|Teddy Goff, co-founder of Precision Strategies and former digital director of the Obama for America 2012 campaign|
CUs REACH UP, OUT, AND DEEP
updated 11/05/13 04:08 PM
Convention Spawns Ingenuity and Ideas
After three days of enlightening discussions and insight into how they can reach up, reach out, and reach deep, credit union executives and volunteers walked away from the California and Nevada Credit Union Leagues' 2013 Annual Meeting and Convention—REACH—with a renewed vision for leading their cooperatives into another year of opportunities and challenges.
Headlining Tuesday and Wednesday's general sessions were—in some attendees' own words—some "really amazing" and "progressive" speakers who shared ingenious yet simple ideas from outside the credit union industry that credit unions can implement to enhance their members' lives and the communities they serve.
Jane McGonigal, director of the Institute for the Future, showed the audience how alternate reality games—or video games—can improve credit unions through the positive emotions players experience during gaming, invoking feelings of cooperation and heroism. The key is to channel these emotions in a game that addresses corporate and real-life situations, such as financial literacy.
"People who spend time playing video games have the ability to be more positive and more helpful," McGonigal said. Joy, relief, love, surprise, pride, curiosity, excitement, contentment, creativity, and awe and wonder is what keeps gamers engaged, she said. "This makes people feel more ambitious because we have optimism, more energy, and more social support" to be a catalyst for change.
Teddy Goff—co-founder of Precision Strategies and former digital director of the Obama for America 2012 campaign—catapulted the audience into insights gained from his digital world of campaigning with one mantra that attendees got a kick out of: "Don't be lame." Although consumers don't understand or care about board meetings and bylaws, it doesn't mean they aren't smart. "They just want information given to them in a way that's beneficial for them and helps them—information that's valuable to their lives and makes them feel better," he said.
Credit unions don't need to spend money on "a big production" that is "inspiring." Outreach can be simple, Goff said. "Whatever it is, it's got to add value to their lives," he said. "It needs to elevate them, and treat them with respect. Our campaign wasn't about focusing on our strategy or getting votes—it was really aimed at caring about people."
Luke Williams—executive director at the Berkley Center for Innovation and Entrepreneurship at New York University—shared how many organizations focus too much on "outside entrepreneurs' ideas," and don't foster their own thinking from people working inside their own companies—individuals he terms as "intra-preneurs." His focus on "disruptive innovation" hooked the audience, as he encouraged leaders to break their industry's status quo and come up with unconventional ideas to achieve success.
"Removing inhibitions is good, but it's insufficient," Williams said, noting how some organizations put too much attention on creative corporate lifestyles that supposedly generate innovation. Instead, organizations, including credit unions, can use an incremental approach, taking small bets in a variety of new areas. Success is bound to arrive with at least one of those bets. "Those who are innovative embrace the process, and in my opinion, they outrace the 'creatives' in the world."
Neil Goldman, CEO and senior partner of Goldman Consulting and Strategy, invigorated the crowed during Wednesday's closing luncheon when he expounded on why credit unions need to "aspire, amuse, and achieve." He showed why credit unions need to first define what they are reaching for if they intend to "reach up, reach out, and reach deep."
"What's your superpower?" Goldman asked. "What's your mantra? What's your battle cry? What do you stand for? What's your cause? And what's your calling?"
He reminded those in front of him that results come from behaviors, and behaviors come from beliefs. Credit union leaders need to "spend more time dreaming" and be less judgmental in the learning process. "There's nothing more motivating than winning," he said, "and winning with desire."
Attendees REACH Up, Out, and Deep
Surrounding the "headliners" were a round of executive series, tours of the Federal Reserve Bank of San Francisco, breakout sessions, REACHtalks, networking lunches, an on-stage recognition of League Award winners, a political advocacy update, and a visit from Consumer Financial Protection Bureau Regional Director Ed Chow.
Additionally, attendees enjoyed the PAC Contributors Reception, a hip and fun Platinum Lounge, which gave them the opportunity to network and have fun late into the night, and a special session hosted by the Filene Research Institute called The Filene Impact Road Show.
The Filene event gave CEOs the opportunity to hear what the organization accomplishes for credit union through it's "Think, Do, Change" philosophy. Tansley Stearns, impact director for Filene Research Institute, gave attendees a run-down of innovative solutions tailored just for credit unions based on proven market research. Additionally, she provided insightful tips on leveraging innovation to solve problems.
NCUA AGENDA: ASSOC. COMMON BONDS updated
04/28/15 09:01 AM
RBC2 Comment Letter Update
The National Credit Union Administration (NCUA) board will consider a final rule on field of membership (FOM) and associational common bonds at the upcoming April 30 board meeting.
NCUA TESTIFIES ON REG. BURDENS updated
04/24/15 02:31 PM
House Financial Services Committee
National Credit Union Administration (NCUA) Director of the Office of Examination and Insurance Larry Fazio testified yesterday before the House Committee on Financial Services along with other U.S. banking regulators. Topics covered include the 2nd version of the risk-based capital rule and access to industry interactions. In addition there were considerable conversations about how to protect smaller financial institutions from regulation intended for large Wall Street banks.
SAN GABRIEL VALLEY ECON. OUTLOOK updated
04/22/15 02:33 PM
What You Missed
The California Credit Union League attended the San Gabriel Valley Economic Outlook event on April 21 and share gained insights with its members.
CUNA JOINS HOME DEPOT LAWSUIT updated
04/16/15 03:30 PM
Association Rallies with CUs
The Credit Union National Association (CUNA) has joined forces with the California and Nevada Credit Union Leagues, credit unions, and other financial institutions as a plaintiff in a class action lawsuit against the Home Depot.
SUCCESS AT ‘SACTOWN’ AND GRR updated
04/16/15 02:46 PM
April 12-14 in Sacramento
The annual Credit Union SacTown Ten-Mile Run and the California Government Relations Rally (GRR) were huge successes. Hundreds of credit union leaders, professionals, and volunteers convened in Sacramento to participate in these consecutive events on April 12-14. Collectively, our efforts will help change lives and make a positive impact on the movement.
SOCIAL MEDIA TIPS FOR TAX DAY updated
04/15/15 12:06 PM
CU Members Paid $1.2T in Taxes in 2014
Today is tax day! Nearly 102 million credit union member owners paid $1.2 trillion in taxes in 2014. In California alone, 9.9 million members paid $127 billion in taxes, while in Nevada 330,000 members paid $3.9 billion in taxes.
‘SACTOWN 10’ TROPHY AWARDED updated
04/15/15 01:32 PM
Rep. Ken Cooley Claims Prize
Following a legislative meeting during the California Government Relations Rally on April 14, League members presented Assemblyman Ken Cooley (D-Rancho Cordova) with this year's Legislative Team Traveling trophy. The trophy is awarded to the legislative team with the best combined run time in the Credit Union SacTown Ten-Mile Run’s five-mile team run.
JAN OWEN: STATE CUs STRONG, GROWING updated
04/14/15 10:29 AM
Mentions Joint Exams, Advisory Board Seat
The health of state-chartered credit unions in California is strong, with the average net worth ratio at 11.2 percent, according to Jan Owen, commissioner for the California Department of Business Oversight (DBO). She spoke at the California Credit Union League’s 2015 Government Relations Rally (GRR) on Tuesday morning.
POLITICAL ARENA SHAPES CU ADVOCACY updated
04/14/15 09:48 AM
Jim Brulte Addresses GRR Attendees
California Republican Party Chairman Jim Brulte helped kick off the California Credit Union League's 2015 Government Relations Rally on Monday afternoon, giving attendees a taste of how the state and federal political environments have evolved over the past few decades, and what it means for credit union leaders when they visit state legislators.
CFPB—WHAT DID YOU SAY? updated
04/14/15 02:17 PM
Consumers To Share Complaint Stories
In July 2014, the Consumer Financial Protection Bureau (CFPB) proposed a policy that would allow consumers to publicly share their stories when they submit complaints to the bureau. Recently, the CFPB has now finalized its consumer narrative policy.
'SACTOWN' RAISES NEARLY 200K FOR CMN updated
04/13/15 04:59 PM
Benefits Children’s Hospitals in CA, NV
The fourth annual Credit Union SacTown Ten-Mile Run—which took place Sunday in downtown Sacramento—raised more than $195,000 for Children’s Miracle Network Hospitals (CMN) in California and Nevada.
PRIVATELY-INSURED CUS JOIN FHLB updated
04/13/15 03:21 PM
House Passes H.R. 299
The House passed the Capital Access for Community Financial Institutions Act of 2015 (H.R. 299), a bill that would allow privately-insured credit unions to join the Federal Home Loan Bank (FHLB) program. According to Rep. Steve Stivers (R-Ohio), the bill would give 1.2 million credit union members greater access to credit.
‘SACTOWN 10’ RAISES $200K SO FAR updated
04/10/15 11:23 AM
Race is April 12, 2015
The credit union community will be out in force for the first of four events that represent the Credit Union Miracle Day Family of Races benefitting Children’s Miracle Network Hospitals: the Credit Union SacTown Ten-Mile Run in Sacramento, CA and Credit Union Cherry Blossom Ten-Mile Run in Washington, D.C.—both happening on April 12.
CA ECONOMY: MAJOR GROWTH PREDICTED updated
04/09/15 08:15 AM
Two Forecasts Talk Jobs, Wages, More
Stop calling it a “recovery”—the California economy is in expansion mode, and it won’t taper for the foreseeable future.
NCUA UPDATES SECONDARY CAPITAL updated
04/09/15 01:44 PM
Federation Applauds Efforts
The National Credit Union Administration (NCUA) has announced major improvements to secondary capital, which will spur greater investment into the credit union system. The NCUA's Supervisory Policy Manual revisions will provide clear steps for Low Income Designated (LID) credit unions to apply and be approved for pre-payment of secondary capital. The National Federation of Community Development Credit Unions (Federation) is pleased with the NCUA’s action.
CO-OP DECLARES $29.2M DIVIDENDS updated
04/08/15 02:10 PM
Has Nearly 1,200 Shareholding CUs
CO-OP Financial Services announced a shareholder dividend pool of $29.2 million for 2014, bringing its total shareholder patronage amount to $314.1 million since 1996. Additionally, the year was marked with new records, partnerships, and products for the CUSO.
CUs, LEAGUES, AND NCUA MEET updated
04/06/15 11:18 AM
Exam Survey and IRR Discussed
Representatives from the California and Nevada Credit Union Leagues joined other state league and credit union leaders in meeting with National Credit Union Administration (NCUA) Region V Director Liz Whitehead and her staff last Friday in Arizona.
REGISTER NOW FOR NEXT WEEK'S GRR updated
04/06/15 03:04 PM
Highly Anticipated Event This Year
The most important state advocacy event of the year for credit unions takes place NEXT WEEK—the California Government Relations Rally (GRR) in Sacramento.
APRIL: FINANCIAL LITERACY MONTH updated
04/02/15 02:39 PM
CUNA and NCUF Celebrate
April is dubbed National Financial Literacy Month and National Credit Union Youth Month. It signifies a time for credit unions and organizations to engage with their members—particularly youth—about the importance of financial literacy.
LATEST ‘MEMBERS FIRST IN ACTION’ updated
04/01/15 12:47 PM
Q4 Activities from the Leagues
In this Members First In Action update, we recap the first quarter and year-to-date benefits extended to your credit union as a valued member of the California and Nevada Credit Union Leagues and Credit Union National Association (CUNA).
‘SACTOWN’ FEATURED ON TODAY SHOW updated
04/01/15 03:35 PM
Local Race Part of National Effort
The annual Credit Union SacTown Ten-Mile Run has been selected as a flagship race by the TODAY Show as part of its health-focused national #RunforTODAY program. In partnership with local NBC-affiliates, the program is aimed at empowering women across the country to get fit this spring.
CONGRESSMAN VISITS SAN DIEGO CUs updated
04/01/15 03:18 PM
Rep. Xavier Becerra Talks Industry Issues
Rep. Xavier Becerra (D-Los Angeles) held a series of meetings in San Diego on March 30, the first of which was with credit union leaders.
CA GRR: JIM BRULTE AND JAN OWEN updated
03/31/15 11:37 AM
Exciting Guest Speakers
This year’s California Government Relations Rally (GRR) from April 13-14 in Sacramento will feature guest appearances by Jim Brulte, chairman of the California Republican Party, and Jan Owen, commissioner of the California Department of Business Oversight (DBO).