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CA & NV Credit Unions on Social Media and Returning Value

Several California and Nevada credit unions are included in The Financial Brand’s recently released “Power 100” social media rankings for the top 100 credit unions and banks on Facebook, Twitter, YouTube, and Instagram — based on social media activity and the size of their social media community.

This listing breaks down social media statistics of credit unions and retail banks in the English-speaking world. Every quarter, data is collected from roughly 2,000 different credit unions and banks on Facebook, Twitter, YouTube, and Instagram. Parameters include the most Facebook “likes,” new Facebook “likes,” the most Twitter followers, new Twitter followers, “tweets” sent, Twitter accounts followed, most YouTube video views, new YouTube views, YouTube subscribers, most Instagram followers, new Instagram followers, Instagram posts, and new Instagram posts.

There is also a singular ranking based on the cumulative size of a credit union’s social media community and its overall activity in social media channels. You can view the results here:

Credit Union Member Value Index
A couple of California credit unions made’s recent “10 Credit Unions That Top The Charts In Member Value” listing, which is part of Callahan and Associates’ Return Of The Member (ROM) index.

The index offers a comprehensive view of the value a credit union returns to its members. The calculation weighs three core credit union functions — savings, lending, and product usage — by taking into consideration aspects such as loan and deposit rates, number of products and services offered, and member participation.

Credit unions across the country use their ROM score to support member-facing goals, hold staff accountable to better serve members, and demonstrate their impact on the communities they serve. ROM is a quantitative way for credit unions to show off the cooperative difference. Asset ranges include $10 – $20 million, $20 – $50 million, $50 – $100 million, $100 – $250 million, $250 – $500 million, $500 million – $1 billion, and above $1 billion.

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