MOVEMENT REACHES 100 MILLION MEMBERS
updated 07/06/14 09:00 AM
CUNA Launches Campaign
The credit union movement is closing in on a milestone of 100 million members. To celebrate this achievement, the Credit Union National Association (CUNA) has partnered with state leagues and credit unions on a nationwide awareness campaign.
CUNA has launched an interactive campaign encouraging credit unions to collect and upload “selfies” of their members to www.americascreditunions.org, a website dedicated to show the face of the credit union movement.
"The strength of our movement is the people who own it and benefit from it," said CUNA Interim President and CEO, Bill Hampel. "In advance of reaching the 100 million membership mark, we want as many people as possible to understand, and see, the strength of our movement through the faces of our membership."
To post a photo to the site, credit unions simply have to visit www.americascreditunions.org, complete the form, upload the photo, and submit. Members can also share submitted selfies using the hashtag #100MM on Google+, Facebook, Instagram, and Twitter.