LEAGUES LAUNCH 'WE OWN OUR BANK'
updated 04/01/14 09:33 AM
Initiative to Generate Interest in CUs
The California and Nevada Credit Union Leagues have launched WeOwnOurBank.com, a consumer-facing website and social media platform designed to attract consumer interest in credit unions and resonate with people’s financial service needs.
The initiative’s Facebook page (www.facebook.com/WeOwnOurBank) and Twitter account (@WeOwnOurBank), along with its website, feature content that is focused on issues of interest to consumers. Besides useful resources, news, and budget-loan calculators, WeOwnOurBank.com urges consumers to invest in their community by considering becoming a member of their local credit union.
Information will also be posted on the “Unite For Good” work that credit unions are accomplishing in their communities, as well as hard facts to help individuals and families make a smarter choice when considering their primary financial institution. Viewers are also urged to visit aSmarterChoice.com to find a local credit union they can join.
The Leagues are encouraging those responsible for social media at credit unions to assist the WeOwnOurBank.com effort by following the initiative’s Twitter feeds and Facebook posts, as well as re-tweet and sharing posts so credit union followers and friends can stay updated.
“We’re excited to share this new initiative on behalf of our credit unions,” said Diana Dykstra, president and CEO of the Leagues. “We look forward to helping generate interest in how credit unions can be the answer to so many consumers who are searching for a trusted financial partner—one they can take ownership in and rely on.”