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From the Editors of CU Weekly

updated 03/25/13 02:30 PM
Connect Members to Life, Auto & Home
Did you know 83 percent of Americans go online to shop for life insurance, and 70 percent go online for auto insurance quotes? Did you also know that 69 percent of members feel their credit unions are committed to what is best for the member and not just their own bottom line?

These statistics suggest there is a tremendous opportunity for credit unions to step in and become the leading provider of protection products for their members.

Through CUNA Mutual Group's MemberCONNECT® Program, credit unions can now connect members to life, auto, home, and accidental death and dismemberment coverage information, complete with quotes and the ability to purchase select products. By eliminating confusion and frustration about insurance in a one-stop-shop location, credit unions will deepen their member relationships and enhance the longevity of their brand.

To participate in this added resource, credit unions can simply link their websites to TruStage.com, an online insurance brand created specifically for members. A new online tool called TruStage Media Center allows for no-cost digital asset browsing, including web banners, links, and text.

For more information, please visit www.cunamutual.com