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|Team Mitchell left to right: Myriam Valdez, Legislative Aide, Senator Holly Mitchell (D-Los Angeles), Tim Shelley, Rules Committee Consultant, John Skoglund, Legislative Aide, and Rodney Wilson, Senior Legislative Advocate, California and Nevada Credit Union Leagues.|
|Robert Baron, Director of Marketing for Technicolor FCU|
The CO-OP THINK Prize 13 was created by CO-OP Financial Services to inspire creative and innovative solutions to the issues facing the credit union industry today. Three finalists were selected to produce a video that explained their idea on how to combat some of these issues. Baron came up with the “Virtual Teller System” idea.
"One of the biggest structural dilemmas the credit union industry faces is that banking hours are usually the same as working hours, making interpersonal engagement between members and credit unions more difficult," Baron said in a statement. "I have developed [a plan for] a secure virtual teller system that would allow members to visit any branch without ever having to leave their home or office, through video-conferencing from either a computer or mobile phone.”
The final decision on the winner was based on the voting of the judges, online voters, and conference attendees.