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Raymond Baldauf, former chairman of the California Credit Union League (1978), as illustrated on the cover of Credit Union Digest in Fall of 1977.

'COMPLETELY COMMITTED' TO CUs
updated 01/03/14 10:02 AM
Former League Chairman Passes
Raymond Baldauf, former chairman of the California Credit Union League in 1978, passed away in late December, leaving a legacy of devotion and fervor for the California credit union movement.

Baldauf, who was 87 years old, started in credit unions in the late 1940s and stayed in the industry more than 35 years. He was CEO of Long Beach Gentelco FCU (now Pacific Community CU) before transitioning into the credit union vendor sphere and opening his own insurance agency—Raymond and Raymond Insurance.

“As his friends and family can attest, the era Ray made his mark in echoes who he was as a person,” said California and Nevada Credit Union Leagues President and CEO Diana Dykstra. “We know Ray always put his members' best interest at heart in everything he set out to accomplish. Even after transitioning to new opportunities, he remained a trusted business partner selling insurance products to credit unions, helping them meet the needs of their members.”

A significant legislative and regulatory period resulting in the betterment of credit unions took place during the latter part of Baldauf’s career. He was instrumental in the implementation of H.R. 3365, the Depository Institutions Bill signed by President Jimmy Carter in 1977, according to League archives.

The law permitted credit unions to make mortgage loans for up to 30 years and offer a broader range of consumer services. Baldauf was chairman of the Title IV Task Force formed by the League to assist member credit unions in implementing the law’s provisions and provide the National Credit Union Administration (NCUA) with recommendations and comments.

Baldauf’s wife described his love for the industry. “He had a passion for credit unions,” said Ginny, who retired from San Mateo CU in 1997. “He, like other professionals in the credit union movement, understood that it takes everyone pulling together to accomplish something. Credit unions sometimes lose sight of the fact that you can’t just take; you have to give back. Ray was always pushing for that.”

Her husband was a “very smart” man, and one that could “always see the handwriting on the wall,” she said.

When Baldauf formed his insurance company, “He was a partner, not a vendor,” according to San Mateo CU CEO Barry Jolette. “A vendor just sells you stuff, but a partner cares about you. Ray definitely cared about growing your credit union to better your members.” Baldauf represented “all that was good in credit unions” in caring not only about his members, but his business associates as well.

Baldauf was also active as a volunteer. Before accepting the League chair seat, he held numerous League committee chairmanships and chapter seats, offering valuable insight into how the League could better serve credit unions, and ultimately their members.

"Ray was such a professional, and there is no other way to describe the manner in which he distinguished himself as he carried out the duties of chairman," said Bill Broxterman, formerly president of the California Credit Union League from 1974-89, CEO of Hughes Aircraft Employees FCU, and board chairman of CUNA Mutual Group. "No one could have appreciated him more than I. He was completely committed to credit union ideals, and he never took advantage of anyone."

Dykstra added: “We want to honor and thank Ray for his outstanding commitment to credit unions. Our most sincere and heartfelt condolences go out to his wife.”

 
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