|Clockwise: Nader Moghaddam, CEO of Financial Partners CU and Chairman of the National Credit Union Roundtable; Joe Brancucci, CEO of GTE Financial; Eli Mohamad, CEO of Walkmore; and George Hofheimer, Chief Research and Innovation Officer for Filene Research Institute|
WHAT 'JUMIYA' COULD MEAN FOR CUs
updated 04/02/14 12:14 PM
Leaders Discuss Opportunities, Next Steps
In what could be a revolutionary business model for California, Nevada, and elsewhere, a Florida-based credit union is putting into practice some solid tangibles coming out of a recent discovery: The healthier your members, the better their financial outlook—and the greater opportunity for building exceptional relationships.
“We have a lot of retirees in Florida, but we also have a very young, fit population as well,” said Joe Brancucci, CEO of Tampa Bay-headquartered GTE FCU, which re-branded itself as GTE Financial in 2012. “In California you have similar positives. People want to be fit and healthy, especially baby boomers. There’s a whole culture around it.”
In January, GTE Financial implemented a pilot project that was originally conceived by Singularity University researchers and tested with credit unions in Texas, Washington, Iowa, and Canada. The team was commissioned by the National Credit Union Roundtable (NCUR) in 2012 to help develop a forward-looking roadmap for increasing credit unions’ value to society. Filene Research Institute in Madison, WI, managed the project, named “Jumiya,” which means “union” in Swahili.
Funded by six California credit unions—and 41 others across the nation, as well as five state credit union leagues—the study’s results show that when individuals are healthier, they’re less likely to slide into delinquency, default, or bankruptcy.
“This could be attractive for a number of credit unions, but it would probably have to fit within a credit union’s overall alignment and strategy,” said Nader Moghaddam, CEO of Financial Partners CU and chairman of NCUR, a group of the largest U.S. credit unions that spearheaded the project’s inception. “At our credit union, we’re certainly exploring possible implementation.”
He said a national announcement with specifics on how credit unions can apply the Jumiya concept is coming sometime in 2014.
Keeping financial difficulties at bay is where the heart of GTE Financial’s “Get Fit” program comes into play. Members can use a smartphone app to track how much they walk every day, merging the results into their account online. They can redeem “steps” for rewards, so more steps equal more incentives, such as special coupons to local businesses or cash.
“In January and February, our members logged 78.7 million steps, or about 39,350 miles,” Brancucci said. “We’re also trying to attract a younger set of members with this. So far, they think it’s the coolest thing since sliced bread.”
Although “Get Fit” was created to add value to current members, the program is attracting new members almost daily.
As of March, GTE Financial was the only credit union in the country officially rolling out a customized version for its members with the help of Walkmore, a company headquartered at NASA Research Park near Mountain View, CA, and located on the same campus as Singularity University.
To read the full story and gain a deeper look at what “Jumiya” revealed to credit unions, click here!
OC CU LEADERS MEET ASSEMB BROUGH updated
07/06/15 11:13 AM
Assemb Brough Shares Common CU Bond
On the eve of America's 239th birthday, credit union leaders met with state Assemblyman Bill Brough (R-Dana Point). Brough was one of several Orange County-area legislators elected in 2014 with the potential to serve up to 12 years in the legislature. Brough shared with the group his professional experience with credit unions dating back to his time as an aide to Congressman Christopher Cox who also represented the Orange County area.
CUNA, CMG: LOAN GROWTH ’15 & ‘16 updated
07/06/15 10:49 AM
Double-Digit Increases Year-Over-Year
The Credit Union National Administration (CUNA) and CUNA Mutual Group (CMG) economists expects loan growth to reach 11 percent in 2015 for the national economy, greater than the 10.4 percent increase in 2014. They forecast a minimum 10 percent growth in 2016.
NEW RIDE-SHARE RULES EFFECTIVE updated
07/02/15 04:30 PM
Insurance for Companies, Drivers
A new law requiring transportation network company (TNC) drivers and companies to have liability insurance when operating the ride-share app went into effect July 1, 2015.
SHARED CEO MODEL AND SMALL CUs updated
07/01/15 11:51 AM
CEO Jon Hernandez Shares Insight
Mattel FCU, Calcom FCU, and Nikkei CU CEO Jon Hernandez is armed with the task of running three credit unions as independent institutions, complete with their own memberships and boards. However, a savvy business man and leader, Hernandez takes advantage of economies of scale and shared resources when it makes.
CUES HONORS INSTITUTE GRADS updated
07/01/15 03:11 PM
Four from CA CUs
Four leaders from California credit unions are recent grads of the CUES Governance Leadership Institute: John Buttril, director at Xceed Financial CU; Edward Fujimoto, Supervisory Committee chair at California CU; Norma Iadevaia, board chair at University CU; and David Ostash, board chair at AltaOne FCU. A total of 39 credit union board members and executives from around the country graduated, each earning the distinguished Certified Credit Union Director (CCD) designation.
LATEST ‘MEMBERS FIRST IN ACTION’ updated
06/30/15 11:02 AM
Q2 2015 Activities from the Leagues
In this Members First In Action update, we recap the second quarter and year-to-date benefits extended to your credit union as a valued member of the California and Nevada Credit Union Leagues and Credit Union National Association (CUNA).
Congress Out, Meet with CU Leaders updated
06/30/15 10:25 AM
Southern California Credit Union Leaders Meet with Long Beach Representative Alan Lowenthal
With Congress in their districts for the 4th of July Recess, credit union leaders are at work with our congressional delegation. Today, leaders from Long Beach and Orange County met with Rep. Alan Lowenthal (D-Long Beach) at LBS Financial Credit Union. Congressman Lowenthal is a long time credit union supporter — he also told the group that he has been a member of LBS Financial CU for more than 46 years!
O.C. ECONOMIC FORECAST updated
06/30/15 09:30 AM
Local Conditions Gain Momentum
Picture this: It’s January 2017. Seven years into the recovery, your local Orange County economy has found a sweet spot among California and the United States. It’s humming along nicely—not too slow, not too fast. And the past two years? Smooth sailing.
NCUA BANS PERIODIC MEM. FEES updated
06/26/15 07:44 AM
FCUs May Not Charge Periodic Fees
The National Credit Union Administration (NCUA) announced that federal credit unions cannot charge periodic membership fees, according to a letter to the American Bankers Association.
LEAGUES SUPPORT RBC STUDY ACT updated
06/26/15 02:09 PM
Submits Letter to Representatives
On June 25, California and Nevada Credit Union Leagues CEO Diana Dykstra sent a support letter to representatives Stephen Fincher (R-TN) and Dennis Heck (D-WA), the authors of H.R. 2769, the Risk Based Capital Study Act.
CA CUs GAIN MORT. MARKET SHARE updated
06/23/15 11:11 AM
Noticeable Rise Since 2009
California is no exception to the rule as credit unions nationwide continue gaining substantial market share in the competitive space for first mortgages—a trend beginning six years ago on the heels of the financial crisis.
TILA/RESPA NEW RULE DELAYED updated
06/17/15 03:05 PM
Postponed until Oct. 1, 2015
The California and Nevada Credit Union Leagues confirmed with the office of Congressman Brad Sherman: "Richard Cordray, Director of the Consumer Financial Protection Bureau has heard from many that want to delay the effective date, or at least the rigorous enforcement of, the new TILA/RESPA form known as the TILA/RESPA Integrated Disclosure (TRID) form. He has reported that he will be delaying the effective date until Oct. 1, 2015. This is partly due to some internal details and partly due to many of us that saw the need for a delay.”
BILL ADOPTS CUNA/CU RBC CONCERNS updated
06/17/15 03:01 PM
NCUA Makes Proposal Revisions
Language was adopted today by the House Appropriations Committee via voice vote that reflects the concerns the Credit Union National Association (CUNA) and credit unions have regarding the National Credit Union Administration’s (NCUA) effort to impose a risk-based capital (RBC) guideline for credit unions
CU LEADERS PUSH DATA SECURITY IN CA updated
06/16/15 11:11 AM
'Connect For The Cause' a Success
More than 3,000 letters from credit union supporters were sent to California state legislators last week in support of Assembly Bill 83 (AB 83).
GREAT TIME TO BE A CREDIT UNION? updated
06/16/15 09:36 AM
Conference: Employees, Millennials, and More
Is it a great time to be associated with credit unions? Based on yesterday’s gathering of leaders in the industry, the answer is an overwhelming “yes”—but with a caveat.
NCUA TO DISCUSS PROPOSED MBL RULE updated
06/12/15 03:06 PM
Other Important Agenda Items Scheduled
The National Credit Union Administration board has a full agenda scheduled for its June 18 meeting, with a proposed member business lending (MBL) rule slated for discussion.
VISA: CUs CAN NAME RETAILERS updated
06/11/15 09:40 AM
Leagues’ Set the Record Straight
Visa has responded to the Leagues’ written inquiry to Visa whether or not credit unions are able to name retailers when reissuing payment cards, following a data breach. Visa clarified there is neither a rule or nor contractual obligation that requires financial institutions to withhold the name of a breaching retailer.
DIVERSITY STANDARDS ISSUED FOR FIs updated
06/10/15 10:49 AM
Regulators Issue Diversity Standards
policy statement establishing joint standards for assessing diversity policies and practices of the institutions they regulate." rows="5" cols="100" WRAP="physical">The National Credit Union Administration (NCUA) and federal banking regulators Tuesday issued their final interagency policy statement establishing joint standards for assessing diversity policies and practices of the institutions they regulate.
DATA BILL HEADS TO CALIFORNIA SENATE updated
06/09/15 10:14 AM
Committee to Review AB 83
The California Credit Union League is advocating for Assembly Bill 83 (AB 83)—data security legislation at the state level which has already passed the California State Assembly with overwhelming support. It is now headed to the Senate Judiciary Committee for its first hearing.
CO-OP SHARED BRANCH SURPASSES 5,300 updated
06/09/15 10:10 AM
More Than Bank of America
With 5,341 branches, CO-OP Shared Branch is now the nation’s third largest network of financial institution branches, according to data drawn from the FDIC—surpassing Bank of America’s 5,244 branches.
CUs CAN IDENTIFY RETAILERS IN BREACH updated
06/09/15 08:46 AM
MasterCard Clears Misconception
Electronics payment network MasterCard has responded to an inquiry by Diana Dykstra, president and CEO of the California and Nevada Credit Union Leagues, regarding whether credit unions can identify a merchant responsible for a data breach, and if such action is rule- bound or under contractual obligation.
CONSUMER COMPLAINT PROCESS IMPROVED updated
06/09/15 06:09 AM
Also, NCUA Town Hall Webinar
The National Credit Union Administration (NCUA) has issued Letter to Credit Unions 15-CU-04, which describes recent changes to streamline the agency’s consumer complaint handling process.
CA CU Leaders Meet Officials updated
06/03/15 04:27 PM
Credit Union Leaders Visit Elected District Officials
In California this week, credit union leaders in Northern and Southern regions continued ongoing advocacy efforts of cultivating relationships with elected officials.
NEVADA BILLS HIGHLIGHT CU SUCCESS updated
06/02/15 11:16 AM
State Legislature Adjourns
With the Nevada Legislature adjourning for the 2015 legislative session, the Nevada Credit Union League reports it was a successful year for credit unions.