updated 01/07/13 10:36 AM
MERIWEST CU
Meriwest CU members and employees donated more than 500 pounds of toys, clothes, and games in December to Family Giving Tree, which provides gifts for needy children throughout the Silicon Valley area. Members also donated checks and gift cards to the program. Meriwest CU is also utilizing the latest in analytic technologies and electronic marketing to identify members with car loans, mortgages, and credit cards at other institutions, and who would most likely consider switching to Meriwest, all through a series of focused and tailored email campaigns, electronic messaging, and other awareness efforts.
Meriwest CU invited members to have family photos with Santa taken by a professional photographer for free.
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