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L-R (clockwise): Rudy Hanley, CEO of SchoolsFirst FCU; Sue Longson, VP of Business Development and Community Relations for SCE FCU; Patsy Van Ouwerkerk, CEO of Travis CU; and Jim Updike, CEO of Honda FCU

CALIFORNIA CEOs ANNOUNCE RETIREMENT
updated 01/17/14 01:56 PM
CU Leaders Served Several Years
Four longtime California credit union leaders renowned for their community involvement and commitment to the movement recently announced their respective retirements this coming year—Rudy Hanley, CEO of SchoolsFirst FCU; Sue Longson, Vice President of Business Development and Community Relations for SCE FCU; Jim Updike, CEO of Honda FCU; and Patsy Van Ouwerkerk, CEO of Travis CU.

Rudy Hanley (SchoolsFirst FCU)
With 584,000 members and $10 billion in assets, Hanley is retiring from the fifth largest credit union in the nation, as well as the largest in California. SchoolsFirst is headquartered in Santa Ana, CA. The SchoolsFirst board of directors is currently working on selecting the credit union’s next CEO.

“It is with mixed emotions that I announce my retirement effective at the end of March,” Hanley said in a message to members. “This decision was not an easy one for me. The last 31 years have been the most fulfilling and rewarding of my career, thanks to our wonderful members and team members whom I consider my second family.”

Hanley—a Hungarian immigrant and originally a tax and small business consultant—became head of the California Credit Union League’s Research and Information Department before taking the helm of SchoolsFirst. Throughout his career, he has served on the boards of the California League, Credit Union National Association (CUNA), CUNA Strategic Services, CUNA Mutual Group, and the Consumer Federation of America. He is also a founding member of Filene Research Institute. He received the League’s Unsung Hero Award in 2010, which honors deserving individuals within the credit union movement with at least 20 years of service and who have made significant contributions in the community. He was also awarded the 2011 Herb Wegner Memorial Award by the National Credit Union Foundation (NCUF) for his individual achievement within the credit union movement.

“It has been my honor and privilege to serve,” Hanley said. “I will be forever grateful to our members, board, and team for the successes they made possible.”

Patsy Van Ouwerkerk (Travis CU)
Travis CU announced Van Ouwerkerk will retire “late this summer” after leading the $2.1 billion Vacaville, CA-based credit union for 12 years. The credit union has grown from $1.1 billion to its current size since Van Ouwerkerk became CEO in 2002. It now serves more than 160,000 members at 22 locations in Northern California communities, as well as military and civilian personnel at Travis Air Force Base.

“Patsy is a visionary leader, dedicated to promoting the importance and value of credit unions to the members and communities served, on both a local and global level,” said Board Chairman Pat Moreno in a news release. “She has been instrumental in expanding Travis Credit Union’s role as a model community steward and partner.”

Van Ouwerkerk has spent 38 years within the credit union movement. She was the California and Nevada Credit Union Leagues' 2007 recipient of the Distinguished Service Award. She also received the Leo H. Shapiro Lifetime Achievement Award in 2013, the California Credit Union League's highest honor which recognizes her lifetime of contributions to the California credit union movement. She also served as chairman of the California Credit Union League in 2002.

Executive Vice President Barry Nelson was unanimously selected by Travis CU’s board of directors as incoming CEO. He has been a part of Travis CU’s management team since 2001 and is “deeply involved in setting long-range strategies for the credit union,” according to the news release. He was previously CFO and COO.

Jim Updike (Honda FCU)
After nearly 45 years in credit unions, Updike is transitioning at Honda FCU to a senior advisor position on April 1, where he will stay until retiring in May 2015. Succeeding Updike will be COO Steve Brandon. Before serving at Honda FCU—located in Torrance, CA—Updike was CEO of California Coast CU and NCR West FCU. Before those leadership roles, Updike started the very first ever share-draft program at San Diego Gas and Electric CU.

“It’s been unbelievably exciting and fun,” he said of his time in the credit union movement. “The changes I’ve seen over the years have been absolutely incredible. What was so neat is, we implemented changes because nobody told us we couldn’t. For instance, we would have no interest-bearing checking accounts anywhere in the economy if it weren’t for credit unions.”

During his career, Updike was honored with the California Credit Union Leagues’ Unsung Hero Award, recognizing individuals within the credit union movement with at least 20 years of service, and who have made significant contributions in the community. He has also been a board member of the Richard Myles Johnson Foundation since 2005, serving as chairman several years, and served five years on the Leagues’ Government Relations Committee, as well as several other volunteer seats within the industry.

“The biggest thing I’ll remember are the people in this industry who are real icons—Dick Johnson, Rudy Hanley, Patsy Van Ouwerkerk, Hal Stevens, and many more," he said. “There are so many people out there who made such a tremendous difference in other people’s lives because of the credit union industry. It’s been a wonderful experience.”

Sue Longson (SCE FCU)
Longson, who is retiring in March from SCE FCU, is the former longtime CEO of SONEPCO FCU and has been working in credit unions for 40 years. Before SONEPCO, she was CEO of Pacific CU and Cal Center CU—and at one time, she was the youngest credit union manager in the nation. Additionally, she is the third generation in her family to work in credit unions. “Growing up in a family dedicated to the credit union movement instilled in me the desire to serve, to help people by making a difference in their lives,” Longson said.

She has been recognized with the Leagues’ PAC Advocate of the Year more than once for playing a key role on the credit union advocacy front. She has been very active in political affairs, serving on political action and government relations committees in both Nevada and California. She has also served as chairman of the Nevada Credit Union League, as well as countless other organizations and volunteer efforts in the community and credit union arena.

“Helping members by providing excellent and caring service has been the focus of my life in credit unions,” she added. “Furthering the credit union movement by serving in various capacities and becoming active politically has been my passion. While I am excited about the future and the next chapter in my life, I am truly going to miss being an active part of our movement.”

 
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LEAGUES ASK NCUA FOR MBL GUIDANCE updated 09/01/15 11:25 AM
Supervisory Guidance Uncertain
In response to the National Credit Union Administration’s (NCUA) proposed member business lending rule, the California and Nevada Credit Union Leagues are urging the agency to provide clarification on specific issues related to the proposal and to publish for comment a proposed supervisory guidance.

CA REPS SUPPORT NCUA’S MBL PROPOSAL updated 08/31/15 11:41 AM
Monday's Supporters Make 5 Total
Five members of Congress from California have written letters to the National Credit Union Administration (NCUA) supporting the agency’s proposed member business lending rule, which would allow credit unions more flexibility in making member business loans.

PLEXCITY ADDS HAWAII LEAGUE AS OWNER updated 08/31/15 10:25 AM
Increases ROI for all Stakeholders
Adding to its unique story of growing collaboration between credit union trade associations since January 2015, Plexcity announced that the Hawaii Credit Union League is purchasing a shared-ownership stake in the Ontario, CA-based company for information technology, accounting/finance, and human resource solutions.

CMG DISCOVERY CONFERENCE COMING SOON updated 08/28/15 02:04 PM
Virtual Meeting To Offer Insights
CUNA Mutual Group will hold its sixth annual Discovery Conference on Wednesday, Oct. 21. This no-cost conference will provide valuable insights pertaining to key topics and trends in the credit union industry—to help credit union leaders move forward with more confidence.

CU CEO CONFIDENCE INDEX RISES updated 08/26/15 01:56 PM
In Better Spirits Regarding Economy
Catalyst Corporate FCU's CEO Confidence Index bounced up in the second quarter, after see-sawing up and down the previous four quarters.

ADDITIONS TO SEPT. 'HIKE THE HILL' updated 08/24/15 12:08 PM
Coffee With Regulators and MBL
In two weeks, the California and Nevada Credit Union Leagues’ will host a “Coffee with the Regulators” meeting during the annual Hike The Hill gathering on Capitol Hill (Sept. 8-10). Credit union attendees will discuss relevant and important issues with officials from the National Credit Union Administration (NCUA) and Consumer Financial Protection Bureau (CFPB).

FHA ISSUES STATEMENT ON 'PACE' LOANS updated 08/24/15 02:41 PM
Consistent With Leagues' Comments
On Monday, the Federal Housing Administration (FHA) issued a policy statement on Property Assessed Clean Energy (PACE) that is consistent with comments from the California and Nevada Credit Union Leagues’ position on the issue.

REP. MCCLINTOCK SUPPORTS MBL RULE updated 08/21/15 10:45 AM
Submits Letter to NCUA
As reported in the California and Nevada Credit Union Leagues’ Advocacy Blog, Representative Tom McClintock (R-El Dorado) is now the second member of Congress to send a support letter to the National Credit Union Administration (NCUA) in support of credit unions and their proposal to modernize the member-business lending (MBL) rule. Rep. Julia Brownley (D-Ventura) sent a letter last week.

WHAT'S DRIVING MEMBERSHIP GROWTH updated 08/19/15 11:59 AM
Three California Perspectives
Competitive products and services don’t tell the whole story of why membership continues to soar at several credit unions in California. Neither does the growing economy.

RMJ TOURNEY RAISES NEARLY $60,000 updated 08/19/15 10:39 AM
Event Sold-Out With 144 Golfers
The Richard Myles Johnson (RMJ) Foundation/CUNA Mutual Golf Tournament, held August 17 at the Newport Beach Country Club in Newport Beach, CA, raised nearly $60,000 for the state foundation for credit unions in California and Nevada.

'PACE' EXPANSION ATTEMPT DEFEATED updated 08/18/15 10:36 AM
League Engaged Lawmakers on Issue
The California Credit Union League has helped defeat an attempt in the California legislature (Senate Bill 602) to give super-lien rights to unregulated lenders through Property Tax Assessed financing.

CALL TO ACTION: MBL COMMENTS NEEDED updated 08/17/15 04:28 PM
NCUA Deadline is Aug. 31
More positive comment letters that support the National Credit Union Administration’s (NCUA) proposed member business lending rule are needed to help the agency shape its final rule—including letters from your credit union and your business members.

CA CUs AID FIRE VICTIMS updated 08/14/15 03:20 PM
Fundraising Efforts Continue
As more than dozen fires raged on in northern California in recent weeks, area credit unions stepped up efforts to help—supplying the hard-working firefighters with goodie baskets of water, food, and supplies; helping in large animal rescues and defending family farms; and raising much-needed donations to help those who have suffered losses. Some Coast Central CU staffers—who are also volunteer firefighters—were deployed to help fight the fires.

CU Direct Partners with CULA updated 08/13/15 02:54 PM
Leasing Option Availability
CU Direct, the provider of lending, automotive and strategic solutions to the credit union industry, has entered into a new agreement with Credit Union Leasing of America.

MEMBER BEHAVIOR: SHIFT IS COMING updated 08/11/15 10:40 AM
Conference Spotlights Rates, Economy
It was evident during a three-day conference in San Diego that credit unions are on high alert as they wade into tricky waters and strategize how to manage balance sheet spreads and liquidity in light of the Federal Reserve’s upcoming federal funds interest rate hike.

CUs GAIN INSIGHTS AT SHAPIRO SUMMIT updated 08/11/15 09:25 AM
Talk Strategy, Marketing, Trends
More than 60 credit union leaders from California and Nevada, speakers, and League staff convened at the annual Shapiro Summit on Aug. 7-8 in Ontario, CA to discuss important issues credit unions $50 million and under face in today’s economy, and how to overcome those obstacles.

NCUA AWARDS $2 MILLION IN GRANTS updated 08/07/15 11:05 AM
Funds Help 225 Low-Income CUs
The National Credit Union Administration (NCUA) has awarded more than $2 million in grants to help 225 low-income credit unions expand products and services, open branches or relocate offices, advance digital growth, and provide greater security for their members.

Auto & Home Loans Drive Trend updated 08/07/15 02:42 PM
Member Lending Benefiting CUs
California and Nevada credit unions are experiencing auto and mortgage loan growth as part of a trend of increased lending activities by credit unions nationwide.

REP. BROWNLEY SUPPORTS MBL RULE updated 08/06/15 04:28 PM
Writes Letter to NCUA
As reported in the California and Nevada Credit Union Leagues’ Advocacy Blog, Representative Julia Brownley (D-Ventura) was the first member of Congress to formally write to the National Credit Union Administration (NCUA) in support of their proposal to modernize the member-business lending (MBL) rule. There will likely be many more to write in support of updating this outdated member business lending rule.

Vendor Authority Bill, Halted updated 08/05/15 04:20 PM
The League & CUNA Oppose Amendment
The U.S. Senate just adjourned for the August recess, but not without controversy for credit unions. The Senate was supposed to consider a bill addressing cybersecurity issues. During consideration, Sen. Elizabeth Warren (D-MA) introduced an amendment that would expand the NCUA's third-party vendor authority. The League and CUNA mobilized to halt any progress of this amendment. With the Senate's adjournment this afternoon, neither the bill or vendor authority amendment progressed. Credit unions, our CUSO partners, and vendors will now have time to further mobilize against future efforts.

CO-OP LAUNCHES CO-OP API SUITE updated 08/05/15 01:52 PM
New Developer Tool Helps CU Apps
CO-OP Financial Services is introducing a suite of APIs (application program interfaces) that will enable credit unions to quickly integrate the latest mobile and online technology directly into their existing mobile and virtual channels.

STATE EXPLORES BANKING MARIJUANA BIZ updated 08/03/15 02:30 PM
CU Reps Discuss on CA Panel
While California Board of Equalization Member Fiona Ma is proposing a state-run bank to serve the “legitimate” marijuana industry in California, the board is concerned with people walking into their offices with thousands of dollars in cash to pay their state taxes.

CUNA’S ’15-’17 STRATEGIC PLAN updated 07/31/15 09:44 AM
Letter From CEO Jim Nussle
The Credit Union National Association (CUNA) sent to credit unions a letter which contained the association’s 2015-2017 strategic plan, detailing how President and CEO Jim Nussle will fulfill mandates he received from the board when he signed his contract last September.

CATALYST'S ANNUAL ECONOMIC FORUM updated 07/31/15 08:54 AM
Registration Now Open
Registration is now open for Catalyst Corporate's 38th annual Economic Forum, which will be held Oct. 5-7 at the Omni Mandalay Hotel, near Dallas, TX.