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CUs REACH OUT TO THEIR COMMUNITIES
12/03/13 09:00 AM
Advocates Make an Impact
Scroll down to view the latest on how credit unions and industry affiliates across California and Nevada are donating time and money to help the communities they serve, implementing new operational strategies for members, and advocating for the credit union movement!
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From the Editors of CU Weekly
CO-OP REBRANDS ICONIC BRANDS, LOGOS
05/06/13 05:01 PM
Shared Branching, ATM Get New Look
CO-OP Financial Services has announced the rebranding of two of its most prominent brands and logos. The CU Service Centers shared branch network and its “swirl” logo will be replaced by the new CO-OP Shared Branch name and logo, while the CO-OP Network will become CO-OP ATM.
The rebranding process is expected to take two years.
“With all the positive attention credit unions are getting in the media, the timing of this change seemed especially right,” said Craig Beach, president of Credit Union Service Corp. and Sarah Canepa Bang, president of FSCC, LLC and chief strategy officer of CO-OP Shared Branching, in a joint statement. “Leveraging CO-OP’s already strong brand recognition will help credit unions educate their members about the credit union difference, not to mention shared branching!”
The purpose of the rebranding is to unify the CO-OP brand's feel and presentation and to make it easier for members and consumers to identify CO-OP ATMs and branch services at credit unions.
Click here for more information on CO-OP Shared Branch and CO-OP ATM!