updated 08/01/13 10:15 AM
Los Angeles Police FCU, in response to continued economic challenges, recently created Member Benefits, a new program which rewards members who are most invested in the success of their credit union, while asking those who are not engaged to help pay their fare share. The resulting program is a hybrid model, encompassing tenets of both relationship pricing and product bundling in a manner which rewards members for their use of credit union products and services. As a result, the credit union has seen favorable results in the first six months of the program’s implementation.
    © 2014 California Credit Union League