The CX Journey to Lifetime Value


The evolving world of customer experience (CX) is pushing credit unions to adopt a broader view of engagement, one that focuses on being there for members—analyzing every part of their journey—beginning the moment consumers first encounter your brand.

In this article, Harland Clarke Senior Vice President of Product Management Carrie Stapp covers these topics and more:

  • Engagement begins at the consumer level—before they become members—beginning with a consumer’s first interaction with your brand
  • How quality engagement builds trust and credibility
  • Using engagement to increase member satisfaction

Click here to read the complete article.