Today, July 28, more than 750 organizations, credit unions, members, and industry advocates across the globe are rallying together on social media to share authentic stories and high-energy conversation about why people love their credit union. At least 60 credit unions from California and Nevada have signed up for this effort.
Now in its third year, the #ILoveMyCreditUnion campaign is designed to raise awareness about the incredible work of credit unions and their dedication to community above all else. An astounding 28 million people have been reached through the campaign since 2020!
This year’s campaign also featured a Giving component that gave credit unions an opportunity to share their community engagement strategy to be entered into a raffle to win $1,000 to a charity of their choice. All credit union leagues registered to participate in the campaign were also entered into a separate raffle of three incremental amounts totaling $22,500 to the Children’s Miracle Network Hospital in their area. The raffle drawings took place on Tuesday, July 25, 2023.