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This social media initiative bumped the total number of hits to the www.DontTaxMyCreditUnion.org site to more than 1 million views since being launched in May, helped the campaign generate a total of 850,000 messages to Congress, and touched more than 3 million total social media users on Facebook and Twitter.
"This campaign was more successful than we could have anticipated," CUNA President and CEO Bill Cheney said. "The level of engagement we saw on Don't Tax Tuesday is a testament to the power of social media and to the dedication of credit union members, who value their credit unions so much that they actually want to stand together and advocate for protecting that value with lawmaker."
#DontTaxTuesday is the latest social media advocacy wave targeted at Capitol Hill to deliver the message "Don't Tax My Credit Union", that potentially exposed more than 1 million Twitter users to the campaign in a single day.
"We made so much noise that #DontTaxMyCU was at one point trending in the Midwest– that is, our campaign was among the most-tweeted topics on Twitter," Cheney said. "Coalition partners, think tanks, and others, including the Competitive Enterprise Institute and R Street, got into the act with tweets of their own."