‘Your Best is Yet to Come’: Willie Jolley Inspires CU Leaders

Dr. Willie Jolley, opening keynote speaker at Virtual REACH 2020 and best-selling author and motivational speaker
Dr. Willie Jolley, opening keynote speaker at Virtual REACH 2020 and best-selling author and motivational speaker

REACH 2020 attendees were met by Dr. Willie Jolley’s inspirational, empowering and stirring message during the opening keynote general session on Monday morning, Oct. 26!

“I know you have all made sacrifices and gone above and beyond the call of duty lately,” he told credit union leaders. “You serve your members with love and care, and you go the extra mile. We want to appreciate you, celebrate you, and then motivate you to grow to the next level.”

Jolley acknowledged the wildfires, economic downturn, and societal/health impacts of the COVID-19 pandemic on credit unions over the past eight months. But it’s time to turn setbacks into comebacks, he said.

“The principals I use have helped companies and organizations transform and be resilient in times of massive change and setbacks,” he said. “Right now, it’s comeback time for California and Nevada credit unions.”

During an emotional and persuasive hour — with a question-and-answer session at the end — Jolley took a deep dive into why credit union professionals are designed to be productive, impactful, and operate with a spirit of excellence, even during unprecedented times. If they are overwhelmed by the negativity around them, it has a disparate impact on their thinking. Credit union leaders can’t change the fact that there’s a worldwide pandemic with negative ramifications, but they can change their attitude toward it.

“In tough times, you keep one eye on challenge, but you should always keep the other eye on the goals and dreams that keep you fired up,” Jolley said. “You HAVE to keep doing that. Keep one eye on the problem and one eye on possibilities. A ‘crisis’ has great danger, but with it also comes great opportunity. We’re in the midst of a crisis right now, but there’s ‘good’ up the road. Your best is yet to come.”

You can watch Dr. Willie Jolley’s session and also catch the entire conference in real-time or on-demand! Click here to experience this exclusive virtual conference on Oct. 26, 28 and 29, and Nov. 4 and 5. REACH 2020 is one of the credit union industry’s premier annual events, drawing leaders and system partners from across California, Nevada and the United States.

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