Wescom CU’s Rose Parade Float Celebrates Anniversary; Gives Back

in News Center

Among the many beautiful and colorful floats lining Colorado Boulevard for the Rose Parade® presented by Honda on New Year’s Day 2020 was a special one to the credit union movement: Wescom CU’s first-ever float. The theme of the float was "Better Together: Hope Creates Community”, and it was inspired by its long-standing history of giving back to the communities it serves through its #WescomKindness events, as well as the 2020 Rose Parade theme “The Power of Hope.”

Wescom CU decided to cap a year-long celebration of its 85th anniversary with the float, which featured, in part, a racoon character sitting atop with a mobile phone. In keeping with its history of service, the credit union donated a total of $10,000 to Children’s Hospital Los Angeles (CHLA). It had pledged to donate $1 to CHLA for each tweet the raccoon received at @_wescom on New Year’s Day (up to the $10,000). The pledge drew hundreds of tweets from members and throughout the credit union community.

“Wescom was founded in Pasadena in 1934, and we couldn’t think of a better way to celebrate our milestone 85th anniversary and long-standing partnership as the ‘Official Banking Partner of Pasadena’s Rose Bowl® Stadium’ than with a Rose Parade float,” said Wescom CU Vice President of Marketing and Communications Tamar Atamian. “Our float honored and celebrated those who bring hope to others by creating and fostering community. This is one of the principles under which Wescom was founded. We were humbled to be a part of this iconic Southern California event and wanted to inspire people locally—and around the world—with a message of hope to begin the New Year.”

Wescom CU staff (including CEO Darren Williams) and members rode the float, which also helped the credit union give back--$10,000 to Children's Hospital LA. 


The float depicted a community of Southern Californians represented by real people as well as animals created from flowers coming together to help a young family move into and fix up their new home (in a tree). It featured Wescom’s 1934 truck as well as the tree house address “85 Wescom Way” to appropriately celebrate the credit union's founding year and anniversary. The float also had an and orange and palm tree as well as strawberry pie, which paid homage to Southern California agriculture. CHLA patient and Junior Ambassador Julia Isaacs and her mom Leah Isaacs; Wescom members Denver Rivera (from the Thousand Oaks branch) and Rakeshia Morgan (from the Ontario branch); employees Kathie Chism and Jennifer Shipman; Board Chairman Noel Ross; and CEO Darren Williams all rode on the float.

Wescom’s story dates to the 1930s when 13 Southern California telephone employees pooled their money to help their fellow employees obtain hard-to-get loans. Today it has 24 branches in communities throughout Southern California and serves nearly 200,000 members. Its commitment to the community is upheld through volunteerism and nonprofit giving through WeCare, its employee-run and -funded foundation to which the credit union matches funds raised dollar for dollar.

Pin It