Eltropy Wins Top Honors From the Nation’s Top Industry Association

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Eltropy, a messaging-based platform that enables credit unions to communicate with members via text, has been named the industry-leading text messaging solution by CUNA Strategic Services (CSS). Additionally, Eltropy’s service-oriented approach to its credit union customers during the COVID-19 pandemic has proven especially valuable to the industry.

“During this uncertain time surrounding the pandemic, Eltropy’s reduced pricing and other special offers have provided credit unions the ability to immediately adopt Text Messaging in response to coronavirus,” said Jenny Jackson, alliance manager at CUNA.

Eltropy is a California and Nevada Credit Union Leagues’ business partner through their relationship with CSS alliance provider.

Why Text Messaging?
Text messaging has transformed the way people communicate and is now permeating the business world. Nine out of 10 consumers prefer texts when communicating with businesses.

As the industry-leading text messaging solution, Eltropy was selected as a strategic alliance by CSS to deliver credit unions a “single solution” to meet all their text messaging needs, for every member-facing business area. Eltropy provides three key values:

  • Compliance and security: text messaging compliant with FCC/TCPA regulations and secure information sharing
  • IT integrations: out-of-the-box integrations with core systems like Symitar, Corelation, CRMs like Salesforce and other IT systems
  • Intelligence and analytics: built in ROI, member engagement reports and insights to drive business decisions

“Being chosen as the preferred text messaging alliance by CSS marks a major milestone in Eltropy’s quest to serve credit unions and their members,” said Ashish Garg, CEO and co-founder of Eltropy. “We are big believers in the intimate connections that credit unions make with their members, and we are committed to helping them leverage text messaging to deepen those connections.”

Real ROI
Working with Eltropy, Baxter CU (BCU) has achieved an ROI of 600%, with a payback period of less than two months and 11 times improvement in member engagement. Eltropy-powered text messages have had a 37% click-through rate, compared with 3% over emails on average.

“Eltropy allows BCU’s content to be more accessible to prospective members, along with tracking engagement, creating lead generation and increasing credit union membership,” said Nicole Hatcher, Business Development Operations at BCU.

Georgetown Kraft CU (GKCU), a newer Eltropy customer, has already seen exceptional view and response rates with their Text Messaging campaigns. As members become increasingly reliant on mobile devices, GKCU reports success with both 1:1 and 1:Many Text Messaging.

“We recently implemented Eltropy and quickly put it to work as Covid-19 mandates closed our lobbies,” said Nikki Ewing, vice president of marketing at GKCU. “We were able to use Eltropy to text our membership and let them know hours of operation, other services we would be providing, quick tips for products they could be using and, of course, answering frequently asked questions. Having the capability to reach them on their phones was ideal because many people were away from their work, therefore email and phone contact were unavailable.”

Nationwide Support
With 80 percent of U.S. state credit union leagues endorsing Eltropy in addition to CSS’ support, Eltropy is quickly becoming the industry standard for text messaging.

Article by CUNA Strategic Services.