|L-R: Rick Schmidt, CEO of WestStar CU; Richard Holloway, CEO of Alta Vista CU; and Ray Shams, Chief Lending Officer for Xceed Financial FCU|
LENDING'S NEW AGE: BEYOND THE SCORE
updated 01/28/14 09:05 AM
A 'Huge Potential' for CUs
“It’s a vastly different world out there,” said Rick Schmidt, CEO of WestStar CU. “We have to look beyond our members’ past and focus on where they’re going in the future.”
Hailing from Las Vegas, where the bulk of his members are gaming employees, Schmidt’s perspective illustrates a phenomenon gaining speed across Nevada, California, and the nation. Tarnished by the Great Recession, many borrowers are still too risky to lend money to, or too young to show established credit.
That’s on paper. The reality is, several of these individuals are just as creditworthy as their peers with higher or established credit scores, for various reasons. Credit unions have an opportunity to fill this gap, a fact that many CEOs and lending executives are starting to realize.
“About 70 percent of people who apply for loans at our credit union have a credit score under 650,” Schmidt said. “Does this mean they’re not worthy of borrowing from us, or they’re bad people? We can’t completely use the past to judge their future because the past is so, so skewed.”
Research points to the same conclusion. A migration toward “holistic underwriting” by some credit unions and banks is stirring in the ranks, according to a white paper released in August by the Credit Union National Association’s (CUNA) Lending Council. Folks who had good credit are now seemingly subpar due to financial setbacks during or after the recession—usually the loss of a job, home foreclosure, or sometimes both. They are “still willing to pay their debts,” the council’s research states. “There is room for loosening some underwriting standards while still being prudent lenders.”
A commentary published by the Federal Reserve Bank of Cleveland in November 2010 reminds lenders that consumers’ credit scores aren’t “totally within the individual’s control.” The odds of someone repaying a loan aren’t completely dependent on his or her score, but rather “their translation into the level of riskiness they represent at the current time.”
Further research issued by the Applied Research Institute—a consortium of credit unions in California, Nevada, and other western states—validated this point in a September 2010 analysis, entitled New Consumer. “Standards need to be adjusted,” it states. “If not, credit unions are likely to unnecessarily over-tighten and damage the service they provide their members, and lose out on potential loan opportunities.”
This forward-looking approach of seeing consumers in a new light goes even deeper. Technological improvements to underwriting and so-called “behavior profiling” and “big data mining” are vetting the right opportunities for lending at some financial institutions, said Karan Bhalla, managing director of IQR Consulting, a firm serving both credit unions and banks.
“Behaviors tell a lot,” Bhalla said. “They tend to be very strong indicators of loan performance.”
Studying payment behaviors and decision habits isn’t new. But in this day and age, larger amounts of information and analysis on credit union members and bank customers is helping anticipate the exact moment they’ll need a loan or credit, along with their chances of default. Banks, especially the large ones, are ahead of the curve on this trend.
However, even the smallest of credit unions have enough data to start crunching numbers and charting possibilities.
“In many cases, you can still lend to someone even if they don’t have a good FICO score,” Bhalla said. “There is huge potential for credit unions of all sizes, a few of which are at the beginning stages of this. For many, it will be a leap of faith.”
Click here to read the full perspectives of WestStar CU CEO Rick Schmidt, Alta Vista CU CEO Richard Holloway, and Xceed Financial FCU Chief Lending Officer Ray Shams within the latest News and Views column on Pages 6-7 in the February/March edition of Credit Union Digest!
MOUNTAIN WEST JOINS 'PLEXCITY' updated
05/23/16 03:22 PM
CU Association is 6th Shared Owner
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CONNECTING WITH MEXICAN IMMIGRANTS updated
05/19/16 10:29 AM
Matrícula Consular Online Seminar June 9
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SUMMER IMPACT OPPORTUNITY FOR CUs updated
05/19/16 03:30 PM
$21M Toward Jobs For Young People
Federal government leaders are working hand in hand with local stakeholders to craft solutions that harness resources across multiple agencies in response to local needs and priorities. Since 2009, more than fifteen Federal agencies have launched dozens of initiatives and partnerships with over 1,800 rural, tribal and urban communities. Federal leaders are working across agency lines and offering hands-on support to build local capacity, provide expertise, and unlock resources to help community leaders achieve their goals.
'IT WAS THE RIGHT THING TO DO' updated
05/17/16 10:16 AM
CFO Professional of the Year
Most new ideas aren’t necessarily new, according to Susan Gruber. They are old concepts with a new twist, and they can have great potential.
WHY ONE SMALL CU RANKS BIG IN TECH updated
05/09/16 08:48 PM
Behind United Catholics FCU
No one was perhaps more surprised to learn her credit union ranked No. 1 on MagnifyMoney’s most recently published list of “most digitally savvy” U.S. credit unions than Lucy Sloan.
FINANCIAL CAPABILITY COLLOQUIUM updated
05/03/16 11:38 AM
Measuring Credit Unions' Impact
Nearly 30 leaders and professionals came together last week at the first Financial Capability Colloquium to discuss how to collectively and effectively measure the individual financial literacy efforts that their credit unions and organizations routinely implement within their communities, and how to use these measurements to tell a powerful story that will resonate with the public.
METSGER APPOINTED NCUA BOARD CHAIR updated
05/02/16 05:17 PM
Plus, CFPB on Arbitration and TRID
President Barack Obama has appointed National Credit Union Administration (NCUA) Vice Chairman Rick Metsger to be the ninth chairman of the NCUA Board of Directors, succeeding outgoing Board Chairman Debbie Matz, whose service ended April 30.
TV INVESTIGATION SPOTLIGHTS 'PACE' updated
05/02/16 02:39 PM
Protecting Consumers Becomes Crucial
A TV news station in Los Angeles has captured a clear example of consumer protection issues stemming from the “PACE” lending program (Property Assessed Clean Energy) in just one instance of how it is proving financially harmful to homeowners and credit union members across California.
'PACE' PASSES FIRST STATE COMMITTEE updated
04/26/16 08:48 AM
Congressman Sherman Gives Support
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INDUSTRY LEADER AND MENTOR PASSES updated
04/25/16 12:43 PM
O'Rourke 'Will be Missed'
Gene O’Rourke—who left a 40-year legacy of helping shape and place leaders in the credit union industry throughout California and the nation—died this past Friday. He was 70.
LEAGUES COMMENT ON OTR, FEE METHODS updated
04/25/16 04:12 PM
Plus, NCUA's 2 New Proposals
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REG COMMITTEE RESPONDS TO CORDRAY updated
04/19/16 09:31 AM
CU Leaders Express Opinions
In Consumer Financial Protection Bureau Director (CFPB) Richard Cordrary’s recent response to a congressional letter that calls on him to fully utilize the bureau’s exemption authority for community financial institutions, Cordray cites examples of how the bureau has already used this authority.
NCUA SELECTS NEW REGION V DIRECTOR updated
04/19/16 07:31 AM
Plus: Proposed Rules; Comments Needed
The National Credit Union Administration (NCUA) has selected Cherie Freed as regional director of the agency’s Region V office in Tempe, AZ. She will replace current Regional Director Elizabeth Whitehead, who will retire in May after 28 years of service.
AUTOS MAY PEAK AT 18 MILLION IN 2017 updated
04/19/16 05:40 PM
Decisive Moment for Credit Unions
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RESPECTED ECONOMIST DIES AT 63 updated
04/14/16 04:38 PM
Esmael Adibi on SchoolsFirst Board
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ADVOCACY IN FULL SWING AFTER 'GRR' updated
04/12/16 08:51 AM
Upcoming Committee Meeting on PACE
Credit union advocates may have left Sacramento last week after the 2016 California Government Relations Rally (GRR) came to a close, but state legislative efforts on a number of issues remain in full swing as the industry continues fighting for its members.
NV CUs SPECIFIED IN SENATE HEARING updated
04/11/16 01:50 PM
More Action is Forthcoming
In the California and Nevada Credit Union Leagues’ continual push for the Consumer Financial Protection Bureau (CFPB) to fully use its exemption authority for credit unions, Nevada credit unions were specifically discussed by Sen. Dean Heller (R-NV) during the first of two hearings last week regarding the CFPB’s impact.
MODERNIZATION BILL MOVES TO ASSEMBLY updated
04/05/16 09:24 AM
CA Gov. Relations Rally Kicks Off
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SACTOWN RAISES NEARLY $200K FOR CMN updated
04/05/16 09:03 AM
Benefits CA/NV Children's Hospitals
The sixth annual Credit Union SacTown Run—which took place Sunday, April 3 in downtown Sacramento, CA—raised nearly $200,000 for Children’s Miracle Network hospitals in California and Nevada. The event was sponsored by CU Miracle Day, Inc. along with 69 credit unions and credit union businesses including the California and Nevada Credit Union Leagues.
CFO: INSIGHT ON FASB's 'TRG' MEETING updated
04/05/16 08:54 AM
Current Expected Credit Loss
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EVENT WILL LAUNCH DYNAMIC DISCUSSION updated
04/04/16 04:24 PM
'Your Economy, Your Credit Union'
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CUs PREPARE TO UNITE IN SACRAMENTO updated
03/29/16 09:31 AM
Register for 'GRR' Today
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GROUP TO PROVIDE FEEDBACK ON 'CECL' updated
03/29/16 08:11 AM
Two CUs Part of Discussion
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FOUNDATION RECEIVES DIAMOND AWARDS updated
03/25/16 10:49 AM
Efforts Leveraging Video & Financial
The National Credit Union Foundation (the Foundation) was honored with two Diamond Awards—awards that recognize outstanding marketing and business development achievements in the credit union industry.