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Dec. 6 Update, New Creatives, Case Study, & Preparing for 2023

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Join fellow credit union marketers and others for the next Credit Union Awareness National Program Update on Dec. 6 at 11:00 a.m. (Pacific). This important webinar will cover YourMoneyFurther.com consumer engagement activities, search insights, consumer consideration research results, media performance, and insights you can use in your own marketing.

For questions, email CU Awareness Executive Director Chris Lorence. In addition, you can book time to discuss CU Awareness with Chris via his Calendly page.

You can also view the latest November dashboard campaign metrics/analytics on total pageviews, credit union locator pageviews (type, device, age, and gender), top-three best performing pages, organic keyword rankings, and unaided consideration.

New Advertising Creatives for YourMoneyFurther.com
New advertising creatives have been posted to YourMoneyFurther.com — available on Contributor HQ! This latest batch of customizable assets are for participating credit unions to use in conjunction with the campaign locally in their markets.

You can also share with CU Awareness how you’re using these creatives on the Facebook Community Group. This private Facebook group is another resource to gain insights with the campaign and so much more. Not part of the group? You can join here. 

Financial Partners CU Turns Success into Case Study
CU Awareness recently collaborated with Financial Partners CU (headquartered in Downey, CA) to conduct a case study surrounding the retargeting of YourMoneyFurther.com’s website traffic, which boosted their monthly new-membership. The credit union saw:

  • Record membership in the campaign’s first month of flight, boosting membership by more than 40 percent over its average increase.
  • Engagement remaining strong due to brand familiarity, with a 2 percent click-through rate (CTR) on advertisements.
  • Its landing page garnering 1,400 visits from an extremely qualified and narrowed/retargeted audience.

You can view the case study to learn how it was accomplished and what messaging strategy was used.

‘CU Awareness’ Program Prepares for Epic 2023
Several credit unions across California and Nevada have pledged more than $250,000 to participate in the 2023 Credit Union Awareness program (combined goal for both states is $1.62 million). Credit unions can measure online traffic from YourMoneyFurther.com directly to their own websites, as well as target consumers who click-through from the locator/matcher tool.

You can view the program benefits sheet (includes asset-size pricing) for both “standard” and “premium” credit union participants. The 2023 one-time annual participation pricing is as follows (below). If your credit union would like to be involved in this locally based results-driven campaign, please email CU Awareness Executive Director Chris Lorence.

Standard participant asset sizes (view program benefits sheet here):

  • Less than $100 million — $1,000
  • $101 – $250 million — $5,000
  • $251 – $500 million — $15,000
  • $501 – $750 million — $25,000
  • $751 million – $1 billion — $40,000
  • Greater than $1.1 billion — $55,000

Premium participant asset sizes (view program benefits sheet here):

  • Less than $100 million — $2,500
  • $101 – $250 million — $7,500
  • $251 – $500 million — $20,000
  • $501 – $750 million — $35,000
  • $751 million – $1 billion — $55,000
  • Greater than $1.1 billion — $85,000

Recent CA and NV Metrics
Credit Union Awareness recently announced increases in credit union membership in states where the YourMoneyFurther.com program has been launched, with numbers for California and Nevada being significant:

  • In California, consumer visits to YourMoneyFurther.com from April 1 – Nov. 30 were 3.9 million, and visits by consumers across the state to the site’s credit union locator tool were over 97,000.
  • In Nevada, consumer visits to YourMoneyFurther.com from April 1 – Nov. 30 were 102,000, and visits by consumers across the state to the site’s credit union locator tool stood at 2,000.

From a national perspective, in states where the program has had robust credit union engagement, credit unions have experienced 20 percent more memberships each year, and they’ve acquired 1.2 million more members collectively (grand total) than non-participating states over the same period. Additionally, analysis of membership data since the launch also indicates nearly 60 percent of participating states experienced a growth rate of 10 percent or higher.

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