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Image Arc will offer graphic design, copywriting, annual reports, direct mail, newsletters, e-blasts, logo and brand development, brochures, and video spots. Image Arc will combine the expertise of the Leagues' in-house creative team with design strategies to help clients with all aspects of their business initiatives.
"The Leagues recognized the need to offer professional marketing services to its member credit unions to help them succeed and thrive,” said Carol Payne, vice president of communications and marketing. “Image Arc will offer services that may be customized to a credit union’s needs and budget—whether it’s a small credit union seeking resources to produce creative campaigns and collateral, or a larger credit union in need of adjunct marketing support.”
George Sun, the Leagues' new external marketing and member communications manager, will serve as manager of Image Arc Marketing Services. Sun has more than 14 years of experience in the credit union industry. He is a former Leagues publications specialist and writer, and served for seven years in consumer business development for Baxter CU.
Sun also worked for five years as the communications manager for the Natural Products Association. In addition, he wrote for MacWorld.com and for nearly four years immersed himself in the retail marketing world of Apple.