes handed down to financial institutions from three dozen federal agencies since January 2008.

CO-OP RE-LAUNCHES MOBILE BANKING APP updated 02/11/15 09:09 AM
P2P Payments, Remote Check Deposit
CO-OP Financial Services is re-launching CO-OP Mobile, its mobile banking application, which now features optional real-time, person-to-person payments, and remote check deposit.

CUs POST IMPRESSIVE GAINS IN 2014 updated 02/09/15 10:20 AM
Membership, Loan Portfolios Up
In 2014, the credit union industry experienced impressive membership and operational success, suggesting Americans are starting to recognize the value proposition of credit unions and are utilizing their products and services.

CEO TO TESTIFY ON BANKING COMMITTEE updated 02/09/15 02:06 PM
Regulatory Relief, MBL, Supplemental Capital
Wally Murray—chairman of the Nevada Credit Union League and CEO of Greater Nevada CU—will be testifying at a hearing before the U.S. Senate Banking Committee on regulatory relief for credit unions this coming Thursday morning.

NV LEADERS MEET WITH STATE LAWMAKERS updated 02/09/15 01:33 PM
HOA Lien Foreclosures Discussed
Delegates from credit unions throughout Nevada descended upon the state capitol in Carson City on Feb. 4 for the Nevada Credit Union League’s 2015 Government Relations Rally.

CATALYST: PARTICIPATIONS CLEAR 100M updated 02/06/15 11:55 AM
California CUs Included in Deals
Since launching earlier in 2014, the Catalyst Corporate FCU loan participation program has helped 41 credit unions buy and sell more than $100 million in loans, closing five deals in less than one year.

LEAGUE OVERDRAFT SURVEY POSTED updated 02/05/15 11:38 AM
View Results and Final Report
During CEO roundtable discussions last summer, it was decided the California and Nevada Credit Union Leagues must take a proactive approach regarding likely rulemaking by the Consumer Financial Protection Bureau (CFPB) on overdraft programs.

OIL'S DECLINE PUTS CUs ON THE ALERT updated 02/04/15 02:09 PM
California Members Face Varying Impact
Credit unions headquartered in the heart of California’s largest oil-producing counties are bracing for members in need of financial assistance as the recent spill in oil prices puts a dent in local commerce and employment.

RMJ CREATES NEW ADVISORY COMMITTEE updated 02/03/15 09:19 AM
Plus, Designation of Excellence for CUs
The Richard Myles Johnson (RMJ) Foundation has a new advisory committee that will provide advice, guidance, and active support of the Foundation’s initiatives, including Bite of Reality—a hands-on simulation program that teaches budgeting skills to young people.

WORLD COUNCIL YOUNG CU PEOPLE updated 02/02/15 03:25 PM
Nominate a Professional Today
The World Council of Credit Unions is now accepting nominations for the World Council Young Credit Union People (WYCUP) scholarship program, an international networking and educational opportunity for promising credit union leaders.

CLARK COUNTY CU CEO TO RETIRE updated 01/29/15 10:54 AM
Wayne Tew Served 29 Years at CU
Clark County CU President/CEO and former Chairman of the Nevada Credit Union League Wayne Tew plans to retire this summer after 29 years with the credit union.