Shapiro Summit Educates Small CU Leaders

Shapiro Summit
Shapiro Advisory Committee and League representatives

This year’s California and Nevada Credit Union Leagues’ Shapiro Summit provided a wealth of information for small credit union leaders on a variety of topics, including data mining and marketing strategies

More than 60 people attended this year’s Summit, which was held Aug. 9-10 in Anaheim, CA and sponsored by Catalyst FCU.

For more photos of this year's event, click here.

A networking reception (sponsored by CUNA Mutual Group) and fun night of bowling at Splitsville  in Downtown Disney (sponsored by CO-OP Financial Services) kicked off the event Friday evening. 

On Saturday, participants took in various presentations by credit union leaders and League representatives. Shapiro Advisory Committee Chairman Erick Orellana, CEO of Communidad Latina FCU, as well as Leagues Senior Vice President of Member Relations Larry Palochik  welcomed everyone to the Summit

CU*Northwest CEO Greg Smith and TCT Risk CEO Randy Thompson discussed the topic of data mining.

Inland Valley FCU CEO Chuck Papenfus said the main message for him of Smith’s and Thompson’s presentations was simple: “We all need to start gathering our data, organizing our data, and start asking questions about why things are happening and notice trends; notice where the outliers are.  And that to me is the most important thing—just to get started and figure out how we can help our members by looking at that data.”

Catalyst Corporate FCU VP of Member Credit Jeff Hamilton,United Health CU CEO Linda White, and Todd Okun, senior partner with Okun Loritz, LLP, discussed loan participations. Meanwhile, California and Nevada Credit Union Leagues Vice President of Federal Government Affairs Jeremy Empol providedthe group with an advocacy update.

Keynote speaker Merideth Miller, agency partner and chief marketing officer with M2, offered marketing strategies that outsmart the competition.  She said the size of small credit unions make them ideal to take on these strategies because they are nimble 

"You have the ability to take on changes and challenges that are happening in marketing right now and compete with biggest of the big,” Miller said.

Attendees finished the day being involved with three roundtable discussions: Operational Struggles for Small Credit Unions with Alex Casillas, CEO of My CU; Additional Sources of Non-Interest Income with VA Desert Pacific FCU VP of IT and Marketing Juan Gamez; and Payments: Hidden Threats in Front of Your Face. Who’s Eating Your Lunch with Antioch Community FCU CEO Anna Tellez.

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