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David Creager, Manager of Grassroots Advocacy for the California and Nevada Credit Union Leagues

'DON'T TAX' CAMPAIGN: PUSH CONTINUES
updated 01/23/14 09:54 AM
February a Key Month to Reach Out
As credit unions enter 2014, one of last year’s primary challenges still remains. The threat of taxation, unfortunately, has not passed with the New Year.

Rather, key members of the House and Senate have renewed calls to pass comprehensive tax reform. We anticipate the first draft of a tax-reform package before spring of this year. While it is unlikely this package will pass in entirety during this calendar year, this legislation will become the starting point for future congressional efforts to reform the tax code. Negative outcomes for credit unions in this first series of tax bills will force credit unions into a long, drawn-out tax fight where defense will be our only legislative priority.

As long as the threat to the credit union tax status remains, so must our efforts to protect it. To that end, credit unions all across the country are being asked to re-engage their membership this year through the Don’t Tax My Credit Union campaign.

Last year was a successful year for the California and Nevada Credit Union Leagues’ grassroots program. Collectively, the Leagues’ member credit unions generated 285,000 contacts to Congress. Sixty-eight California and Nevada credit unions directly e-mailed their members asking them to visit Connect for the Cause and contact Congress.

Nationally, credit unions sent 1.25 million letters in support of the credit union tax status. This means California and Nevada credit unions accounted for about 23 percent of all letters sent to Congress in 2013. By any standard, that is a successful year.

This year, however, we must continue the fight—and hopefully finish the job.

Less than eight months ago when credit unions began the task of fighting for congressional support, the Leagues set a goal of generating 500,000 contacts to Congress. We must now reach that goal. Your help and engagement is needed. Credit unions that have reached out to their members should consider re-engaging their members, and every credit union who has not yet directly requested their member’s support should now do so.

In about a month, hundreds of credit union activists will descend upon Washington, D.C. for the Credit Union National Association’s Governmental Affairs Conference (GAC). Part of that event will be a massive lobbying effort capped off by hundreds of credit union activists “hiking the hill” and asking for Congress’s support face to face.

Therefore, this next month becomes extra important. If we flood Congress with letters, tweets, and phone calls, then our message will resonate even that much louder.

For assistance on how to get your credit union involved in the Don’t Tax My Credit Union campaign, contact Leagues Manager of Grassroots Advocacy David Creager at dcreager@ccul.org.

 
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'BIG DATA' SPOTLIGHT: RISK OR REWARD updated 10/22/14 12:06 PM
Three Panelists Share Opinions
With Alessandro Acquisti as moderator, Wednesday’s audience was treated to a lively discussion—and a bit of back-and-forth debate—on the use of “big data” at credit unions and its ramifications.

SPEAKER DELVES INTO DATA PRIVACY updated 10/22/14 11:57 AM
The Credit Union Connection
As the Big Data Panel during REACH 2014 kicked off on Wednesday, it was apparent “big data” is everywhere and infiltrates all facets of our lives. But how much do consumers value their privacy, and what does it mean for credit unions?

SOCIAL CHARM: INGREDIENT FOR SUCCESS updated 10/22/14 07:59 AM
Chen Lizra at REACH
“Engagement” is one of the top buzz words circulating around REACH 2014—and TED speaker, business consultant, and author Chen Lizra shared some unique insights during the general session on Tuesday. Her buzz word: “social charm.”

INNOVATION PANEL SPURS TAKE-AWAYS updated 10/22/14 05:21 PM
Three CU Industry Perspectives
Attendees at REACH 2014 received a plethora of ideas from Tuesday’s innovation panel to take back to their credit unions—not the least of which included more interaction between employees and leaders, and free-flow of ideas from the bottom up.