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From the Editors of CU Weekly

updated 12/16/13 03:16 PM
Approximately 80 percent of consumers research and shop for their next vehicle online. Credit unions can tap into this audience and increase their auto loan pipelines by partnering with CU Direct Corp. (CUDL), a leading provider of indirect lending and point-of-sale services for credit unions.

CUDL's AutoSMART is a car buying and selling website that allows credit union members to search for a vehicle, calculate financing options, locate dealerships, and much more. Its network connects credit unions with dealerships in 49 states with access to an online vehicle inventory of more than 1.2 million. Members can conveniently log into their credit union's branded CUDL AutoSMART website to make better buying decisions, get great deals, and sell their vehicles—improving member engagement and satisfaction.

While AutoSMART was created to serve the needs of members, participating credit unions can gain a competitive advantage with access to member quotes and traffic data to identify trends and site usage. This helps determine appropriate marketing tactics to ensure best member outreach and results. In addition, credit unions maintain complete control over which features to display to members.

Features include:

  • Allow members to sell their own personal vehicles on the website.
  • Links to third party sites (like Kelley Blue Book) that don’t display other lenders’ ads.
  • Vehicle inventory search options and the ability to receive quotes from CUDL AutoSMART dealers.
  • Access to pre-approval financing from credit union.

Visit www.cudlautosmart.com for more information on CUDL AutoSMART.