ENHANCED GM PROGRAM DRIVES LOANS
09/20/12 02:58 PM
Invest in America Saves Millions for Members
More than 506,000 credit union members have purchased a new vehicle through Invest in America (IIA), saving more than $376 million and generating thousands of auto loans, since CU Solutions Group introduced the IIA Credit Union Member Discount from General Motors (GM) program in December 2008.
Credit unions can choose from two levels of participation: premium or standard.
Significant enhancements were made to the GM program earlier this year, including:
- As of this June, only members of credit unions signed up to market and support the IIA GM program are eligible to receive GM’s preferred pricing.
- The GM Credit Union Member Discount is not compatible with any discount finance offers available through GM, making credit union financing (combined with the IIA discount and factory rebates) the most attractive cost-saving option. GM truly wants the credit union to capture the loan.
- As an added bonus, all employees of credit unions enrolled at the GM premium level will be eligible for GM employee pricing. (Note: the employee must be the current owner of a non-GM vehicle.)
The award-winning IIA program made these changes to drive more loans to credit unions and provide significant benefits to their members.
To learn more about the Credit Union Member Discount from GM or to enroll, click here. If you have questions about the enhanced GM discount program, contact Bob Bearden at firstname.lastname@example.org.