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With nearly four out of five new vehicle buyers conducting online research during the shopping process—of which 23 percent of those shoppers use a smart phone to access this information—implementing a mobile strategy has been a priority for Autoland this year.
"We believe that making it easy for them to shop with us via mobile will have a positive impact on our lead volume and auto loan retention rate for our credit union partners," said Jeff Martin, president of Autoland.
Rolled out in October, the optimized site was launched to meet the growing needs of car buyers utilizing mobile devices to research and shop for vehicles. Site features include an upgraded search function for new and used cars, including make and model, plus a payment calculator. An enhanced chat feature with Autoland representatives has also been added to provide prospective auto buyers the ability to ask questions about a vehicle, financing options, trading in or purchasing a vehicle, or simply how Autoland works. Credit union-affiliation information is automatically imported into the mobile site for additional convenience.
Unlike a mobile application that requires users to download software to their mobile device, Autoland's optimized website is automatically presented through the phone's web browser. The site was designed to deliver a pleasing user experience with key features online shoppers are looking for like a streamlined mobile interface.
Autoland's decision to upgrade its mobile site is in response to the 67 percent jump in members accessing www.Autoland.com via mobile. Adapting to changing consumer behavior is essential to their buying experience, and the loan potential of the credit union.
For more information on Autoland, please visit www.Autoland.com.