'REACH' Kicks Off With Cirque Speakers, Presidents Report, and NCUA Chairman

One of the best ways for an organization to invest in human capital comes down to being conscious of what employees really need, considerate of every staff member on the team, and compatible with the brand, according to the opening general session keynote speaker at REACH 2016 on Wednesday afternoon (Nov. 2).

“People get human capital investment confused with perks,” said Jay Guilford—content strategist, corporate leadership coach, and creator of Cirque du Soleil’s SPARK Sessions. “Human capital investment has got to be organic and genuine.”

Guilford interviewed three Cirque employees on stage to gain their thoughts on what this idea means. Providing an atmosphere where every employee has a chance to evolve and develop their skill sets is key, as well as cross-pollinating skills over several staff, the panel said. Diversity of thought is critical, as is bringing together various disciplines across the table, which draws an amazing amount of learning. “Our powers combine” is a popular saying between Cirque staff.

Lastly, asking employees what they are interested in working on should be paramount, the panel said. Cirque has infused these tactics so it can create opportunities for their staff to grow—from the clowns to the acrobat entertainers, operations managers, talent scouts, office staff, and others. One highlight of being a Cirque employee: professional massages at work and healthy food-catering are almost unlimited because it directly impacts their fulfillment and performance.

Guilford asked: “What are you going to do to ‘Cirqueify’ your credit union?” Credit union leaders were challenged as they responded and envisioned this concept from their seats.

Caption for “Guilford” photo (L-R): James Guilford, creator of Cirque du Soleil’s SPARK Sessions; Emmanuel Durand, head coach of Cirque’s “O” show; Brooke Wahlquist, event manager for community engagement at Cirque; and Alma Derricks, vice president of marketing and sales for Cirque

About ‘REACH’: Having evolved into a premier destination for credit union leaders and others, the annual REACH convention has attracted those who are looking for powerful strategies they can implement at their credit union. The convention delivers dynamic, onsite tactics and ideas to embrace change in the financial services industry and evolving economy, and is hosted by the California and Nevada Credit Union Leagues.

About the California and Nevada Credit Union Leagues: With headquarters in Ontario, CA, the California and Nevada Credit Union Leagues is the trade association representing the interests of 352 credit unions in California and Nevada, and their more than 10.7 million members. For more information, go to www.ccul.org.

Matt Wrye, Media Relations Manager
California and Nevada Credit Union Leagues

Tina Ramos-Ingold, Media Relations Specialist
California and Nevada Credit Union Leagues


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