Saint Mary’s Gaels Gain a Financial Edge: ‘Champions’ Program

University CU, a financial institution built by the university community for the university community, has announced a groundbreaking partnership with Saint Mary’s College. This first-of-its-kind NIL (Name/Image/Likeness) deal extends financial support and educational resources to every member of the men’s and women’s basketball teams at Saint Mary’s College.

This innovative NIL agreement goes beyond simply sponsoring the teams. The partnership offers a comprehensive package designed to empower student athletes on the court, strengthen their financial futures, and support their community at large.

Dubbed the “Champions” program, the support it lends to student-athletes carries on both University CU and Saint Mary’s core values — helping university students, staff, faculty, and alumni become champions on campus and in life.

“We are thrilled to partner with Saint Mary’s College and its talented student athletes,” said University CU CEO David Tuyo. “As a credit union built on campus, we understand the unique challenges faced by students, including athletes, as well as the faculty, staff, alumni, and every other important member of the university community. This NIL deal is more than just a sponsorship; it’s an investment in this community’s financial well being and future success.”

The partnership offers Saint Mary’s College athletes several benefits, including:

• Membership in University CU: Providing access to a range of financial products and services designed to meet the students’ specific needs.
• Financial wellness workshops: Equipping student-athletes and the broader community with the knowledge and tools needed to manage their finances effectively.
• Building a solid financial foundation: Ensuring the Saint Mary’s College community has the skills and resources to achieve financial independence after graduation and beyond.

This partnership also strengthens University CU’s connection with the Saint Mary’s College community. By supporting these exceptional student-athletes and empowering them as brand ambassadors, the credit union hopes to attract new members who share their commitment to the college and its students.

“We are excited about our new agreement with University Credit Union regarding the name, image, and likeness deal,” said Saint Mary’s College Vice President for Intercollegiate Athletics Mike Matoso. “University Credit Union continues to be an amazing partner with Saint Mary’s College, and this deal is just another example of our growing relationship. UCU is a huge part of the Gael family community, and we cannot thank them enough for this latest commitment.”