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From the Editors of CU Weekly

INCREASE MEMBER ENGAGEMENT
updated 01/14/14 09:01 AM
Affordable Insurance Programs
For most credit unions, the new year comes with fresh, new strategies to take member relationships to the next level. And CUNA Mutual Group's TruStage program may be the ticket.

Launched in 2012, TruStage offers a brand of insurance and investment products designed to help credit unions to do three things:

  • Empower members to protect the achievements and aspirations of those who matter most.
  • Create deeper and stronger member relationships.
  • Earn valuable non-interest income. In 2012, TruStage produced $66 million in non-interest income for credit unions.

Products offered through TruStage include life, auto, homeowners, accidental death, and dismemberment insurance, which are made available to members through the MemberCONNECT Program. More than 14 million credit union members are currently signed up for TruStage, in addition to more than 4,000 participating credit unions.

More information about TruStage is available at www.TruStage.com.

 
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