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From the Editors of CU Weekly

updated 02/09/16 08:14 AM
Promote the TurboTax Program
The TurboTax program is in full swing. Marketing the program early to your members will allow them to take full advantage of the great savings on TurboTax federal products.

The Love My Credit Union Rewards program provides FREE marketing materials to all credit unions to assist you in communicating the TurboTax discounts to your members. The materials can be found in the Partner Center.

Below are some helpful tips on the most effective ways to market the TurboTax program to your members:

Post TurboTax web banners on your website home page and online banking pages
Free standard-size banners are available in the Partner Center of LoveMyCreditUnion.org.

Send dedicated TurboTax emails to your members
Free HTML email templates are available in the Partner Center for you to send to your members. CU Solutions Group also provides a FREE email service to credit unions to assist you in sending emails to your members. Click hereto request our assistance to send your TurboTax emails.

Include TurboTax newsletter articles in electronic and printed member communications
Short messages and long messages are available to promote the program to your members. These are also available in the Partner Center.

Use social media posts to keep members in the know
Post about the TurboTax offering and help them navigate tax season.

Post TurboTax information in your branches to keep members informed
8 ½” x 11” posters in acrylic stands are available to all credit unions to post in your branches, along with take one flyers for your members.

Additional marketing materials available for the TurboTax program include: statement inserts and e-statement inserts, social media messaging, and mobile app banners.

Not enrolled in the TurboTax program? It’s not too late! Click here to enroll online today and find out more about the benefits of the program. Or contact Tonja Wheatley, vice president of Credit Union Solutions and Membership, at 909-212-6023 or tonjaw@ccul.org.