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|Desert Valleys FCU staff (L-R): Alex Diaz, Eric Bruen (CEO), Dana Griffin, Dana Beene, Cindy Blanton, Rebecca Peavey (Marketing Coordinator and Teller/winner of the CU T's Design Competition), Tonja Lavareda, Lorena Reveles, Cindee Llewellyn, Alison Goodman, and Robert Tulao.|
Peavey defined her vision through three critical principles of the credit union: The credit union cooperative financial model, the united support and defense of credit unions through political advocacy, and finally the united mission of service to our members and communities.
“I felt these served as a good representation on how credit unions are united for good,” said Peavey. “How everything comes back around and has an effect on one another. ‘Reaching Out-Returning Assets-Ready to Serve’ played very well off of the ‘Reduce-Reuse-Recycle’ tag line that is associated with the symbol.”
“I was proud to see Rebecca taking a stand toward political advocacy and she had some great ideas on how to produce some social media to get votes,” said Desert Valleys FCU CEO Eric Bruen. “When she informed me she had won the competition, I was so impressed to see how the vision of advocacy was being perpetuated not only to our members, but within our team.”
Peavey and the Desert Valleys team plan on celebrating their win by wearing their shirts with pride with the rest of the credit union world on Oct. 17, International Credit Union Day.
The winning shirt has now been unveiled in the CU T’s virtual store at www.icink.com/stores/CUT. T-shirts will be just $12, plus tax and shipping, with each shirt sold resulting in 50 percent of t-shirt price being donated to the California Credit Union League Political Action Committee (CCUL-PAC). Shirts ordered by October 1 will be delivered in time for International Credit Union Day.
In its inaugural year, CU T’s featured three designs created by Financial Center CU. But CEO Michael Duffy wanted to open the design process this year to help increase participation in the project. Duffy increased the effort last year by partnering with I.C. Ink, turning a small internal promotion into an industry movement. This was made possible thanks to long-time credit union supporter and promotions/apparel company, I.C. Ink and Owner Tom Sousa.
“It’s important for everyone in the industry – from the executives down to the frontline staff – to get behind the credit union movement,” Duffy said. “Most people don’t want to be lectured about the merits of the cooperative structure. By doing something creative and fun, it makes it easier for staff and members to take note of the message.”
With each CU T tee-shirt purchased, a portion of the proceeds is donated to the California Credit Union League Political Action Committee (CCUL-PAC). Donations to the CCUL-PAC are not tax deductible under state or federal law.