CU4Kids Social Media Challenge at REACH

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Sept. 1—Nov. 3


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$5,000 grand prize

In honor of its 25th anniversary, the California and Nevada Credit Union Leagues—in conjunction with REACH 2021—are supporting Credit Unions for Kids (CU4Kids) on a special fundraising challenge! The grand prize? A $5,000 donation to your local Children’s Miracle Network (CMN) Hospital.

  • Raise as much money for CU4Kids as possible between Sept. 1 and Nov. 3. Click here for a CU4Kids fundraising resource guide to help you get started. Additional CMN Hospitals fundraising opportunities will be available at REACH 2021
  • Share, share, share using the hashtag #CMNkidsREACHhigher
  • For every $500 raised, your credit union will receive one raffle entry to be entered to win the $5,000 donation grand prize, conducted by CMN Hospitals
  • The winning credit union will be selected and announced on the final day of REACH 2021 on Nov. 4

(Credit unions do not need to register or be present at REACH to participate in the challenge)

  • Ready to get started?
    Click here to create your CU4Kids Social Media Challenge fundraising page.

  • Need help with your fundraising page?
    Click here for steps to create and manage your unique fundraising page.

For more information, contact Cindy Tullues-Peterson at


Thank you to CO-OP Financial Services for sponsoring the grand prize!

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About CU4Kids

CU4Kids is a nonprofit collaboration of credit unions, chapters, leagues/associations, and business partners from across the country engaged in fundraising activities to benefit 170 Children’s Miracle Network (CMN) Hospitals. Adopted as our movement’s charity of choice, credit unions are the 5th largest sponsor of CMN Hospitals. Since 1996, CU4Kids has raised more than $195 million for CMN Hospitals.

Official Rules: One (1) participating California and Nevada Credit Union Leagues member credit union will be awarded one (1) $5,000 donation to the Children’s Miracle Network (CMN) Hospital of their choice in their name. Credit unions will receive one (1) entry for every $500 in funds raised on behalf of their specific credit union team on this fundraising site. There is no maximum of allowable entries. The fundraising challenge opens Sept. 1, 2021 at 12 a.m. and concludes Nov. 3, 2021 at 11:59 p.m. A random drawing of all entries will be conducted on Thursday, Nov. 4, 2021 during the final session of REACH 2021 to award the donation. Credit unions do not need to register or be present at REACH 2021 to participate in the challenge or be selected the winner. Individuals cannot be entered in the drawing. CMN Hospitals is the host of the California and Nevada CU4Kids Social Media Challenge and will automatically make the donation on behalf of the winning credit union.