2021 Chapter Forum participants pose for a fun photo!
2021 Chapter Forum participants pose for a fun photo!

2021 ‘Chapter Forum’ Inspires Participants to Reach Deeper

At the end of the California and Nevada Credit Union Leagues’ REACH 2021 conference, more than 60 individuals representing 14 League chapters gathered for the 2021 Chapter Forum in Palm Desert, CA from Thursday afternoon/evening into Friday morning.

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REACH 2021 keynote speaker Cassandra Worthy, author and consultant, signs books and greets Global Women's Leadership Network Luncheon attendees.
REACH 2021 keynote speaker Cassandra Worthy, author and consultant, signs books and greets Global Women's Leadership Network Luncheon attendees.

Cassandra Worthy Applauds GWLN Supporters During Luncheon

The Global Women’s Leadership Network Luncheon showcased REACH 2021’s last general session keynote speaker, Cassandra Worthy, in front of GWLN supporters and enthusiasts during the afternoon on the last day of the California and Nevada Credit Union Leagues’ annual convention.

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REACH 2021 keynote speaker Cassandra Worthy, author and consultant.
REACH 2021 keynote speaker Cassandra Worthy, author and consultant.

Cassandra Worthy: The ‘Change Enthusiasm Growth Cycle’

“The emotions of change — and powering that energy to fuel your credit union’s growth within any period of disruption — is what you’ve gone through over the past two years,” said keynote speaker Cassandra Worthy as she launched Thursday morning’s general session at REACH 2021, hosted by the California and Nevada Credit Union Leagues. “But there’s room for frustration in the years ahead.”

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Logo for Star One Credit Union

Star One CU Wins CU4Kids Social Media Challenge at REACH

Star One CU is the winner of the $5,000 Children’s Miracle Network Hospital (CMN) donation prize announced Thursday morning at REACH!

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A couple of many REACHtalk presenters from the week.
A couple of many REACHtalk presenters from the week.

‘REACHtalks’ Engage CU Professionals with Innovative Pathways

Impactful 15-minute “REACHtalks” took place on Wednesday and Thursday during REACH 2021, the California and Nevada Credit Union Leagues’ annual conference in Palm Desert, CA. The talks challenged credit union leaders to try something NEW at their organizations!

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California and Nevada Credit Union Leagues President and CEO Diana Dykstra discusses the importance of PAC on credit unions and celebrates supporters during the PAC Reception.
California and Nevada Credit Union Leagues President and CEO Diana Dykstra discusses the importance of PAC on credit unions and celebrates supporters during the PAC Reception.

2021 PAC Reception Celebrates PAC Contributors

The credit union movement wouldn’t be where it is today without advocates who devoted their time and resources to fighting on behalf of their credit union’s members through 2021.

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(L-R): Keynote Speaker and Global Executive/Board Director Ryan Patel talked on stage with Nader Moghaddam, CEO of Financial Partners CU; Erin Mendez, CEO of Patelco CU; and Joan Opp, CEO of Stanford FCU.
(L-R): Keynote Speaker and Global Executive/Board Director Ryan Patel talked on stage with Nader Moghaddam, CEO of Financial Partners CU; Erin Mendez, CEO of Patelco CU; and Joan Opp, CEO of Stanford FCU.

Ryan Patel: Today’s Crossroads is the Biggest Ever for CUs

“In the future, financial institutions are going to be content creators,” said Ryan Patel. “Your credit union will provide education through impactful, digital content. It’s an opportunity to make a great experience and change things. It’s up to you; your members are looking for it, and they trust your credit union.”

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The “loyalty loop” panel (L-R): Andrew Davis, keynote speaker at REACH 2021 and CEO/founder of Monumental Shift Inc.; Marci Francisco, Chief Experience Officer for Premier America CU; Randy Icelow, CEO of Rolling F CU; and Royce Ngiam, former VP of Marketing and Business Development for Partners FCU
The “loyalty loop” panel (L-R): Andrew Davis, keynote speaker at REACH 2021 and CEO/founder of Monumental Shift Inc.; Marci Francisco, Chief Experience Officer for Premier America CU; Randy Icelow, CEO of Rolling F CU; and Royce Ngiam, former VP of Marketing and Business Development for Partners FCU

Andrew Davis: ‘Craft Experiences’ to Show Your CU is Different

“In the marketing world, there’s always something new — and there’s always something next,” said keynote speaker Andrew Davis as he launched Wednesday morning’s general session at REACH 2021, hosted by the California and Nevada Credit Union Leagues.

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L-R: REACH 2021 opening general session speakers Mitch Joel, founder of Six Pixels Group, and Samantha Paxson, chief experience officer at CO-OP Financial Services
L-R: REACH 2021 opening general session speakers Mitch Joel, founder of Six Pixels Group, and Samantha Paxson, chief experience officer at CO-OP Financial Services

Joel & Paxson: Great Compression, Lifestyle Banking, & More

“People don’t buy things — they buy experiences. Is that true for your credit union?” It should be 100 percent true, according to Mitch Joel.

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Two presenters engage REACH attendees during the pre-conference Fintech Showcase.
Two presenters engage REACH attendees during the pre-conference Fintech Showcase.

‘Fintech Showcase’ Inspires and Engages REACH Attendees

Fintech is transforming the credit union industry to enhance member experiences, improve operational efficiencies, and mitigate risk — and in the same vein, credit unions leaders are joining the conversation!

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Bill Cheney, Leo H. Shapiro Lifetime Achievement Award honoree and President and CEO of SchoolsFirst FCU (center), with his fellow award honorees.
Bill Cheney, Leo H. Shapiro Lifetime Achievement Award honoree and President and CEO of SchoolsFirst FCU (center), with his fellow award honorees.

Cheney Honored for Lifetime Achievement; Others Recognized

Bill Cheney was awarded the Leo H. Shapiro Lifetime Achievement Award on Tuesday afternoon during REACH 2021! The award recognizes excellence in credit union philosophy and a lifetime of contributions to the credit union industry.

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Guests at the Richard Myles Johnson Foundation (RMJ) Donor Appreciation Gala got up close and personal with some animal friends during the evening.
Guests at the Richard Myles Johnson Foundation (RMJ) Donor Appreciation Gala got up close and personal with some animal friends during the evening.

RMJ Donor Gala Celebrates Supporters and ‘Bite of Reality’

Dozens of credit union leaders and guests attended the 2021 Richard Myles Johnson Foundation (RMJ) Donor Appreciation Gala on Monday night, a yearly favorite of attendees during the annual REACH conference that’s dedicated to the funding and support of financial education in schools across California and Nevada.

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Credit union leaders and industry partners get ready for a day of sun and fun “on the green” outside the JW Marriott Desert Springs and Resort in Palm Desert, CA.
Credit union leaders and industry partners get ready for a day of sun and fun “on the green” outside the JW Marriott Desert Springs and Resort in Palm Desert, CA.

Leaders Foster Friendship, Networking & Collaboration Over Golf

The California and Nevada Credit Union Leagues’ annual REACH Golf Tournament gave those who started their week’s adventure on Monday an early taste of the annual convention — a week full of networking, fostering collaboration, friendship, innovative thought leadership, strengthening ties, and a bit of fun.

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