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CUNA Mutual Group
CUNA Mutual Group has been committed to helping customers achieve financial success since its founding in 1935 by credit union pioneers. The company supports this partnership of trust through insurance and protection for your credit union and members, and other valuable solutions.
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Provide your members with a one-stop, "white glove," auto-shopping experience at a great value—with no need for additional staff. With branches throughout California, Autoland serves hundreds of credit unions by delivering direct loans and relationships.
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CU Direct
CU Direct Corp. is the foremost provider of leading lending solutions for credit unions. Through its CUDL, Lending Insights, CUDL Retail, and Lending 360 brands, CU Direct Corp. offers many products and services to help credit unions advance their lending programs and achieve overall portfolio success.
See more about AutoSmart, Lending 360 and Lending Insights
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CU Student Choice
Come learn about a solution that can lift your credit union's loan-to-share ratio and attract new young members. Private student loans are a long-term investment and a much needed product for millions of young adults and families a market ripe with opportunity for your credit union.
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Community Mortgage Funding, LLC
Community Mortgage Funding, LLC is a CUSO with two shareholders—SCE FCU in Irwindale, CA and Farmers Insurance Group FCU in Los Angeles. It has been providing credit unions with services such as loan originations, underwriting, processing, and servicing since 1999. As a premiere mortgage partner serving the credit union community, CMF offers fair and competitive home ownership solutions, while providing ongoing education and consulting services to include home-buyer seminars for a credit union’s membership, custom marketing, and monthly staff webinars to address specific topics or changes in the marketplace.
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From the Editors of CU Weekly

updated 10/25/13 01:07 PM
Multi-Level Approach
Credit unions continue to face economic and regulatory challenges, and member service expectations are shifting.

According to John M. Floyd & Associates (JMFA), a leading provider of profitability and performance-improvement consulting, having a clearly defined strategy that focuses on goals and measurable outcomes is essential to a credit union's success—regardless if the institution is in the acquisition mode, is preparing to sell, or is simply implementing new programs and services for its members.

To be effective, JMFA advises that every strategic plan should take a multi-level approach that:

  • Has no more than three major strategic initiatives.
  • Includes the perspectives of all staff that are tasked with the responsibility of implementing the proposed actions and changes.

To get staff members involved in the strategic planning process, an initial communications outline should be created that shares the credit union’s vision, mission, and values; gathers staff input on challenges and opportunities; explains the role each staff member; and defines specific action steps for employees in relation to the plan.

Upon implementation, each strategic initiative should be given an owner who will be responsible for moving it to completion. In addition, management should regularly meet with staff to discuss how the plan is progressing and acknowledge the important role everyone is playing to help the credit union become successful.

To learn more about implementing a multi-level approach strategy, visit www.JMFA.com.